Category: Content


Hungry for Quality: Using Thanksgiving Turkey as a metaphor for creating a Quality Unique Selling Proposition.

Posted on November 21st, by Nifty Lance in Content. No Comments

Hungry for Quality: Using Thanksgiving Turkey as a Metaphor for Creating a Quality Unique Selling Proposition. I had Thanksgiving dinner over this last weekend (I know it was early, but hey, more room for pie on the big day). All of my family was here and so we decided to throw together a quick version [...]


11 Content Lessons I Learned From The Princess Bride

Posted on November 12th, by Nifty Lance in Content, Content Lessons. 7 comments

11 Content Lessons I Learned From The Princess Bride That seems a little far-fetched. Seriously? The “Mawage. Mawage is wot bwings us togeder tooday” movie actually taught you something? No. It taught me 11 somethings. As I sat down and watched The Princess Bride with my 3-year-old son (I like to ingrain quirkiness early in [...]


Your Unique Selling Proposition (USP): What makes you different then the rest?

Posted on July 25th, by Nifty Lance in Blog, Content. 4 comments

Your Unique Selling Proposition (USP): What makes you different then the rest? To say that I’ve rewritten this blog post is an understatement. Just to give you an idea, here’s an easy to follow, point-by-point, list of changes I’ve made before I decided upon the final format. (Please, read on, there is a point in [...]