Mike Ramsey's nifty thoughts on local
Posted in: Local Search, Phone Call Tracking by Nifty Mike on August 18, 2009 | 10 Comments
So, I had a professor in college, Kent Lundin, who was an internet marketing enthusiast. He created 2 classes for the university based on the subject. One was a crash course on Google adwords and analytics. The other one which I took my last semester was “Created an online business” where we had to build a website and do some form of transaction before the semester was over.
I remember during one of the classes, we started talking about local businesses and internet marketing. My professor stopped the conversation and said…”If a person could find a way to track phone calls from keywords searched on the web, they will make a lot of money, and local internet marketing would become a serious power house for local buisnesses.”
Posted in: Local Search, Phone Call Tracking, Tools by Nifty Mike on August 17, 2009 | 1 Comment
One of the hardest things for “brick and mortar” companies that advertise online is tracking “offline” sales that are made through phone calls. Through google analytics, or other analytics services, you can see how many people are looking at your contact page, you can figure how many people are sending you emails through forms. But, unless you want to pay a monthly fee for a tracking phone number, there has been no way to monitor calls that came from your website.
For many small businesses, this a been a big problem. When times get tough, the advertising budget is usually the first thing to go in the small business world, and a lot of companies have cut funding to update, and advertise, their website simply because they don’t know if it is an effective advertising tool.
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