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NiftyCon - Exclusive Legal Marketing Conference: Sept 18-20, 2024 LEARN MORE

RIGHT WAY TO DO MARKETING FOR LAW FIRMS

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

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Video Marketing for Law Firms

If a single picture is worth a thousand words, then a 3 minute brand video shot at 60 frames per second is worth 180,000 words. Video is becoming and more and more common element lawyers are using to help potential consumers become familiar with their brand. Let’s face it, consumer attention spans aren’t getting any longer. Videos are effective because they can quickly and concisely tell your story.

Branded
Awareness

Content
Engagement

Potential
Clients

Web Content

BRAND AWARENESS

More Branded Awareness

Video content promoted on social ads create a great 1-2 punch. Video content is memorable, eye-catching and interesting. Social ads get that great content in front of the eyes of exactly who you want to be in front of. Effective social media ads have led to significant increases in the amount of people searching for our client’s brand. For one client, we increased brand searches by 550% using social ads.

550% Increase in brand searches in 18 months.

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content engagement

Increase Content Engagement

Captivating and eye-catching video content outperforms still images every time. Whether you are using the video in social ads, on your website or pretty much anywhere else, law firm videos increase engagement rates and length of time on websites.

350% Increased Engagement Rates.

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connecting

Connecting with Potential Clients on Their Level

We have found that marketing for lawyers has its own unique set of challenges compared to any other industry.

  1. Like it or not, a stigma exists and people naturally don’t trust lawyers.
  2. Law is complicated. Most people don’t understand the intricacies of law and are intimated at the thought of needing to contact an attorney.
  3. You all look the same. Meaning graduating Magna Cum Laude or having an Avvo 10.0 rating don’t help you stand out. Everyone advertises that about themselves.

Video is the solution to these three challenges. Video allows you to connect with your clients on a deeper personal matter. It humanizes you and helps squash the trust concerns. It allows you to explain complicated law concepts in your own spoken words and it differentiates you from every other attorney out there. Telling your story through video is crucial today. Let us help.

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PROS & CONS

Captivating Web Content

Video adds so much personality to a website. There are so many ways to utilize video content to help your law firm.

Video adds so much personality to a website. There are so many ways to utilize video content to help your law firm. From testimonial content, firm overview videos, and background video content behind text, video is becoming more and more prominent in law firms websites.

In fact, check out these stats to truly understand the importance of video:

According to a study done by HubSpot, a whopping 80% of users recall a video ad they views in the past 30 days and 90 % of customers surveyed also said that videos help them make buying decisions.

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LET'S DO THIS

FILL OUT THE FORM BELOW TO GET STARTED.

Strategies Strategies Strategies

Strategies

Legal Video Case Studies

Groth & Associates

For Groth & Associates, we wanted to showcase that Stevin and his amazing band of attorneys are genuinely different from other legal options available. Groth and his team listen carefully and care deeply about their clients. Another goal we wanted to accomplish with the video was to showcase the city of Toledo they serve. The footage shows several notable landmarks in the area to give it a very local feel.

Coil Law

Jill Coil and her associate attorneys are a great legal team out of the Salt Lake City area. The Salt Lake City market is very conservative and divorce is often seen as a very taboo subject in her market. We wanted to communicate that families can be successful after a divorce and there are brighter futures ahead.

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

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EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

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EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

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Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

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EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

FREQUENTLY ASKED QUESTIONS

Make Law Sexy

WITH BETTER MARKETING FOR YOUR LAW FIRM

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PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING