Local Services Ads for Bankruptcy Lawyers
Envision the fusion of SEO and Google Ads birthing a transformative force – Local Services Ads (LSA) or Google Screened ads. In the competitive legal landscape, where online visibility and lead conversion pose challenges for small solo law firms, a remedy emerges. Meet Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” With our active involvement in this program since its inception in the legal realm, we’ve observed its disruptive influence on the Search Engine Results Page (SERPs). Before you immerse yourself, let’s establish the foundation for navigating this platform and grasping the basics.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Operating within financial constraints, most bankruptcy law firms seek diversified strategies ensuring a consistent lead flow without exceeding their budget. Local Services Ads (LSAs) present a solution, striking a balance between performance and fiscal responsibility. LSAs enable law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic approach optimizes lead volume and quality within budgetary limits. LSAs represent a groundbreaking shift as Google’s first “performance-based” paid platform, shifting from paying per click to paying per lead. Separate from traditional Google Ads/PPC, LSAs prominently appear at the top of search results, surpassing Google Ads/PPC, organic listings, and map results. Payment exclusively for qualified leads results in a varied cost per lead, influenced by competition and bids in your practice area. For personalized estimates, reach out to us.
The Nifty Approach to Lawyer Local Services Ads
Conversations with a multitude of law firm owners have uncovered the wounds inflicted by poorly executed paid campaigns. If skepticism casts its shadow, know that you’re not threading this path solo! The truth is, you might not need the assistance of an agency. If your in-house team is dedicated to managing this channel, they could potentially handle the lead processing aspect. However, before you decide to brave the terrain independently, delve into the intricate details of various account considerations. From navigating Google’s setup challenges to tackling lead processing complexities, it’s a terrain laden with complexities. We provide a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – simply reach out for access. Yet, be aware, effective management can be time-consuming, and not all employees may adeptly follow the protocols, exposing substantial risks with each lead valued between $40-200+. The essence is to steer clear of the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty is steadfast in elevating the dynamics of bankruptcy lawyer marketing with a practical approach. Fueled by experience, our mission unfolds in propelling lawyers to successful online endeavors. Marketing is not just a job but an essential facet of our work. Across the nation, our dedication echoes in empowering lawyers in their professional journey. The essence of our strategy? Building genuine partnerships with lawyers who align with Nifty. Beyond conventional consultancy, we transform into allies, integral team members, contributing to the triumphs of the bankruptcy lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic