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Content Marketing for Law Firms

Helping you become the authority in your market.

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Better Law Firm Content Marketing

From 2010-2015, if you had taken a drink every time an SEO professional recommended creating “good, quality content”, you would have been thoroughly inebriated and possibly straight up dead. Today, the bar for what Google considers “good” and “quality” content has been raised. Just “good” content probably isn’t good enough. Nifty creates quality, meaningful content that fits your law firm’s brand. No one wants to read content written for robots. You know the kind:

“Our LA law firm is the best LA law firm. If you are seeking a LA-based law firm in Los Angeles contact our LA law firm and prepare to be law firmed LA like you’ve never been law firmed in LA before.”

If bad people have done this to you, come to Nifty. You can cry on our shoulder like we’re a sweet matronly woman from the movies.


Focusing on Results that Matter

Results from our marketing efforts vary from one market to another, from one practice area to another, and from one law firm to another.
We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas.

Lawyer Content Marketing Tactics

Practice Area Landing Pages

If you are an attorney that practices multiple types of law, it makes sense to have a landing page to target each practice area separately. The strategy really is to get in front of searchers using very specific queries in Google. For example, it would like be difficult and not the most relevant to be ranked #1 for “lawyer” in your city. It’s a lot easier to rank for “child custody lawyer in Burley, Idaho” and will more likely bring in searchers who are looking for the type of law that you do.

Local Geo Pages

If you have multiple office locations or even have several geographical areas that you’d like to target, Nifty can help you write pages designed to target those locations. If you are located in a certain city but think residents of other locations could also use your services, we can help you get in front of them too!

Competitor Content Analysis

Top-level keyword espionage at it’s finest. Let your competition do the heavy-lifting for you. We have the tools and the prowess to look into your competitor’s keywords, identify what is working for them, replicate it, and make it better.

Low Hanging Fruit

Sometimes the best opportunities are ones already well within your grasp. Almost every website has something that they’re doing well. Nifty can help you identify opportunities to bring in more traffic and leads to your website. We want to get you the most bang for your buck, so our goal is to find keywords that your site is already performing well for and build off of that success. Then, with a little special love and attention, we can turn little caterpillar keywords into beautiful butterflies.


Five to seven years ago, another common SEO mantra was “Just keep blogging, just keep blogging, just keep blogging, blogging, blogging…” Times have changed, and it’s a lot more important to have important things to say rather than just saying things. We’re not in the business of blogging for the sake of blogging but there are a lot of juicy, juicy keywords ripe for the taking if you how to find them. Not to brag but we have some pretty clever folks that can help you find and partake of the juiciness thereof.


Infographics and other forms of images can be a great way to help open the door with bloggers and other site owners. Create a piece of content that would be meaningful to them and ask if they’d be willing to share it with their audience. If you’ve created a good resource, really done your homework on your target audience, it’s pretty much cake.


By tools we mean, an awesome web resource for your site users - not the guys at the law firm across the road. Tool creation can come in many forms, and Nifty has the crew to create some awesome utilities for your site visitors to enjoy.

Linkable Assets

Creating content is a great way to expand the organic keywords that your site can perform for. Great content marketing is so much more than just writing new landing pages. Nifty is one of the best at creating awesome content in a variety of forms for the purpose of landing sweet, sweet links.

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That’s a good question. What kind of content marketing strategy do you need? Nifty is pretty awesome at identifying opportunities for you and then executing. Maybe you need new landing pages, maybe you have landing pages that need some love or maybe your site has great content but we need links to your website. Whatever it might be, you’re in good hands. Give us a call, let’s figure out what is going to help you take your marketing to the next level.

To make you more money. Our content marketing strategies really are just a means to an end. There might be some sub-goals along the way that are important but not the end goal. Site traffic, social shares, and everything else is great but if it doesn’t help you gain more money in the end, it’s not really worth much.


I highly recommend the folks at Nifty Marketing. Having been through many different "SEO firms over the last decade, it is refreshing to deal with a group that is both responsive and does what they say they're going to do. Additionally, they lay out an action plan that spells out the work that they accomplish each month... I unqualifiedly recommend their services to anyone that wants quality SEO work.

Greg Baumgartner - Houston, TX