Pest Control Marketing is Hard.

We know how to do the heavy lifting.


A majority of our management staff got their start selling pest control door-to-door. Then we lead marketing divisions, helped set up call centers, and morphed into an online marketing company that have brought our clients 1000’s of new pest control accounts from the internet. There is not another company in internet marketing that has the experience we’ve had with bugs and rodents.


It starts with a great online strategy

The local optimization cycle that never stops

We think everything is content. Pictures, words, links, local listings, videos, and even your trucks. It all tells a story and leads people to your business. Our services center around improving and promoting your content in all of its various forms. The cycle above is the process we follow to do so month after month. It never stops working.

What pest marketing services will help you?

Audit & Strategy

We take a comprehensive look across your entire local ecosystem to determine where you are, where your competitors are, and what you can do to see better results online. We look at search, social, content, and everything in between in order to build a custom plan that works for you.

Pest Websites & Optimization

We understand the importance of website architecture and the unique challenges of building a website shows the cities you serve and the pests you exterminate. From navigation and schema markup, to page layout and imagery we can optimize and build websites that bring you business.

Local Content Creation

You need localized content about pest control. We have a vast background in creating sharable local content specific to cities, developing local landing pages at scale, and have a deep understanding of what local content ideas will suite you best.

Google Local Optimization

We consistently  have success with the in’s and out’s of Google listing optimization, and know how to work around common issues that appear for pest control companies. We know the guidelines & we understand how to optimize a profile for better performance.  Simply put, we rank in map packs.

Local Link Building

Link building can help your organic and map rankings. More importantly, local links bring local people to your website. We know the type of pest control content and outreach that can bring you great link building opportunities that are relevant to your community, and can help you and your site become an authority on pest management in your market.

Review Process & Monitoring

Pest control companies #1 challenge is managing reviews. We have the tools and know-how to monitor reviews across multiple websites. More importantly, we understand processes that can help you make reviews part of your customer experience and help you improve your business every day from the feedback you get.

Citation Audits & Optimization

Local directory listings (or citations) are the life blood of a pest control business online. Your core data (name, address, phone number) must be accurate so customers can find you easily. Also, Google uses the data in their ranking algorithm. We can fix, create, and manage your citations.

Local & Social PPC

Paid local advertising can be extremely effective for pest control companies if managed properly. Our PPC team has managed 1000’s of locations with diverse needs, and has the understanding and tracking abilities to ensure accuracy and accountability. We can audit, consult, build, and manage programs for any size of pest control operation.

A look at our work

Wondering what others think of our marketing skills?

Top Rated Speaking

mozcon | smx advanced | pubcon | localu | slcsem |
smx east | mnSearch | searchfest | mozcon local | smx west

Long Time Contributor

David Mihm’s Local Search Ranking Factors Study
Moz’s Search Engine Ranking Factors Study



“Nifty Marketing is great to work with and knows how to get a company recognized online. In a short amount of time, we have shot up the charts and are starting to produce consistent online sales. They even worked with our individual managers in educating them how to maximize their online production.”

-Lenny Gray | Rove Pest Control


“Nifty Marketing is a talented group of creative professionals. Not only have we received excellent customer service from our account managers they are also extremely helpful and answer our many questions as we continue to grow our business. We are so pleased with the optimization strategies they have applied to our website. We love seeing Rosenthal & Wadas at the top of the list time and time again.”

-Heidi Stark


“I highly recommend the folks at Nifty Marketing. Having been through many different SEO firms over the last decade, it is refreshing to deal with a group that is both responsive and does what they say they’re going to do. Additionally, they lay out an action plan that spells out the work that they accomplish each month. I recommend their services to anyone that wants quality SEO work.”

-Greg Baumgartner

Ready for better pest control marketing?

Pest Control Marketing FAQs


How much does your pest services cost?

Our pricing is based on project size. We work with small operations to multiple city corporations and find that packages don’t work well. Generally, for continual work we have a minimum budget of $1500 per month and go up from there. Most importantly, we help you track R.O.I so that you know that your money is bringing you business.

What type of pest control companies do you work with?

We like to work with good people who want to grow.That is our major determining factor. Size doesn’t necessarily matter as we have helped companies with single locations grow to a massive regional footprint.

How long does it take to rank?

Rankings do not equal return on investment. While we track rankings, the main things we focus on are website traffic, phone calls, form fill,  and sales. Generally speaking, when we start working on a website overall rankings begin to improve within 1-3 months. As more content is built, you have more phrases that bring people to your website. We rarely worry about a single keyword but look at the data and impression reach all the time to ensure it is improving. With maps specifically, ranking can be based on location, search terms, mobile vs desktop, and other factors.

What’s your reporting like?

We build custom reports monthly that cover everything we have done, analysis on what worked and what didn’t, the plan for the following month, and the key performance indicators that are decided on such as calls, form fills, organic traffic, etc. We can help you track phone calls and improve phone sales.

Do you do consulting?

Yes. Generally, this is for big brands that are looking for a premium service.

Do you do al a carte work?

Yes. Link building, content creation, and citation work are all areas where we can provide focused project work. We do like to know your bases are covered in other areas as focusing on one thing will never win the prize compared to a strategic approach to local search marketing.

Who do we work with at nifty?

We work in team groups. You would be assigned 3 people who would oversee your project. Teams allow for us to stack different talent and strengths so that you are sure to get the best service possible.

Fill Out The Form. You Know You Want To.

When you submit the form you will hear from Chad Henkel for a free 30 minute strategy call to help you determine if we are a good fit for each other.  Then comes the proposal, then you hire us, then we get to work and give each other high 5’s.

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It’s time for a free 30 min strategy meeting