Skip to Main Content
dots and color for visual effect semi transparent burst of color on left side of screen for visual effect semi transparent burst of color on right side of screen for visual effect

RIGHT WAY TO DO MARKETING FOR LAW FIRMS

actual nifty marketing clients slightly transparent circle for visual effect

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

google partner logo
avvo logo
Bing partner logo
MOZ logo
Forbes logo

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

left glowing semi cricle for results visual effect #1

EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

left glowing semi cricle for results visual effect #2

EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

headshot of vegas lawyer Naqvi

Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

left glowing semi cricle for results visual effect #3

EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

WE HELP LAW FIRMS GROW

Digital marketing needs vary from one law firm to another. No two law firms or markets are the same. Though the tactics often vary based on your needs, the goal of all of our efforts remain the same, to get you MORE

the word more

More Calls From
Local Searchers

the word more

More Leads And
More Clients

the word more

Be Found
In More Searches

the word more

More Organic
Traffic

the word more

Websites That
Convert More

the word more

More Calls From

Local Searchers

More Leads And

More Clients

Be Found

In More Searches

More Organic

Traffic

Websites That

Convert More

More Calls From

Local Searchers

More Leads And

More Clients

Be Found

In More Searches

More Organic

Traffic

Websites That

Convert More

Your time is precious. If there were 30 hours in a day instead of 24, you could invest that extra time becoming a master of digital marketing on top of already being an amazing lawyer. But, let’s face it, the days aren’t getting any longer and of all your resources, time is the most scarce. What you need is a partner or maybe just a new partner. A digital marketing partner focused 100% on legal marketing that allows you to focus on doing what you do best.

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

Strategies Strategies Strategies

Strategies

Our Law Firm Marketing Strategies

Our legal marketing experts, along with our well thought out strategies have helped hundreds of law firms succeed in today's digital landscape. We use the most up to date tactics, and continually help shape the legal marketing industry.

WHATEVER YOU NEED WHEN IT COMES TO ONLINE MARKETING, WE CAN HANDLE IT. OUR NUMBER ONE OBJECTIVE IS TO GET YOU MORE CASES.

X

ORGANIC
GROWTH

BACKLINK
GROWTH

LEADS
/CONVERSIONS
/CASES

LET'S GET MORE OF THE
CASES YOU WANT

left glowing semi cricle for visual effect #1

MARKETING STRATEGIES

Get
Higher-Value Cases

Once again, the main objective of SEO for law firms is to get you more leads and more cases. One of the ways we accomplish that is by getting more people familiar with your brand. Bringing them to your website via searches in Google, Bing and other search engines can be an important part of getting you more cases and making you more money.

team of 3 looking at a computer

1560%

increase in local organic traffic

450%

increase in form completions

267%

increase in phone calls

717%

increase in total leads

light seo graph right glowing semi cricle for visual effect #1
left glowing semi cricle for visual effect #2

MARKETING STRATEGIES

Know What’s Working and Why

Not sure what you’re looking at? This is an image from one of our SEO tools. The tool crawls the internet and finds sites linking to your site.Then represents it visually with these lines and dots. According to studies done by Moz and other reputable SEO publications, links are an important part of showing up in searches. Therefore, the more links (little dots in this diagram) the better. Great link building is something that sets Nifty’s SEO for law firms, apart from other internet marketing companies.

3 people looking at a computer

right glowing semi cricle for visual effect #2
left glowing semi cricle for visual effect #3

MARKETING STRATEGIES

Stay Focused
On Winning

In most practice areas, getting more clients is the name of the game. Nifty is all about data. We recommend implementing call tracking for every client. This helps us know what’s really working and really bringing in more leads. Results will vary depending on practice area and competitiveness of your market, however, many of our clients see impressive growth in the amount of inquiries their law firm receives.

team of 4 looking at a computer and celebrating

1560%

increase in local organic traffic

450%

increase in form completions

267%

increase in phone calls

717%

increase in total leads

right glowing semi cricle for visual effect #3
dots in the shape of nifty marketing logo

LET'S DO THIS

FILL OUT THE FORM BELOW TO GET STARTED.

Areas Areas Areas

Areas

Practice Areas

Nifty is dedicated to empowering lawyers in every legal market through innovative marketing strategies. Our mission is fueled by a deep passion for propelling lawyers to unmatched success online, tailored to meet the unique needs of each legal market we serve.

Our approach goes beyond mere consultancy; we become trusted allies, working hand in hand with lawyers to achieve their goals.

WHATEVER YOU NEED WHEN IT COMES TO ONLINE MARKETING, WE CAN HANDLE IT. OUR NUMBER ONE OBJECTIVE IS TO GET YOU MORE CASES.

FREQUENTLY ASKED QUESTIONS

SEARCH ENGINE

PAY-PER-CLICK

WEBSITE

VIDEO &
PHOTOGRAPHY

CONTENT

ONLINE
REPUTATION

CUSTOM
REPORTING

SOCIAL LEAD GEN

LOCAL SERVICE ADS

Service Service Service

Service

FULL-SERVICE LAW FIRM
MARKETING DONE RIGHT

OPTIMIZATION

SEARCH
ENGINE

Are you just plain tired of working SEO companies that over-promise and under-deliver real results? We’re with you! In 2011 when we entered the law marketing space, we saw what law firms were receiving for their dollar (automated junk SEO) and we decided to do things a different way: dedicated hours every single month. If you’ve ever wondered what your SEO company is up to or questioned if they’re up to anything at all – you’re not alone. This “back-burner” approach to SEO really makes you the manager and that is time consuming and frustrating.

We’ve flipped the SEO industry on it’s head by providing dedicated hours on a monthly basis and that means your strategists will ALWAYS be growing your online strategy, regardless if you’re brand new or absolutely killing it. Our Idaho based team here at Nifty knows exactly what it takes to rank in big cities and small cities alike. So if you’re considering the “Gold, Silver or Bronze” approach, you can guaran-damn-tee eventually your company will become quiet at about month 6. Our full-service SEO approach incorporates content, link building, onsite optimization, Google My Business, and reputation marketing. So if you’re tired of the overpromising rants, try the Nifty Way: real time, real people, real results.

man in a car using phone and computer
computer with a google search result

ADVERTISING

PAY-PER-
CLICK

Also known as paid search advertising, Google advertising, and search engine marketing (SEM). Our team sets up your campaigns to focus on tracking every single click and phone call without hiding performance data inside your account. Don’t be fooled by the marketing companies that own your campaign and make you foot the bill. This channel is all about performance and making an immediate impact in your market. All too often, law firms come to Nifty after hiring PPC agencies that sloppily manage their campaigns without any attention to detail. There is a better way!

Our team will work with you to establish realistic benchmarks and a communication plan that will help you truly understand your ROI. “Goodbye” sloppy spending and loose targeting! Our team will blow your socks off if you are ready for results right out of the gate.

WEBSITE

WEBSITE

In the world of online marketing, a sexy website is like a firm handshake. There are two major aspects of web design that we take into consideration when reinventing your law firm: user experience and branding. The colors, layout, and other web design elements serve as a carefully crafted experience to help client’s have confidence in you and pick up the phone. Even more so your branding will give your potential clients a chance to experience your style and what sets you apart on a personal level. You, as the attorney, are the product and what you do, from a potential client’s perspective, is a commodity. Your website needs to tell your story and quickly communicate why your visitors should stop kicking tires and choose you.

VIDEO & PHOTOGRAPHY

VIDEO & PHOTOGRAPHY

Your clients will make decisions to hire based on how well you can transfer emotion via storytelling. There is not a more powerful way to do that than having high-end photography and brand intensive videos that highlight your journey, skillset, and the passion you bring to your practice. Additionally, these assets can be used via social ads and continue to build your brand. Some clients just won’t read 2000 words on your website, regardless of how much time you’ve put into it. Video gives you an additional way to help set you apart. It helps reach clients who are more drawn to visual assets and helps you land higher-value cases. Win, win.

X

CONTENT

CONTENT

We write content geared for actual people. Google isn’t crazy about content that’s thin (too short), unhelpful, copied and pasted, and/or written for robots. In fact, we’ve studied for years what makes a page of content successful. We also have the strategies you need to scale into your market and pull rank across multiple cities. You can tell your old SEO company the “late 90’s” want their marketing tactics back.

ONLINE REPUTATION

ONLINE REPUTATION

Users are finding your law firm, learning about you, reading your reviews and ultimately making a decision on a law firm all without ever clicking to your website. Many times, what others say about you off of your website is significantly more important than what you say about yourself on your website. Nifty has been helping law firms stand out against their competition for the better half of a decade. We’ll work with you to implement review acquisition strategies into your law firm’s best practices! Let’s work together to help you become the obvious choice in your market!

CUSTOM REPORTING

CUSTOM REPORTING

You’re busy being an incredible attorney. We make your life easy by getting the metrics that matter most right in front of you. Our custom report dashboard and transparent labor reports help you always know what we’re doing and what’s working. Our devotion to keeping you in the know is second to none. But don’t take our word for it, our client’s rave about their results.

SOCIAL LEAD GEN

SOCIAL LEAD GEN

Social Lead Gen is a great way to garner attention and trust long before a prospect searches for legal services in Google. Providing valuable information to highly relevant prospects at the moment they are researching can be a fantastic way to build trust and loyalty in your law firm. Social Ads combined with content resources like ebooks, and email drip campaigns are arguably one of the most powerful ways to drive lead volume and are incredibly cost-effective. It all comes down to understanding your client’s journey, and what drives their decisions from the moment they start researching legal services, to selecting a law firm and picking up the phone.

LOCAL SERVICE ADS

LOCAL SERVICE ADS

Only pay for calls (not clicks), and get refunds for unqualified calls. This new advertising platform from Google is completely separate from traditional PPC/Google Ads, and a game-changer for the legal industry. In addition to being located at the very top of search results, Local Services Ads (LSAs) are quickly becoming some of the most trusted results on Google. Why? Because all advertisers must pass a rigorous screening process including background checks, license reviews, and proof of insurance. If you want to establish instant trust with your prospects, and only pay for valuable phone calls, then LSAs are a must for your firm.

Make Law Sexy

WITH BETTER MARKETING FOR YOUR LAW FIRM

a almost transparent color in shape of a circle

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING