A solo personal injury attorney serving a metro market in the Pacific Northwest came to us in 2014 needing an online presence overhaul. He had outgrown his previous SEO company and was in search of a marketing partner that could customize an online strategy and increase leads to the firm. He was also concerned about the health of the backlink profile and needed protection against potential link penalties. The firm also struggled to rank locally for their metro and suburb markets because they were sharing an office building with another lawyer in the same practice area. As we assessed his site, it was clear that a strong local content strategy, link building, and local SEO was missing from his past online strategy.
We have helped this firm take the practice to new levels. When he first came to us, he wasn’t getting the types of cases he wanted – big cases. We talked at length about his practice and what types of cases he wanted to attract. Within the first few months, he was ranking #1 for “Oregon pedestrian injury attorney”. We then expanded our focus to personal injury and car accidents to get a bigger piece of the pie in his market. After a consistent effort in building custom high-quality links and implementing a local content strategy, he is now a top competitor in his market. We currently have him on page one for both of his top keywords, “Portland personal injury attorney” and “Portland car accident attorney”. We have been tracking rankings, traffic and leads now for over two years, and we’re excited about the results.