Local Services Ads for Employment Lawyers
Picture the synergy of SEO and Google Ads giving rise to a revolutionary offspring – Local Services Ads (LSA) or Google Screened ads. In the highly competitive legal sector, where online visibility and lead conversion present hurdles for small solo law firms, a breakthrough emerges. Enter Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” Having actively participated in this program since its initiation in the legal sphere, we’ve witnessed its seismic impact on the legal Search Engine Results Page (SERPs). Before you take the leap, let’s lay the groundwork for navigating this platform and understanding the basics.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Given the financial constraints faced by most employment law firms, the necessity for diversified strategies ensuring a steady lead flow cannot be overstated. Local Services Ads (LSAs) offer a strategic solution by effectively balancing performance and budget considerations. LSAs empower law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic approach ensures the optimization of both lead volume and quality within budgetary constraints. LSAs mark a significant departure as Google’s first “performance-based” paid platform – transitioning from paying per click to paying per lead. Distinct from traditional Google Ads/PPC, LSAs prominently feature at the top of search results, eclipsing Google Ads/PPC, organic listings, and map results. Payment solely for qualified leads results in a varying cost per lead, influenced by competition and bids in your practice area. For personalized estimates, reach out to us.
The Nifty Approach to Lawyer Local Services Ads
Having engaged with numerous law firm owners, we’ve encountered many who carry the scars of poorly executed paid campaigns. If skepticism looms large, rest assured, you’re not treading this path alone! The reality is, you might not need an agency’s intervention. If your in-house team is committed to managing this channel, they could potentially handle the lead processing aspect. However, before you venture into the realm independently, consider the nuanced details of various account considerations. From tackling Google’s setup challenges to grappling with lead processing intricacies, it’s a multifaceted landscape. We offer a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – simply reach out for access. Yet, be mindful, effective management can be time-intensive, and not all employees may adeptly follow the protocols, risking substantial amounts with each lead valued between $40-200+. The key is to sidestep the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty is resolutely committed to crafting success in employment lawyer marketing with a practical approach. Driven by experience, our mission unfolds in propelling lawyers to successful online endeavors. For us, marketing is more than a job – it’s an essential aspect of our work. Across the nation, our dedication resonates in empowering lawyers in their professional journey. The essence of our strategy? Building genuine partnerships with lawyers that embrace Nifty. Beyond conventional consultancy, we evolve into allies, integral team members, contributing to the achievements of the employment lawyers we support. Transparency and honesty characterize our approach. Reach out confidently today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic