Local Services Ads
for Bankruptcy Lawyers
MORE VISIBILITY.
MORE SIGNED CASES.
Envision the fusion of SEO and Google Ads birthing a transformative force – Local Services Ads (LSA) or Google Screened ads. In the competitive legal landscape, where online visibility and lead conversion pose challenges for small solo law firms, a remedy emerges. Meet Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” With our active involvement in this program since its inception in the legal realm, we’ve observed its disruptive influence on the Search Engine Results Page (SERPs). Before you immerse yourself, let’s establish the foundation for navigating this platform and grasping the basics.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Operating within financial constraints, most bankruptcy law firms seek diversified strategies ensuring a consistent lead flow without exceeding their budget. Local Services Ads (LSAs) present a solution, striking a balance between performance and fiscal responsibility. LSAs enable law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic approach optimizes lead volume and quality within budgetary limits. LSAs represent a groundbreaking shift as Google’s first “performance-based” paid platform, shifting from paying per click to paying per lead. Separate from traditional Google Ads/PPC, LSAs prominently appear at the top of search results, surpassing Google Ads/PPC, organic listings, and map results. Payment exclusively for qualified leads results in a varied cost per lead, influenced by competition and bids in your practice area. For personalized estimates, reach out to us.
The Nifty Approach to Lawyer Local Services Ads
Conversations with a multitude of law firm owners have uncovered the wounds inflicted by poorly executed paid campaigns. If skepticism casts its shadow, know that you’re not threading this path solo! The truth is, you might not need the assistance of an agency. If your in-house team is dedicated to managing this channel, they could potentially handle the lead processing aspect. However, before you decide to brave the terrain independently, delve into the intricate details of various account considerations. From navigating Google’s setup challenges to tackling lead processing complexities, it’s a terrain laden with complexities. We provide a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – simply reach out for access. Yet, be aware, effective management can be time-consuming, and not all employees may adeptly follow the protocols, exposing substantial risks with each lead valued between $40-200+. The essence is to steer clear of the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty is steadfast in elevating the dynamics of bankruptcy lawyer marketing with a practical approach. Fueled by experience, our mission unfolds in propelling lawyers to successful online endeavors. Marketing is not just a job but an essential facet of our work. Across the nation, our dedication echoes in empowering lawyers in their professional journey. The essence of our strategy? Building genuine partnerships with lawyers who align with Nifty. Beyond conventional consultancy, we transform into allies, integral team members, contributing to the triumphs of the bankruptcy lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.
TESTIMONIALS
Randy Noakes
"I have worked with Nifty for several years under different budget restrictions. They have always maximized my monies and are transparent. Highly recommend to anyone who is considering growing their practice."
Josh Goldstein
"I chose Nifty for my law firms marketing and have had a great experience. They are true experts and do super high quality work. They are trustworthy, responsive, and professional. If you're serious about SEO, look no further."
Chris Larson
"Nifty has been great for my little law firm, things I appreciate in particular are clear reporting, focus on fundamentals, and steadily increasing performance."
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WE GET RESULTS
YOU BE THE JUDGE
IMMIGRATION
AN INCREASE
OF 267% IN
CALL VOLUME
Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.
1,560%
increase in local
organic traffic
450
increase in form
completions
267%
increase in
phone calls
717%
increase in
total leads
PERSONAL INJURY
AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH
This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.
The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.
1,050%
increase in local
organic traffic
1,900%
growth in leads
70
employees,
growing from 11
1,300%
increase in signed
online cases per
month
WORKERS’ COMPENSATION
AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME
When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.
While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.
85%
increase in
lead volume
50%
increase in local
organic traffic
550%
increase in monthly
branded search
volume