We Make Law SEXY

With Better Digital Marketing for Law Firms

Our Digital Marketing is AWESOME

What separates Nifty from other legal digital marketing vendors is from start to finish excellent strategy. Our goal is to amaze you, your potential clients and everyone else for that matter. Simply put, our marketing is amazing.

When it comes to marriages, relationships and business partnerships, we believe that being open and transparent is key. We want you to trust us and our dedication to showing the good, the bad and even the ugly is what makes us unique.

We believe in doing what we say we will do. You deserve to have the confidence that will be the case.

If you want to chat, we do our best to make ourselves available. Our project managers are simply world-class at being responsive to their clients.

We pride ourselves in having an amazingly clever team of wonderfully creative people. Unique, original ideas as well as clever spins on old ones comes pretty naturally.

In a world that is often quick to be pessimistic and otherwise unpleasant, we choose to be cheerful and bright. We are different and you’re going to love that about us.

We always try to see things from your point of view. This willingness to try and understand your perspective shapes every facet of the way we work with others.

We Help Law Firms Grow

Digital marketing needs vary from one law firm to another. No two law firms or markets are the same. Though the tactics often vary based on your needs, the goal of all of our efforts remain the same, to get you MORE:

More Calls from Local Searchers

Google gives local searchers to the opportunity to find, learn about, read reviews of and even see pictures of your law firm all without ever even clicking to your website. Google My Business in many ways is the new face of your company. At Nifty we have trained for countless hours to become straight up GMB ninjas. As a result of this dedication, we've helped hundreds of other law firms to help them get their law firm found in local searches and chosen by local searchers.

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+421% growth in calls in ~1.5 years

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More Leads and more Clients

Getting people to your website is great but it doesn't mean pretty much anything if they don't become a client. Nifty has nearly a decade of experience carefully crafting great strategies to get your law firm in front of more eyeballs and an equal amount of experience creating beautiful websites to do more when those eyeballs come. At the end of the day, our greatest concern isn't just traffic, it's actual cases and clients.

Be Found in More Searches

The ultimate goal is making your law firm more money by landing more clients or better clients. However, showing up in more and more searches performed by people within your target market is an important first step. In this example, we increased the amount of searches this law firm's Google My Business showed up in by nearly 180%. Our digital marketing strategies are all designed around making this happen.

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More Organic Traffic

Once again, the main objective of SEO for law firms is to get you more leads and more cases. One of the ways we accomplish that is by getting more people familiar with your brand. Bringing them to your website via searches in Google, Bing and other search engines can be an important part of getting you more cases and making you more money.

Websites that Convert More

You need a website that tells who you are and why those potential clients should choose you. We peel back the years of the boring beige paint and generic vanilla flavoring the world has told you to be. There are awesome things about who you really are that make you, well you. Our goal is to tell that unique story in a visually compelling way. Doing so helps you increase the amount of leads coming from your website.

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Ready to see what we can do for you?

Contact Us

Our Law Firm Marketing Tactics

We’ve got skills. “You know, like nunchuck skills, bow hunting skills, computer hacking skills. Girls only like guys who have great skills.”

-Napoleon Dynamite (fellow Idahoan)

Law Firm SEO

Phone books are being used now more than ever to do extremely important things like start fires, line animal cages, and serve as emergency toilet paper. Sometimes, in dire circumstances, they may even be used to find a local service provider. Today, people are more commonly turning to Google and other search engines to help them find an attorney to represent them. Because there are thousands of local Google searches and dozens of Bing searches for attorney services like yours, it’s valuable to show up in these search results.

SEO for Law Firms
Google Ads for Law Firms

PPC for Lawyers

Pay-per-click advertising for law firms can be amazingly effective if you’re working with someone who knows what they’re doing. Being above all of the organic search results can certainly have its advantages. More importantly, you can select where your ads are shown and what searches bring up your ads. Pretty slick, right? PPC works best for the law firm that wants to be at the top of search results right out of the gate.

Google Ads for Law Firms

Social Media Marketing

Billboards were a great way to get your brand in front of more eyeballs, but it ain’t what it used to be. Here’s why: most passengers in vehicles are looking at their phones and unfortunately, many of the drivers as well. Social media is such a part of many people’s lives that it makes sense to be in their feeds. Even better, you can be in front of women, ages 40-55 that live within a mile of a certain location if that’s what you’re into.

Social Media Marketing for Law Firms

Content Marketing

We write content made for actual humans. Google isn’t crazy about content that’s thin, unhelpful, copied then pasted, and/or written for robots. We’ve seen it a thousand times; people coming to us because their old SEO company put them in a bad spot with poor content. Well you can tell your old SEO company the late 90’s want their marketing tactics back.

Law Firm Website Design

A sexy website is like a firm handshake in internet terms. The colors, layout, and other web design elements are important, but even more so, your website gives your potential clients a chance to experience your brand and get to know you. At the end of the day, you as the attorney are the product. Your website needs to tell your story and quickly communicate why your visitors should choose you over the 10 other attorneys they might be considering.

Photography / Videography

Pictures are worth a thousand words. When it comes down to it, you as the attorney are the product potential clients are window-shopping for. Many internet users these days aren’t willing to sit and read a lot of content, even if it’s pretty good. Great photography and video content on your website can help set you apart from your competition, but it can also provide you with an opportunity to tell them your story. Great visual content can help show off your brand and attract the clients you want.


Don’t take our word for it, hear what our clients have to say about our SEO abilities:

“I could not be happier. Nifty has been a transparent, honest and a proven winner. Frankly, I have vetted 20 or more vaporware companies---even the biggest names--and none do what Nifty has done--delivered what they said they would----where is the 6th star, they would get that too. Ultra responsive, personal service, well, you get the picture.”

Stevin GrothGroth & Associates

“Great team to work with and they get results. I have and will continue to recommend Nifty to others.”

Robert Bellin HBO Law Firm

“I highly recommend the folks at Nifty Marketing. Having been through many different "SEO firms over the last decade, it is refreshing to deal with a group that is both responsive and does what they say they're going to do. Additionally, they lay out an action plan that spells out the work that they accomplish each month...I unqualifiedly recommend their services to anyone that wants quality SEO work.”

Greg BaumgartnerBaumgartner Law Firm


Questions? We have answers.

Are your services less-expensive than other legal marketing companies rates?

Probably not. There’s always someone who is willing to do something for less. But, if you were wanting great results, would you call up the cheapest criminal defense or divorce attorney in town? Probably not. If you really have a conservative marketing budget, let’s talk. We might be able to find some opportunities where a Nifty partnership makes sense.

What makes Nifty different than other marketing companies?

There are a number of things, but the number one thing clients who work with us after working with other digital marketing companies appreciate the most is the transparency that we offer. There’s no secret sauce, just deliverables tied to hours of work. It’s a fairly straightforward approach that our long-term clients have appreciated about us.

Who would I be working with when I choose Nifty?

Our teams generally consist of a designated project manager that will be your main point of contact and a team of associates to help execute campaign strategy.

Can you help me figure out what type of marketing will work for my market?

We can. Nifty has years of experience using a myriad of different marketing strategies all over the United States and Canada. That experience has helped us gain a better understanding of what works and what doesn’t. We can put together a strategy that will help you accomplish your objectives.

I went to a `{`insert random marketing conference name here`}` and `{`insert random unqualified celebrity’s name here`}` said that `{`insert random strategy here`}` was the future for small business marketing. Can you do that for me?

Let’s chat. Help us understand what you are trying to accomplish and then we can talk about strategy and execution. Not every tactic spoken about at random marketing conference is a winner for law firms. Let’s work together and put together a plan that will get you where you want to be.

What's the best marketing strategy for my law firm?

That’s a great question. It really depends on your marketing objectives. The way we’d market a brand new law firm compared to a very established law firm would be very different. If your goal is to create top of mind awareness social media marketing might be a great route. If you are wanting to be at the top of Google’s search engine result pages when a user is searching for a “car accident law firm near me” then perhaps a Pay-per-click or an SEO strategy might be the best route. Give us a call, let’s talk about what you are trying to accomplish and we will lay out a customized game plan for your law firm’s marketing success. 

How much would you recommend investing in marketing?

Another great question. The investment needed for marketing success depends heavily on the competitiveness of your market. What it’s going to take for a tribal law firm in Arco, Idaho to be well positioned in local searches compared to a personal injury law firm in Chicago, Illinois is very different. Give us a call and we can take a look at what it might take for you to accomplish your goals. 

Have you ever worked with my type of law before?

Chances are pretty high that Nifty has worked with your type of law before. We’ve been doing digital marketing for law firms and other small businesses for over a decade. That’s a lot of time and a lot of experience. We’ve worked with such a wide variety of law firms ranging from small or solo lawyers in rural markets to huge law firms in major metros. We’ve seen success in a variety of different markets and practice areas.

What type of clients does Nifty generally work with?

Good ones! Sorry about the vague answer. The reality is that Nifty works with such a huge variety of law firms from practice area and law firm size. One thing is common: Nifty wants to work with good law firms and good people. We rarely just take clients because there is a lot of money. We are quite selective of the attorneys and law firms we take on as clients. We want to help people who are genuinely good, are great to work with and provide excellent service to their clients.

Do you work with multiple clients in the same market?

We don’t often take clients of the same practice area in the same market. It does depend on the size of market. However, we rarely ever take on more than two clients in the same metro.

Ready for more?

Ready for law firm SEO that’s AWESOME? Contact Nifty today.