From the humble beginnings in our owner’s home office to the warehouse of knowledge we have now, Nifty Marketing has been about one thing: Personality. We believe that the only way to achieve greatness online is through hard work driven by unique personalities.
In fact, every morning we get together to chant the following (with the obligatory patriotic music playing resolutely in the background): We believe in fighting for quality, uniqueness, and the Nifty way!
Needless to say, we’ve got some pretty awesome personalities working for us. We’d like to introduce them to you.
Mike Ramsey is the President of Nifty Marketing and has offered consulting, training, or workshops to thousands of Small Businesses and Fortune 500 brands. He has taken part in the industry leading Local Search Ranking Factors study for three years and is a Founding Partner of the Google sponsored Local University Conference Series.
Mike is an active guest speaker at many Internet marketing events such as SMX, Pubcon, and SearchFest. He has been quoted and featured on Search Engine Land, Search Engine Journal, SEOmoz, and many other leading internet marketing news sites.
Outside of search, Mike also moonlights as the owner of The Voice, which is a weekly newspaper in Southern Idaho that is delivered to 18,000 households. He received his Bachelors Degree in Business Management from Brigham Young University – Idaho and has a wonderful wife named Hillary, a rascal of a growing boy, a beautiful little girl, and a brand new baby girl.
Ryan is the Director of Search here at Nifty. He is the driving force behind the strategies that get our clients rankings. Ryan is not only a master of online marketing, but of marketing in general.
He has spent the last 10 years helping businesses succeed in their unique markets. He worked in a number of traditional marketing fields before deciding that his talent was best served helping businesses go from zero web presence to ruling their online niche. He has his degree in graphic design and enjoys analyzing what is happening with a client’s site and developing a plan of how we can make it better.
When not pouring over analytics (he is Google Analytics Certified) or a recent citation report, Ryan enjoys spending time with his family and creating amazing cutouts on his vinyl plotter.
Lance is the Director of Content for Nifty Marketing. He has his BA in Literature and his writing was featured at the National Undergraduate Literature Conference two years in a row. His poetry has been published in a number of periodicals and he won the Outstanding English Major Award from the College of Southern Idaho for his essay on Shakespeare’s importance to the modern man.
Lance also owned Sweet Trepasses, a successful popcorn business. He has taught Accounting, Budgeting, Website Design, and Social Networking at the College of Southern Idaho and directed the University of Idaho’s After-school Program, where he developed the curriculum, grew the program from a few kids to overflowing, and oversaw daily operations. Lance has worked as a product description writer for Amazon and was quality assurance for a major internet company. He also is Google Analytics Certified and he’s fluent in Portuguese.
Lance’s favorite things are reading to his two wonderful kids, Chad and Kaylee, and playing video games with his wife, Becca.
Dax is our Director of Operations. He came on board at Nifty soon after earning his BS in Business Administration from Utah State University in May 2012. Dax has a passion for helping companies develop processes that make them more efficient and productive. He understands how businesses think and is always aware of the bottom line for our customers. Dax rounds out our Google Analytics Certified team.
Dax is an entrepreneur at heart. While at Utah State, he operated his own T-shirt business and started a dorm recycling service that spread across the entire campus. Dax currently runs a successful iPhone repair business.
In his personal life, he is a married to an amazing woman, Melissa, and has a brillant little son, Nixon. Dax is a professional clogger, an Eagle Scout, and enjoys riding dirt bikes and skiing. He, also, is fluent in Portuguese, after serving the people of Brazil for two years.
Betsy is our resident expert on citations. She has hand submitted over a thousand citations during her time here at Nifty. She understands how citations work, the importance of getting the details right, and is capable of finding niche citations specific to a market that can greatly increase citation trust.
Betsy is a determined person. Before working at Nifty, she was a hospice nurse who was devoted to the care and well being of her clients. She has brought that sense of care into her work here at Nifty. Betsy enjoys watching the Office with her kids and giving back to her community.
Kurt is at Nifty because, after years as a marketing consultant and book publisher, he gets to combine everything he loves into one awesome job. Kurt was also the creator, launcher, and owner of an internationally successful product called Scripture Stickers. He personally knows how to find the story behind any company and how to get that story in front of the right customers.
Kurt is a published author and ghost writer, having written a wildly successful relationship book as his most recent accomplishment. He also has his BA in performance Violin. When not searching for the perfect word, Kurt enjoys watching old black and white movies and connecting with his 10 children and 6 grandchildren.
Chad is the Director of Marketing here at Nifty. He graduated from Brigham Young University – Idaho in 2008 with a degree in Supply Chain; he’s been marketing ever since. His operations background has helped him acquire a breadth of experience in sales, leadership, business analysis, internet strategy, and branding along the way.
Chad is passionate about helping businesses grow and becoming dominant in their niches — a natural fit here at Nifty. He knows how to approach any problem and, with his infectious personality, find the best solution that makes the most business sense for our clients.
When Chad isn’t strategizing and helping clients find epic solutions – you can find him hanging out with his 3 kids and beautiful wife, fly fishing, and reading up on gadgetry.
Jami is a self-described eclectic. She has worked in video, photo, design, personal assistance, and public outreach. She is an expert in knowing how to show the best side of anything and she brings that knowledge into her work here at Nifty.
Jami graduated from BYU-Idaho with her Associates in Photography and her Bachelors in Applied Business Management. After college, Jami moved to Logan Utah where she worked with a film production company creating everything from motion graphics to still photos.When we played Desert Island with her, Jami asked if she could just take her Apple T.V.
If she’s not listening to top hits on Spotify or watching reruns of House, Jami enjoys cooking and tackling DIY projects.
McKenzie is the type of person who, when asked what her biggest accomplishment is, replies with a smile as says “Hitting that home run in junior high softball”. Given her success in life, it must of been quite the home run.
She studied Interior Design at Utah State while working full time at a landscaping company. She also is a killer trumpet, bass drum, and gong player. She has starred in commercials for big brands and knows how to work a conversation so you always walk away feeling like you just had tea with a friend instead of talking about work.
She keeps a mini-gong in her purse just incase she ever needs to announce her awesomeness to the world. When she isn’t doing outreach, McKenzie enjoys watching Modern Family and swimming in her bathtub, even though she always afraid a shark is lurking just below the drain.
Taylor graduated from high school this year. And while she would tell you that she hasn’t done much in her 18 years, we don’t believe her. For example, her team took 1st place at State BPA for web design. They went on to nationals where their design was in the top 10. This girl’s got talent.
She interned with us at the beginning of this year. She impressed us so much with her quick learning ability and attitude that we knew we wanted to hire her straight out of high school. So she graduated and came to work with us.
When she’s not helping clients rank or riding her bike everywhere to help save the planet, Taylor enjoys clogging. She recently returned from a clogging trip to Turkey and is the main dancer in our weekly “Dance With The Stars” office competition.
She always wins.
Susan is a Senior SEO Strategist and Project Manager here at Nifty. She is just one of the driving forces behind the strategies that get our clients ranking. Susan’s niche is the legal industry and she comes to us from FindLaw.
She has spent the last 6 years as a SEO Strategist working specifically with lawyers and attorneys helping them to rank in their unique practice areas. She has been doing search engine optimization since 2006 and has worked in multiple businesses areas helping them to grow and market their brand online.
One of Susan’s greatest strength is building strong relationships with her clients and truly understanding their needs. She is a self-described “SEO SPAZ”, and when she’s not digging into analytics and strategizing, Susan enjoys spending time with her amazing and tolerant husband, Bob and two incredible children, Hayden and Ryleigh.
Born in Croatia and having lived in Germany for 7 years, Adrian brings a fresh outlook to Nifty. He moved to Boise in 1998 and became interested in computers and the web. He built his first website when he was 15 and remembers longingly when it was called Macromedia Dreamweaver, instead of Adobe. He thinks of himself as old school.
He went to college for a computer science degree and then realized that was too stereotypical, so he did a complete 180 and got his degree in marketing. However, he finds what he learned from his computer science classes and his marketing classes play very well together as he is able to create interesting solutions to our client’s problems.
We would compare him to Shakespeare, but Shakespeare didn’t code websites.
Devin discovered his passion for digital marketing during his involvement with a startup shuttling business while attending college at BYU. He has degrees in Communications and French, which lead him into a few exciting ventures early in his career.
Devin spent some time in France as a public relations intern and did some freelance work on the side under the pseudonym MonsieurHarper. He also fulfilled a life-long dream of living in Alaska where he worked as a tour guide. Protip: unique content earns you loads of tips! He also worked for a Canadian SEO company and has extensive experience with agency work.
His connections, experience and communication skills make him an outreach master. When he’s away from his computer, he watches Breaking Bad and is known to own people in COD.
What can we say about Jace? He spent 7 years in Las Vegas working for Lochsa Engineering becoming an awesome project manager along the way. However, his own personal greatest achievement in life is his 2.38 second 20-meter dash from the blue door of our office to the moose head on the wall. We were all in awe when he did it.
On a more serious note, Jace is excellent with people. He can strike up a conversation with everyone and by the time the conversation is over, he’s been invited to their daughters wedding. That’s how personable he is. His other skills include being very detail oriented and having a great sense of humor.
When he’s not making friends over the phone or helping a client achieve better results, Jace enjoys spending his time on the golf course, baiting a line, spending time with his cat, Ladybird, and relaxing with a lovely evening of total noob domination in Battlefield 4.
Eriks was born with an air of confidence about him. He has always known his goal and gone after it. He got his degree in Public Relations from Boise State University. After that he moved to Palo Alto working with a start up as their Public Relations Manager.
He moved back to Boise to work for a well-known marketing company working with a lot of big clients doing their Local PPC campaigns. Two and half years later, Eriks joined the Nifty team to add his expertise to our Paid Advertising services.
From the moment of his birth to this very day people confuse Eriks with Perkunas, the Latvian God of Thunder (we think its because of his soulful eyes). He refers to himself as an amateur explorer and enjoys getting lost in corn mazes with his fiancée Liz.