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RIGHT WAY TO DO MARKETING FOR LAW FIRMS

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

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Better Law Firm Content Marketing

From 2010-2015, if you had taken a drink every time an SEO professional recommended creating “good, quality content”, you would have been thoroughly inebriated and possibly straight up dead. Today, the bar for what Google considers “good” and “quality” content has been raised. Just “good” content probably isn’t good enough. Nifty creates quality, meaningful content that fits your law firm’s brand. No one wants to read content written for robots. You know the kind:

“Our LA law firm is the best LA law firm. If you are seeking a LA-based law firm in Los Angeles contact our LA law firm and prepare to be law firmed LA like you’ve never been law firmed in LA before.”

If bad people have done this to you, come to Nifty. You can cry on our shoulder like we’re a sweet matronly woman from the movies.

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

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EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

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EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

headshot of vegas lawyer Naqvi

Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

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EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

Strategies Strategies Strategies

Strategies

Lawyer Content
Marketing Tactics

Practice Area
Landing Pages

If you are an attorney that practices multiple types of law, it makes sense to have a landing page to target each practice area separately. The strategy really is to get in front of searchers using very specific queries in Google. For example, it would like be difficult and not the most relevant to be ranked #1 for “lawyer” in your city. It’s a lot easier to rank for “child custody lawyer in Burley, Idaho” and will more likely bring in searchers who are looking for the type of law that you do.

Local Geo
Pages

If you have multiple office locations or even have several geographical areas that you’d like to target, Nifty can help you write pages designed to target those locations. If you are located in a certain city but think residents of other locations could also use your services, we can help you get in front of them too!

Competitor
Content Analysis

Top-level keyword espionage at it’s finest. Let your competition do the heavy-lifting for you. We have the tools and the prowess to look into your competitor’s keywords, identify what is working for them, replicate it, and make it better.

Low Hanging
Fruit

Sometimes the best opportunities are ones already well within your grasp. Almost every website has something that they’re doing well. Nifty can help you identify opportunities to bring in more traffic and leads to your website. We want to get you the most bang for your buck, so our goal is to find keywords that your site is already performing well for and build off of that success. Then, with a little special love and attention, we can turn little caterpillar keywords into beautiful butterflies.

Blogging

Five to seven years ago, another common SEO mantra was “Just keep blogging, just keep blogging, just keep blogging, blogging, blogging…” Times have changed, and it’s a lot more important to have important things to say rather than just saying things. We’re not in the business of blogging for the sake of blogging but there are a lot of juicy, juicy keywords ripe for the taking if you how to find them. Not to brag but we have some pretty clever folks that can help you find and partake of the juiciness thereof.

Infographics

Infographics and other forms of images can be a great way to help open the door with bloggers and other site owners. Create a piece of content that would be meaningful to them and ask if they’d be willing to share it with their audience. If you’ve created a good resource, really done your homework on your target audience, it’s pretty much cake.

Tools

By tools we mean, an awesome web resource for your site users - not the guys at the law firm across the road. Tool creation can come in many forms, and Nifty has the crew to create some awesome utilities for your site visitors to enjoy.

Linkable Assets

Creating content is a great way to expand the organic keywords that your site can perform for. Great content marketing is so much more than just writing new landing pages. Nifty is one of the best at creating awesome content in a variety of forms for the purpose of landing sweet, sweet links.

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WITH BETTER MARKETING FOR YOUR LAW FIRM

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PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING