RIGHT WAY TO DO MARKETING FOR LAW FIRMS
Local SEO That Helps You Dominate Your Market
You can’t focus on a single aspect of local search and hope to do well. Instead, you need a complete local strategy that covers all aspects of your local online marketing. We have spent years perfecting what works and what doesn’t for law firms so that you can get sound services and sound advice. There are no miracles, no instant rankings, just hard and focused work that is built to last.
Strategies
LOCAL AUDIT & STRATEGY
We take a comprehensive look across your entire local ecosystem to determine where you are, where other legal competitors are, and what you can do to see better results.
LOCAL WEBSITES & OPTIMIZATION
We understand the importance of website architecture and the unique challenges of building a website to accommodate lawyers needs. From navigation and schema markup, to page layout and directions we can optimize and build websites that bring you more clients.
LOCAL CONTENT CREATION
You need localized content. We have a vast background in creating sharable local content specific to cities, developing local landing pages at scale, and have a deep understanding of what local content ideas will best suite lawyer site visitors needs.
GOOGLE LOCAL OPTIMIZATION
We have successfully optimized 1000’s of Google listings for lawyers. We know the guidelines, common issues, and have successfully navigated all the in’s and out’s that will come up. We understand how to optimize a profile for better performance. Simply put, we rank in map packs.
LOCAL LINK BUILDING
Link building can help your organic and map rankings. More importantly, local links bring local people to your website. The right type of content combined with skillful outreach can bring great link building opportunities in your community and help you become an authority in potential clients eyes.
REVIEW PROCESS & MONITORING
We have the tools and know-how to monitor reviews across multiple websites. More importantly, we understand processes that can help you make reviews part of your customer experience and help you improve your practice.
CITATION AUDITS & OPTIMIZATION
We take a comprehensive look across your entire local ecosystem to determine where you are, where other legal competitors are, and what you can do to see better results.
LOCAL & SOCIAL PPC
Paid local advertising can be extremely effective if managed properly. Our PPC team has managed 1000’s of locations with diverse needs, and has the understanding and tracking abilities to ensure accuracy and accountability. We can audit, consult, build, and manage programs for any size of law firm.
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Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic
FREQUENTLY ASKED QUESTIONS
How Much Does Your Local Seo Services Cost?
Our pricing is based on project size. We work with solo practitioners to firms with multiple attorneys and multiple locations and find that packages don’t work well. Generally, for continual work we have a minimum budget of $1,500 per month.
What Type Of Clients Do You Work With?
We work exclusively with law firms. That’s it. We have found that marketing for law firms is different than any other industry, and we are pretty dang good at it. We are always up for a challenge and many principles are universal in local search. We like to work with good people. That is our major determining factor.
How Long Does It Take To Rank?
Rankings do not equal return on investment. While we track rankings, the main things we focus on are website traffic, phone calls, form fill, and signed cases. Generally speaking, when we start working on a website overall rankings begin to improve within 1-3 months. As more content is built, you have more phrases that bring people to your website. We rarely worry about a single keyword but look at the data and impression reach all the time to ensure it is improving. With maps specifically, ranking can be based on location, search terms, mobile vs desktop, and other factors.
What’s Your Reporting Like?
We build custom reports monthly that cover everything we have done, analysis on what worked and what didn’t, the plan for the following month, and the key performance indicators that are decided on (e.g. calls, form fills, organic traffic, etc).
Do You Offer Consulting?
Yes. Generally, this is for bigger firms that are looking for a premium service.
Do You Do Á La Carte Work?
Yes. Link building, content creation, and citation work are all areas where we can provide focused project work. We do like to know your bases are covered in other areas as focusing on one thing will never win the prize when compared to a strategic approach to local search marketing.
Who Do We Work With At Nifty?
We work in team groups. You would be assigned 3 people who would oversee your project. Teams allow us to stack different talents and strengths to ensure you receive the best service possible.
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WITH BETTER MARKETING FOR YOUR LAW FIRM