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RIGHT WAY TO DO MARKETING FOR LAW FIRMS

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

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ROI IN THE FORM OF MORE CASES

is the ultimate measurement of SEO success.

Our SEO work is focused on getting you just that, better leads and more cases.Before the cash starts flowing in, the key success indicators we watch closely are CTR: Conversions, Traffic and Rankings. At Nifty Marketing, we have been doing great SEO for more than 10 years, helping lawyers sign more cases in some of the most competitive markets across the country.

X

ORGANIC
GROWTH

BACKLINK
GROWTH

LEADS
/CONVERSIONS
/CASES

CALLS FROM
LOCAL
SEARCHERS

LET'S GET MORE OF THE
CASES YOU WANT

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MARKETING STRATEGIES

Get
Higher-Value Cases

Once again, the main objective of SEO for law firms is to get you more leads and more cases. One of the ways we accomplish that is by getting more people familiar with your brand. Bringing them to your website via searches in Google, Bing and other search engines can be an important part of getting you more cases and making you more money.

team of 3 looking at a computer

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

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MARKETING STRATEGIES

Know what’s working and why

Not sure what you’re looking at? This is an image from one of our SEO tools. The tool crawls the internet and finds sites linking to your site.Then represents it visually with these lines and dots. According to studies done by Moz and other reputable SEO publications, links are an important part of showing up in searches. Therefore, the more links (little dots in this diagram) the better. Great link building is something that sets Nifty’s SEO for law firms, apart from other internet marketing companies.

3 people looking at a computer

1560%

increase in local organic traffic

450

increase in local organic traffic

267%

increase in local organic traffic

717%

increase in local organic traffic

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MARKETING STRATEGIES

Stay focused
on winning

In most practice areas, getting more clients is the name of the game. Nifty is all about data. We recommend implementing call tracking for every client. This helps us know what’s really working and really bringing in more leads. Results will vary depending on practice area and competitiveness of your market, however, many of our clients see impressive growth in the amount of inquiries their law firm receives.

team of 4 looking at a computer and celebrating

1560%

increase in local organic traffic

450

increase in local organic traffic

267%

increase in local organic traffic

717%

increase in local organic traffic

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MARKETING STRATEGIES

Calls From
Local Searchers

When people select a restaurant, they will often head to Google, do a quick search, look at some photos, read some reviews and make their selection. When it comes to selecting an attorney, the process follows a pretty similar pattern. That’s why it’s so important to have your law firm listed in the top spots. Mastering Google My Business is a huge part of ranking well in local searches. Lucky for you, Nifty is like the Yoda of Google My Business. Come and become one with the force.

woman on the phone

1560%

increase in local organic traffic

450

increase in local organic traffic

267%

increase in local organic traffic

717%

increase in local organic traffic

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Strategies Strategies Strategies

Strategies

The Nifty
Approach to
Lawyer SEO

More than 90% of adults use search engines to find information on the web. We make sure you show up in those searches.

SITE AUDITS &
COMPETITOR ANALYSIS

Before we really get started, we want to know what part of your current internet marketing efforts are working and what parts are not. To accomplish this, we do an in-depth audit to help us formulate our strategy moving forward. We also audit your competitors as well. What you need to be successful in your market is an approach that avoids the common pitfalls of mindless marketing automation and brings data and experience to the table. This will ensure your trajectory is set correctly and get you where you want to be.

KEYWORD
RESEARCH

The “ready, shoot, aim” approach is a great way to waste a lot of time and money. You can shoot from the hip if you want, Cowboy, but that’s just not really our style. There’s an art to finding the right keywords to target for your law firm’s SEO strategy. Keyword research done well can help you bring in more traffic, more leads, and more money.

CONTENT
STRATEGY

Great auditing and keyword research leads great content strategy. We’ve been developing successful content strategies for law firms all across the United States and Canada for years. Every market is different but this experience has helped us know what works and what doesn’t. Our content expansion tactics are tried, tested and proven.

ON-PAGE
OPTIMIZATION

Chances are, if you’re vaguely familiar with search engine marketing, this is the part that you’ve heard of. Proper on-page optimization is important. We know the best practices preached by other SEO agencies, but more importantly, we’ve done in-depth research and know what Google really wants to see when it comes to optimized landing pages for lawyers. We also contribute to the largest SEO ranking factors studiesin the world.

LOCAL SEARCH

If you practice law in California, it doesn’t do you a lot of good to get in front of all ten people in Ogallala, Nebraska. Our top priority is getting you in front of the the right audience. Many law firms receive calls from visitors who never even visit their website. Mastery of Google My Business is becoming more and more important. Lucky for you, we’re GMB pro’s.

LINK BUILDING

Sometimes having the best content on the block isn’t going to cut it by itself. When it comes to performing in search results, a site’s content is often only the visible tip of the iceberg. Making great content is certainly a first step. But building authoritative links is what takes your law firm #nextlevel.

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LET'S DO THIS

FILL OUT THE FORM BELOW TO GET STARTED.

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

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EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

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EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

headshot of vegas lawyer Naqvi

Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

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EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

FREQUENTLY ASKED QUESTIONS

Make Law Sexy

WITH BETTER MARKETING FOR YOUR LAW FIRM

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PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING