(Updated August 2020) Google Local Services Ads are now available for nearly all law firm practice areas, nationwide. And so it begins… Arguably the biggest legal marketing announcement in years has officially landed. It’s true, Google Local Services Ads (LSAs) are now available for law firms nationwide in nearly every legal practice area: Bankruptcy law...
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(Last Updated: Oct. 1, 2019) We gathered data from the top ranking websites, across four legal practice areas, in the 50 largest metros of the United States. We started this study back in 2016 and have now completed it three times. Follow this post through to the end to see how things have changed from...
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People are accustomed to seeing star ratings (also known as “Review Rich Snippets”) in Google’s organic search results. For example: Previously, anyone could implement a piece of “schema” code on their website which would tell Google to display review stars for specific pages in their organic search results. While many law firms have been adding...
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When I’m trying to come up with ideas for content development, I like to let Google autocomplete variations of phrases with keywords related to my subject matter. Doing this helps me understand the types of questions people are searching for regarding a particular topic. This is also a great way to develop FAQ content ideas...
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The Importance Of Link Building Isn’t Going Away Any Time Soon. Just look at the most recent large volume study from Semrush showing the google ranking position vs the total number of referring domains. Over the years similar studies have been done by Moz, aHrefs, and Backlinko. Beyond that, I have built links to specific pages and have...
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(Last Updated: July 10th, 2018) Where are things at after 6 years of research? We Gathered Data From The Top Ranking Websites, Across Five Industries (Legal, Storage Units, Dentistry, Pest Control, Construction), In The 50 Largest Metros Of The United States. Key Takeaways 381% more backlinks on average to top ranking landing pages in 2018...
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We Examined 10 Different Scholarship Campaigns To See How Effective Scholarships Really Are For Improving SEO. Here’s What We Found. Sponsoring a scholarship has often been touted as a great way to improve the SEO of a law firm’s website. The logic behind this is that college websites (and to a lesser degree, high...
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Warning. This blog post is long. The conclusions of the tests in this first section can be found here if you are a skimmer. You’re welcome. Part 1: Tests & Outcomes Test 1: Sub-Page/Blog Roll-Up to Top Landing Page Test 1.1 Here we took a geographically focused page which had subtopic, geographically focused child pages...
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We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s straightforward and it’s bound to produce some good links. It may also spur different marketing initiatives, so it’s a great resource whether you’re a newbie just...
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We curated a massive list of local search directories (online citations) where law firms can list their practice and details. No tool will get you in all of these directories automatically. Many have to be done one by one, with your bare hands… and a keyboard. The list is around 160+ directories. These also link back...
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