Paid Advertising for Law Firms
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If You Build It Then… You Might Still Need Some Advertising
Utilizing Pay-Per-Click Advertising (PPC) can help your law firm generate additional leads, and compete for visibility to your customers on the websites they use most. We’ve worked with attorneys around the country to create successful advertising campaigns with a strong ROI, in a variety of practice areas. We’re pretty great at what we do – take a gander.
Focusing on Results that Matter
Results from our SEO work varies from one market to another, from one practice area to another, and from one law firm to another.
We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas.
The Cookie Cutter Belongs In The Kitchen, Not Your Advertising Accounts
Your practice area and geographic location are unique. While digital advertising does have some “absolutes” in terms of best practices, we also recognize that every client needs a customized strategy to fit their business.
With this particular client we overhauled their existing account with our own proven set of best practices. We then communicated very closely with the client, and let the data accumulate. Once we had a firm understanding of this market, further optimizations were made and the outcome in lead volume (aka “conversions”) and cost/lead has been fantastic.
Leads: Quality + Quantity
Leads and clients are the lifeblood of your law firm. We get it. However, we also know that quality leads which become cases are far superior to hundreds of unqualified leads.
We work closely with our client’s to identify what qualifies as a ‘lead’, then carefully execute a strategy to identify the best quality leads before scaling the advertising account. Typically our primary tracking focuses on phone calls, contact form fills, and chat submissions.
More Leads At A Lower Cost
Along with our focus on lead quality we also work diligently to reduce the cost per lead, and resulting ROI for each client. Our approach to accomplish this is multi-faceted and we’ll communicate with you to set goals and expectations for your specific market.
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What’s the Strategy Look Like?
Getting your website in front of your customers organically can take time and competition for top positions continues to grow. In addition, ever-changing ranking algorithms can, at-times, have a large impact on your website’s visibility. Digital Advertising or PPC is a great way to get your law firm in front of your most profitable customers at the moments when they need your legal services most.
We work with our client’s to select advertising channels that make sense for each specific market and practice area. For some attorney’s the demographics of their customer’s have a strong enough trend to justify a profile-driven advertising channel like Facebook ads. For other firms the best return on investment comes from implementing a direct-intent strategy like Google Ads (formerly ‘Adwords’) to capture people at the very moment they are looking for your services.
Here’s a look at some of the advertising channels and strategies we have employed for other attorneys:
FREQUENTLY ASKED QUESTIONS
Every practice area and geographic market is different in terms of competition and cost per click. It can also vary greatly depending on the advertising channels you wish to employ for your law firm. However, we are always happy to put some data together and do some market research for your particular specialty and location.
The great thing about advertising is that it’s very agile. Once we have a strategy outlined for your firm, and the account launched we will typically start to see leads come in relatively quickly. However, like any good advertising, our optimizations will be based on data – which can take time to accumulate, so the account will continue to improve in lead volume and cost per lead over time.
All of the advertising channels that we utilize have very strict budget controls to ensure that you will not overspend in a given month.
You will hear from our advertising team at least monthly to get a performance report where you’ll be able to see the results of our efforts. Some of our client’s also like to have additional phone calls scheduled for a detailed walk through of performance and to strategize. Just let us know what level of communication you would like and we can work with you.
I highly recommend the folks at Nifty Marketing. Having been through many different "SEO firms over the last decade, it is refreshing to deal with a group that is both responsive and does what they say they're going to do. Additionally, they lay out an action plan that spells out the work that they accomplish each month... I unqualifiedly recommend their services to anyone that wants quality SEO work.