Search Ads (PPC) for Law Firms
Generating more leads at the moment your prospects are looking for legal services.Let's Talk
If You Build It Then… You Might Still Need Some Advertising
Utilizing Pay-Per-Click Advertising, commonly known as PPC or SEM, can help your firm generate additional leads, and compete for visibility to your customers on the websites they use most. We’ve worked with attorneys around the country to create successful advertising campaigns with a strong ROI, in a variety of practice areas. We’re pretty great at what we do – take a gander.
Focusing on Results that Matter
Results from our marketing efforts vary from one market to another, from one practice area to another, and from one law firm to another.
We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas.
The Cookie Cutter Belongs In The Kitchen, Not Your Advertising Accounts
Your practice area and geographic location are unique. While digital advertising does have some “absolutes” in terms of best practices, we also recognize that every client needs a customized strategy to fit their business.
With this particular client we overhauled their existing account with our own proven set of best practices. We then communicated very closely with the client, and let the data accumulate. Once we had a firm understanding of this market, further optimizations were made and the outcome in lead volume (aka “conversions”) and cost/lead has been fantastic.
Leads: Quality + Quantity
Leads and clients are the lifeblood of your law firm. We get it. However, we also know that quality leads which become cases are far superior to hundreds of unqualified leads.
We work closely with our client’s to identify what qualifies as a ‘lead’, then carefully execute a strategy to identify the best quality leads before scaling the advertising account. Typically our primary tracking focuses on phone calls, contact form fills, and chat submissions.
More Leads At A Lower Cost
Along with our focus on lead quality we also work diligently to reduce the cost per lead, and resulting ROI for each client. Our approach to accomplish this is multi-faceted and we’ll communicate with you to set goals and expectations for your specific market.
Ready To See What We Can Do For You?Contact Us
What Does the Strategy Look Like?
Pay only for viable leads, and receive refund credits on unqualified calls. This new advertising channel by Google is a completely separate platform from PPC/Google Ads. At Nifty, we were one of the first to adopt Local Services Ads (LSAs) for our clients, and the results have been phenomenal. Because Google vets each advertiser before they join the platform and earn the 'Google Screened badge', firms using this channel are immediately viewed as more trustworthy.
Here’s a look at some of the advertising channels and strategies we have employed for other attorneys:
FREQUENTLY ASKED QUESTIONS
Every practice area and geographic market is different in terms of competition and cost per click. It can also vary greatly depending on the advertising channels you wish to employ for your law firm. However, we are always happy to put some data together and do some market research for your particular specialty and location.
The great thing about advertising is that it’s very agile. Once we have a strategy outlined for your firm, and the account launched we will typically start to see leads come in relatively quickly. However, like any good advertising, our optimizations will be based on data – which can take time to accumulate, so the account will continue to improve in lead volume and cost per lead over time.
All of the advertising channels that we utilize have very strict budget controls to ensure that you will not overspend in a given month.
You will hear from our advertising team at least monthly to get a performance report where you’ll be able to see the results of our efforts. Some of our client’s also like to have additional phone calls scheduled for a detailed walk through of performance and to strategize. Just let us know what level of communication you would like and we can work with you.
I highly recommend the folks at Nifty Marketing. Having been through many different "SEO firms over the last decade, it is refreshing to deal with a group that is both responsive and does what they say they're going to do. Additionally, they lay out an action plan that spells out the work that they accomplish each month... I unqualifiedly recommend their services to anyone that wants quality SEO work.