for Law Firms

Practice Area
Landing Pages

If you are an attorney that practices multiple types of law, it makes sense to have a landing page to target each practice area separately. The strategy really is to get in front of searchers using very specific queries in Google. For example, it would like be difficult and not the most relevant to be ranked #1 for “lawyer” in your city. It’s a lot easier to rank for “child custody lawyer in Burley, Idaho” and will more likely bring in searchers who are looking for the type of law that you do.

Local Geo
Pages

As Google prioritizes locally relevant search results, it's crucial for law firms to have targeted geo pages for each market they serve. If you have multiple office locations or even have several geographical areas that you’d like to target, Nifty can help you write pages designed to target those locations. We’ve built a powerful solution called Rapid Reach by Nifty. Using AI-driven technology and proven SEO practices, Rapid Reach streamlines the process of building geo-targeted pages, saving you time and resources. This allows your website to grow quickly and reach more markets on Google Search, giving you a competitive edge, even against the largest law firms.

Competitor
Content Analysis

Top-level keyword espionage at it’s finest. Let your competition do the heavy-lifting for you. We have the tools and the prowess to look into your competitor’s keywords, identify what is working for them, replicate it, and make it better.

Low Hanging
Fruit

Sometimes the best opportunities are ones already well within your grasp. Almost every website has something that they’re doing well. Nifty can help you identify opportunities to bring in more traffic and leads to your website. We want to get you the most bang for your buck, so our goal is to find keywords that your site is already performing well for and build off of that success. Then, with a little special love and attention, we can turn little caterpillar keywords into beautiful butterflies.

Blogging

Five to seven years ago, another common SEO mantra was “Just keep blogging, just keep blogging, just keep blogging, blogging, blogging…” Times have changed, and it’s a lot more important to have important things to say rather than just saying things. We’re not in the business of blogging for the sake of blogging but there are a lot of juicy, juicy keywords ripe for the taking if you how to find them. Not to brag but we have some pretty clever folks that can help you find and partake of the juiciness thereof.

Infographics

Infographics and other forms of images can be a great way to help open the door with bloggers and other site owners. Create a piece of content that would be meaningful to them and ask if they’d be willing to share it with their audience. If you’ve created a good resource, really done your homework on your target audience, it’s pretty much cake.

Tools

By tools we mean, an awesome web resource for your site users - not the guys at the law firm across the road. Tool creation can come in many forms, and Nifty has the crew to create some awesome utilities for your site visitors to enjoy.

Linkable Assets

Creating content is a great way to expand the organic keywords that your site can perform for. Great content marketing is so much more than just writing new landing pages. Nifty is one of the best at creating awesome content in a variety of forms for the purpose of landing sweet, sweet links.