The Situation

The owners of PhotoPie had used an Internet Marketing Company that was overly aggressive with links and Google penalized the site. The owners moved domains and in the process saw a massive decrease in organic and overall traffic. Paid advertising wasn’t quite breaking even and as a last ditch effort the owners decided to sell the website to Nifty.

The Outcome

The first thing we did was launch a new and improved responsive website which lead to a 80% increase in traffic, and a 59% increase in total sales year over year. We added e-commerce tracking to identify how the adwords account was performing and restructured the account to focus on high margin items. Overall profitability of the company is up over 80% for our first year of ownership and all signs point upwards.

80
Increase in Organic Traffic
59
Increase in Organic Sales
80
Increase in Profitability
12
Month Project

Now That You’ve Seen It…