About
From the humble beginnings in our owner’s home office to the warehouse of knowledge we have now, Nifty Marketing has been about one thing: Personality. We believe that the only way to achieve greatness online is through hard work driven by unique personalities.
In fact, every morning we get together to chant the following (with the obligatory patriotic music playing resolutely in the background): We believe in fighting for quality, uniqueness, and the Nifty way!
Needless to say, we’ve got some pretty awesome personalities working for us. We’d like to introduce them to you.
Mike is an active guest speaker at many Internet marketing events such as SMX, Pubcon, and SearchFest. He has been quoted and featured on Search Engine Land, Search Engine Journal, SEOmoz, and many other leading internet marketing news sites.
Outside of search Mike also moonlights as the owner of The Voice, which is a weekly newspaper in Southern Idaho that is delivered to 18,000 households. He received his Bachelors Degree in Business Management from Brigham Young University – Idaho and has a wonderful wife named Hillary, a rascal of a growing boy, and a beautiful little girl.
Curtis earned his Bachelors in Interactive Media from the Art Institute of California. While attending AI, he won Best of Show at the Winter 2006 Portfolio Show. He is Google Analytics Certified, an Adobe Creative Suite master, a HTML expert, a WordPress pro, a CSS aficionado, and a user interface specialist.
Curtis is happily married to his wife, Liz, and spends his nights watching his son, Noah, grow and learn.
He has his degree in graphic design and enjoys analyzing what is happening with a client’s site and developing a plan of how we can make it better.
When not pouring over analytics (he is Google Analytics Certified) or a recent citation report, Ryan enjoys spending time with his family and creating amazing cutouts on his vinyl plotter.
Lance also owned Sweet Trepasses, a successful popcorn business. He has taught Accounting, Budgeting, Website Design, and Social Networking at the College of Southern Idaho and directed the University of Idaho’s After-school Program, where he developed the curriculum, grew the program from a few kids to overflowing, and oversaw daily operations. Lance has worked as a product description writer for Amazon and was quality assurance for a major internet company. He also is Google Analytics Certified and he’s fluent in Portuguese.
Lance’s favorite things are reading to his two wonderful kids, Chad and Kaylee, and playing video games with his wife, Becca.
Dax is an entrepreneur at heart. While at Utah State, he operated his own T-shirt business and started a dorm recycling service that spread across the entire campus. Dax currently runs a successful iPhone repair business.
In his personal life, he is a married to an amazing woman, Melissa, and has a brillant little son, Nixon. Dax is a professional clogger, an Eagle Scout, and enjoys riding dirt bikes and skiing. He, also, is fluent in Portuguese, after serving the people of Brazil for two years.
Betsy is a determined person. Before working at Nifty, she was a hospice nurse who was devoted to the care and well being of her clients. She has brought that sense of care into her work here at Nifty.
Betsy enjoys watching the Office with her kids and giving professional massages in her at-home massage parlor.
Kurt is a published author and ghost writer, having written a wildly successful relationship book as his most recent accomplishment. He also has his BA in performance Violin.
When not searching for the perfect word, Kurt enjoys watching old black and white movies and connecting with his 10 children and 6 grandchildren.
Previous to joining the Nifty team, Alicia was an intern with Wido Publishing as a copy editor. She also presented “Clash of Body and Will”, a work of creative non-fiction, at the BYU Pre-Professional Conference in 2010.
Alicia is recently married and, when she isn’t writing, enjoys painting and drawing.
Chad is passionate about helping businesses grow and becoming dominant in their niches — a natural fit here at Nifty. He knows how to approach any problem and, with his infectious personality, find the best solution that makes the most business sense for our clients.
When Chad isn’t strategizing and helping clients find epic solutions – you can find him hanging out with his 3 kids and beautiful wife, fly fishing, and reading up on gadgetry.
Jami graduated from BYU-Idaho with her Associates in Photography and her Bachelors in Applied Business Management. After college, Jami moved to Logan Utah where she worked with a film production company creating everything from motion graphics to still photos.
When we played Desert Island with her, Jami asked if she could just take her Apple T.V.
If she’s not listening to top hits on Spotify or watching reruns of House, Jami enjoys cooking and tackling DIY projects.
She studied Interior Design at Utah State while working full time at a landscaping company. She also is a killer trumpet, bass drum, and gong player. She has starred in commercials for big brands and knows how to work a conversation so you always walk away feeling like you just had tea with a friend instead of talking about work.
She keeps a mini-gong in her purse just incase she ever needs to announce her awesomeness to the world.
When she isn’t doing outreach, McKenzie enjoys watching Modern Family and swimming in her bathtub, even though she always afraid a shark is lurking just below the drain.
