Reviews and Lucky 7 Local Listings

Posted in: Local Search by Nifty Mike on October 19, 2009 | 1 Comment

I just wanted to bring up a very interesting thing that has taken place with the switch to local listings displaying 7 instead of 10 results. Now, when the lucky 7 pack shows up, The number of reviews are all in line, and fall at the end of the listing. So, it is easier to shop by the number of reviews. For instance look at the example below.

Sys Storage, which on this search term is positioned at “D” , is the only company with reviews. Since the launch of the 7 pack, this company on this search phraze has seen a much higher Click Through Rate.  I am convinced that it is due to the easier to compare reviews. So, start bring them in, Reviews are starting to gain a bit more momentum with every thing Google is doing.

Lucky 7’s, Local Ads, and Lucrative Support

Posted in: Local Search by Nifty Mike on October 12, 2009 | 3 Comments

A lot of big things have been happening in Local Search over the past couple weeks and it would be a shame for me to let everyone else cover them without throwing in my own two bits. So, I am going to talk about 3 things that are going have a major impact on the local search industry for good, for bad, or maybe just for fun. Continue reading