From 2010-2015, if you had taken a drink every time an SEO professional recommended creating “good, quality content”, you would have been thoroughly inebriated and possibly straight up dead. Today, the bar for what Google considers “good” and “quality” content has been raised. Just “good” content probably isn’t good enough. Nifty creates quality, meaningful content that fits your law firm’s brand. No one wants to read content written for robots. You know the kind:
“Our LA law firm is the best LA law firm. If you are seeking a LA-based law firm in Los Angeles contact our LA law firm and prepare to be law firmed LA like you’ve never been law firmed in LA before.”
If bad people have done this to you, come to Nifty. You can cry on our shoulder like we’re a sweet matronly woman from the movies.
If you are an attorney that practices multiple types of law, it makes sense to have a landing page to target each practice area separately. The strategy really is to get in front of searchers using very specific queries in Google. For example, it would like be difficult and not the most relevant to be ranked #1 for “lawyer” in your city. It’s a lot easier to rank for “child custody lawyer in Burley, Idaho” and will more likely bring in searchers who are looking for the type of law that you do.
As Google prioritizes locally relevant search results, it's crucial for law firms to have targeted geo pages for each market they serve. If you have multiple office locations or even have several geographical areas that you’d like to target, Nifty can help you write pages designed to target those locations. We’ve built a powerful solution called Rapid Reach by Nifty. Using AI-driven technology and proven SEO practices, Rapid Reach streamlines the process of building geo-targeted pages, saving you time and resources. This allows your website to grow quickly and reach more markets on Google Search, giving you a competitive edge, even against the largest law firms.
Top-level keyword espionage at it’s finest. Let your competition do the heavy-lifting for you. We have the tools and the prowess to look into your competitor’s keywords, identify what is working for them, replicate it, and make it better.
Sometimes the best opportunities are ones already well within your grasp. Almost every website has something that they’re doing well. Nifty can help you identify opportunities to bring in more traffic and leads to your website. We want to get you the most bang for your buck, so our goal is to find keywords that your site is already performing well for and build off of that success. Then, with a little special love and attention, we can turn little caterpillar keywords into beautiful butterflies.
Five to seven years ago, another common SEO mantra was “Just keep blogging, just keep blogging, just keep blogging, blogging, blogging…” Times have changed, and it’s a lot more important to have important things to say rather than just saying things. We’re not in the business of blogging for the sake of blogging but there are a lot of juicy, juicy keywords ripe for the taking if you how to find them. Not to brag but we have some pretty clever folks that can help you find and partake of the juiciness thereof.
Infographics and other forms of images can be a great way to help open the door with bloggers and other site owners. Create a piece of content that would be meaningful to them and ask if they’d be willing to share it with their audience. If you’ve created a good resource, really done your homework on your target audience, it’s pretty much cake.
By tools we mean, an awesome web resource for your site users - not the guys at the law firm across the road. Tool creation can come in many forms, and Nifty has the crew to create some awesome utilities for your site visitors to enjoy.
Creating content is a great way to expand the organic keywords that your site can perform for. Great content marketing is so much more than just writing new landing pages. Nifty is one of the best at creating awesome content in a variety of forms for the purpose of landing sweet, sweet links.
What kind of content marketing strategies do you need?
That’s a good question. What kind of content marketing strategy do you need? Nifty is pretty awesome at identifying opportunities for you and then executing. Maybe you need new landing pages, maybe you have landing pages that need some love or maybe your site has great content but we need links to your website. Whatever it might be, you’re in good hands. Give us a call, let’s figure out what is going to help you take your marketing to the next level.
What's the goal for your content marketing?
To make you more money. Our content marketing strategies really are just a means to an end. There might be some sub-goals along the way that are important but not the end goal. Site traffic, social shares, and everything else is great but if it doesn’t help you gain more money in the end, it’s not really worth much.
Michele Busch
Injured workers law firm has been with Nifty for years. They are ALWAYS responsive. As the owner of the law firm we have seen significant growth in our leads due to their efforts. Great company.
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Eddie Parodi
Karnas Law Firm continues to have an excellent experience working with Nifty Services. Their responsiveness has been consistently strong, and the team has been proactive in understanding our needs.
Chris and the Ads Team have been particularly effective in establishing a consistent engagement rhythm that allows our firm to provide timely feedback and share lessons learned across different campaigns.
Most notably, Nifty has helped us become significantly more data-driven in our decision-making without compromising our core values or our commitment to being a community-driven organization. Overall, our expectations have been exceeded, and we would strongly encourage others to move to Nifty for their digital marketing strategy and execution requirements.
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Roger Varner
Great experience with Nifty Marketing as the firm's marketing team! Chris Skinner is easy to work with, super responsive, and really knows his stuff. He takes the time to understand what I need and makes the entire process simple and stress-free. Highly recommend working with Chris and the Nifty Marketing team.
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Ryan Cooper
Nifty has been great to work with. They are very responsive and always quick to answer questions or address any concerns. Their team brings creative, practical ideas on how to improve my website’s online presence and search ranking, and I’ve already seen positive results from their strategies. They take the time to explain what they’re doing and why, which makes the process easy to follow and transparent. I would highly recommend them to anyone looking for a reliable partner to grow their online visibility.
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Callie Petrochko
Nifty Marketing has been outstanding to work with. Their staff is knowledgeable, responsive, and genuinely invested in helping clients succeed. From the first conversation, it was clear that they take the time to understand their client’s needs and goals.
The SEO strategy has been excellent, with noticeable improvements in visibility and search rankings.
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Foley Freeman
We have been very happy with the marketing and website design provided by Nifty. They have been responsive to our needs and are dedicated to improving our marketing efforts.
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Jade Walton
Partnering with Nifty Marketing to refresh our law firm’s website has been a truly positive experience. From the beginning, their team took the time to understand our firm’s identity, goals, and client base, ensuring that the new site reflects both our professionalism and our values. The design is modern, user-friendly, and easy to navigate, giving both existing and prospective clients a seamless online experience.
Equally valuable has been their ongoing support after the launch. Nifty Marketing continues to provide timely updates, monitor site performance, and offer strategic guidance that keeps our online presence current and effective.
We are grateful for their expertise and partnership, and we look forward to continuing to work with them as our firm grow
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John Haymond
The final website looks great and they had great communication. The entire time I felt confident in their ability to create a great looking website, and they did not fail.
Would recommend if you're looking for a new web design.
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