Recent News & Updates

The Optimal Local Landing Page For Law Firms

(Last Updated: Oct. 1, 2019) We gathered data from the top ranking websites, across four legal practice areas, in the 50 largest metros of the United States. We started this study back in 2016 and have now completed it three times. Follow this post through to the end to see how things have changed from...

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Are Stars in Google Search Results a Thing of the Past for Lawyers?

People are accustomed to seeing star ratings (also known as “Review Rich Snippets”) in Google’s organic search results. For example: Previously, anyone could implement a piece of “schema” code on their website which would tell Google to display review stars for specific pages in their organic search results. While many law firms have been adding...

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Local Service Ads for Lawyers

Local Service Ads are now available for law firms in select locations and practice areas. And so it begins… It’s true, Local Service Ads are now available for law firms in select locations and practice areas. While Google still has a limited offering on this platform for law firms, it’s almost certain to expand in...

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The Ultimate List of Local Link Building Ideas

The Importance Of Link Building Isn’t Going Away Any Time Soon. Just look at the most recent large volume study from Semrush showing the google ranking position vs the total number of referring domains. Over the years similar studies have been done by Moz, aHrefs, and Backlinko. Beyond that, I have built links to specific pages and have...

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Local Landing Page Study: What’s happening in 2018

(Last Updated: July 10th, 2018) Where are things at after 6 years of research? We Gathered Data From The Top Ranking Websites, Across Five Industries (Legal, Storage Units, Dentistry, Pest Control, Construction), In The 50 Largest Metros Of The United States. Key Takeaways 381% more backlinks on average to top ranking landing pages in 2018...

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Effectiveness of Scholarship Link Building

  We Examined 10 Different Scholarship Campaigns To See How Effective Scholarships Really Are For Improving SEO. Here’s What We Found. Sponsoring a scholarship has often been touted as a great way to improve the SEO of a law firm’s website. The logic behind this is that college websites (and to a lesser degree, high...

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2-10xing Content For Lawyers In The Real World

Warning. This blog post is long. The conclusions of the tests in this first section can be found here  if you are a skimmer. You’re welcome. Part 1: Tests & Outcomes Test 1: Sub-Page/Blog Roll-Up to Top Landing Page Test 1.1 Here we took a geographically focused page which had subtopic, geographically focused child pages...

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Competitor Link Building the Nifty Way

We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s straightforward and it’s bound to produce some good links. It may also spur different marketing initiatives, so it’s a great resource whether you’re a newbie just...

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Local Search Directories for Attorneys & Law Firms

We curated  a massive list of local search directories (online citations) where law firms can list their practice and details. No tool will get you in all of these directories automatically. Many have to be done one by one,  with your bare hands… and a keyboard. The list is around 160+ directories. These also link back...

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