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Video Marketing for Law Firms

Turning your leads into paying clients.

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Video Marketing for Law Firms

If a single picture is worth a thousand words, then a 3 minute brand video shot at 60 frames per second is worth 180,000 words. Video is becoming and more and more common element lawyers are using to help potential consumers become familiar with their brand. Let’s face it, consumer attention spans aren’t getting any longer. Videos are effective because they can quickly and concisely tell your story.

4 Video Types for Your Law Firm Quick Two-Minute Video Tips

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Focusing on Results that Matter

Results from our marketing efforts vary from one market to another, from one practice area to another, and from one law firm to another.
We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas.

More Branded Awareness

Video content promoted on social ads create a great 1-2 punch. Video content is memorable, eye-catching and interesting. Social ads get that great content in front of the eyes of exactly who you want to be in front of. Effective social media ads have led to significant increases in the amount of people searching for our client's brand. For one client, we increased brand searches by 550% using social ads.

550% Increase in brand searches in 18 months.

Increase Content Engagement

Captivating and eye-catching video content outperforms still images every time. Whether you are using the video in social ads, on your website or pretty much anywhere else, law firm videos increase engagement rates and length of time on websites.

350% Increased Engagement Rates.

Connecting with Potential Clients on Their Level

We have found that marketing for lawyers has its own unique set of challenges compared to any other industry.

  1. Like it or not, a stigma exists and people naturally don't trust lawyers.
  2. Law is complicated. Most people don't understand the intricacies of law and are intimated at the thought of needing to contact an attorney.
  3. You all look the same. Meaning graduating Magna Cum Laude or having an Avvo 10.0 rating don't help you stand out. Everyone advertises that about themselves.

Video is the solution to these three challenges. Video allows you to connect with your clients on a deeper personal matter. It humanizes you and helps squash the trust concerns. It allows you to explain complicated law concepts in your own spoken words and it differentiates you from every other attorney out there. Telling your story through video is crucial today. Let us help.

Captivating Web Content

Video adds so much personality to a website. There are so many ways to utilize video content to help your law firm.

Video adds so much personality to a website. There are so many ways to utilize video content to help your law firm. From testimonial content, firm overview videos, and background video content behind text, video is becoming more and more prominent in law firms websites.

In fact, check out these stats to truly understand the importance of video:

According to a study done by HubSpot, a whopping 80% of users recall a video ad they views in the past 30 days and 90 % of customers surveyed also said that videos help them make buying decisions.

Legal Video Case Studies

Groth & Associates Legal Brand Video Project

For Groth & Associates, we wanted to showcase that Stevin and his amazing band of attorneys are genuinely different from other legal options available. Groth and his team listen carefully and care deeply about their clients. Another goal we wanted to accomplish with the video was to showcase the city of Toledo they serve. The footage shows several notable landmarks in the area to give it a very local feel.

Coil Law Legal Brand Video Project

Jill Coil and her associate attorneys are a great legal team out of the Salt Lake City area. The Salt Lake City market is very conservative and divorce is often seen as a very taboo subject in her market. We wanted to communicate that families can be successful after a divorce and there are brighter futures ahead.

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Nifty creates videos for law firms for a variety of different purposes. We can create longer videos to help consumers become familiar with your brand. We can create shorter cuts of videos that can be used on social media platforms including Facebook and YouTube. We can create FAQ videos to make your answers stand out compared to other options. If you have other legal video production needs, let’s chat and see what we can’t do for you.

There are a number of factors that influence the cost of video production. How many shooting days you need, where you’re located, travel costs and what you’re trying to accomplish. If you’re heavily considering getting a video created for your law firm, we do great work and we’d love to work with you.

Companies within the legal video space are charging outrageous prices. We make great videos that help consumers form an emotional bond with your company, attract new clients and stand out against your competitors. The best part is that we do it significantly less expensively than others.

Videos on your website adds so much great content for site visitors to interact with. It helps consumers be able to get to know your brand more quickly and captivatingly than a simple attorney bio. Let’s face it, people hate reading. Video content makes for an easy user experience.

We also love using video content and snippets in tandem with social ads. Video content in social ads are 350% more likely to be interacted with than just still images. Our videos can help you gain more marketing mileage from your social media campaigns.


I highly recommend the folks at Nifty Marketing. Having been through many different "SEO firms over the last decade, it is refreshing to deal with a group that is both responsive and does what they say they're going to do. Additionally, they lay out an action plan that spells out the work that they accomplish each month... I unqualifiedly recommend their services to anyone that wants quality SEO work.

Greg Baumgartner