Given the financial constraints faced by most employment law firms, the necessity for diversified strategies ensuring a steady lead flow cannot be overstated. Local Services Ads (LSAs) offer a strategic solution by effectively balancing performance and budget considerations. LSAs empower law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic approach ensures the optimization of both lead volume and quality within budgetary constraints. LSAs mark a significant departure as Google’s first “performance-based” paid platform – transitioning from paying per click to paying per lead. Distinct from traditional Google Ads/PPC, LSAs prominently feature at the top of search results, eclipsing Google Ads/PPC, organic listings, and map results. Payment solely for qualified leads results in a varying cost per lead, influenced by competition and bids in your practice area. For personalized estimates, reach out to us.

Having engaged with numerous law firm owners, we’ve encountered many who carry the scars of poorly executed paid campaigns. If skepticism looms large, rest assured, you’re not treading this path alone! The reality is, you might not need an agency’s intervention. If your in-house team is committed to managing this channel, they could potentially handle the lead processing aspect. However, before you venture into the realm independently, consider the nuanced details of various account considerations. From tackling Google’s setup challenges to grappling with lead processing intricacies, it’s a multifaceted landscape. We offer a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – simply reach out for access. Yet, be mindful, effective management can be time-intensive, and not all employees may adeptly follow the protocols, risking substantial amounts with each lead valued between $40-200+. The key is to sidestep the pitfall of “tripping over a dollar to pick up a dime.”

Nifty is resolutely committed to crafting success in employment lawyer marketing with a practical approach. Driven by experience, our mission unfolds in propelling lawyers to successful online endeavors. For us, marketing is more than a job – it’s an essential aspect of our work. Across the nation, our dedication resonates in empowering lawyers in their professional journey. The essence of our strategy? Building genuine partnerships with lawyers that embrace Nifty. Beyond conventional consultancy, we evolve into allies, integral team members, contributing to the achievements of the employment lawyers we support. Transparency and honesty characterize our approach. Reach out confidently today via call or online message.