Local Services Ads For Criminal Defense Lawyers
Envision the union of SEO and Google Ads giving birth to a revolutionary force – Local Services Ads (LSA) or Google Screened ads. In the cutthroat legal industry, where visibility and lead conversion pose challenges for small solo law firms, a solution emerges. Meet Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” Having actively participated in this program since its introduction in the legal sector, we’ve observed its seismic impact on the legal Search Engine Results Page (SERPs). Before you take the plunge, let’s lay the groundwork on navigating this platform and understanding the basics.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Recognizing that most criminal defense law firms operate within budget constraints, they need strategies that ensure a consistent lead flow without overstretching their financial capabilities. Local Services Ads (LSAs) offer a solution by striking a balance between performance and flexibility. LSAs allow law firms to “dispute” leads that don’t meet specific criteria, with Google refunding qualifying disputes. This ensures the optimization of both lead volume and quality within budgetary constraints. LSAs stand out as Google’s first “performance-based” paid platform, shifting from paying per click to paying per lead. Separated from traditional Google Ads/PPC, LSAs prominently appear at the top of search results, surpassing Google Ads/PPC, organic listings, and map results. Since payment is only required for qualified leads, the cost per lead varies based on competition and bids in your practice area. For personalized estimates, contact us.
The Nifty Approach to Lawyer Local Services Ads
After engaging with thousands of law firm owners, we’ve come across many who bear the scars of poorly executed paid campaigns. If you’re feeling skeptical, rest assured, you’re not alone in your sentiments! The truth is, you might not require the help of an agency at all. If you have an in-house team dedicated to managing this channel, they could potentially handle the lead processing aspect. However, before you decide to go solo, consider the various account intricacies that lie ahead. From the setup challenges involving Google’s stringent requirements to the nuances of lead processing, it’s a complex landscape. We offer a free, helpful sheet to assist you in tracking LSA lead attribution, disputes, and management – simply reach out for access. But keep in mind, effective management can be time-consuming, and not all employees may adeptly follow the protocols, putting a significant risk on each lead valued between $40-200+. It’s crucial to avoid the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty stands resolute in its belief in navigating success in criminal defense law firm marketing with an innovative approach. Fueled by passion, our mission is to propel law firms to unprecedented online success. For us, marketing for law firms transcends the conventional job description – it’s a pulsating way of life. Journeying across the nation, our commitment lies in rejuvenating lawyers to their rightful “lawyer seat.” The crux of our strategy? Cultivating authentic partnerships with law firms that opt for Nifty. Beyond the confines of consultancy, we metamorphose into allies and integral team members, reveling in the accomplishments of the criminal defense lawyers we support. Transparency and honesty, interwoven, define our approach. Reach out confidently today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic