Google Places Optimization, SEO, and Marketing
“70% of U.S. Households Use the Internet When Shopping Locally for Products and Services”
- The Kelsey Group
The ability to search maps for local businesses online has taken over Google, Yahoo, and Bing. With only 44% of small businesses having any online presence, this creates an opportunity for you to increase your market share dramatically.
What Are Google Places Local Search Results?
Google Places Local Search Results appear when search engines display “geo-targeted” information. In the example above, there is a Google search result for “New York Pizza”. As you can see, a map was at the top of the search results with 7 businesses being featured. From this map, users can visit the businesses website, get driving direction, or even read reviews from other users. Google, Yahoo, and Bing display these map references when they determine that the search term has local intent. These top 7 business listings are referred to as the 7-pack.
Here are a few testimonials from business owners about the importance of ranking in the 7-pack on Google Places
Getting Your Business in the Google Places 7-pack or Integrated Results
Nifty Marketing specializes in moving local businesses into the high rankings of the 7-pack. What this means for you is that you can show up on the first pages of Google, Yahoo, and Bing in a geo-targeted area in which you conduct business. In order to rank in the local map 7-pack we do the following…
- Analyze your specific market for the most relevant keywords and determine the level of competition.
- Create and optimize the information found on your your local map listings.
- Revise listing content to make it relevant for local searchers.
- Create Citations/links to your business information on other sites and directories.
- Optimize your websites content to focus on the correct geo-terms needed for ranking in local search results.
- Monitor and promote the review process of customers leaving honest feedback about your products or services.
- Analyze your current website and give feedback on how to improve your content/design/position.
Most Businesses (and even Internet Marketing Companies) don’t realize that the local search ranking results are different from normal “organic” national results. When it comes to your business and your local market, only trust a Local Internet Marketing Specialist.
Get A Free Local Search Market Analysis And Quote
Ready to see the Nifty Marketing difference? Give us the opportunity to earn your business…
Next Steps
Now You understand the basics of Google Places Optimization, This is a small part of what your business can do to gain customers through online searches. With Nifty Marketing you can potentially show up on the first page 3 times with our other services offered…
.gif&w=64&h=64&zc=1)
