Local Services Ads for Employment Lawyers
MORE VISIBILITY.
MORE SIGNED CASES.
Picture the synergy of SEO and Google Ads giving rise to a revolutionary offspring – Local Services Ads (LSA) or Google Screened ads. In the highly competitive legal sector, where online visibility and lead conversion present hurdles for small solo law firms, a breakthrough emerges. Enter Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” Having actively participated in this program since its initiation in the legal sphere, we’ve witnessed its seismic impact on the legal Search Engine Results Page (SERPs). Before you take the leap, let’s lay the groundwork for navigating this platform and understanding the basics.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Given the financial constraints faced by most employment law firms, the necessity for diversified strategies ensuring a steady lead flow cannot be overstated. Local Services Ads (LSAs) offer a strategic solution by effectively balancing performance and budget considerations. LSAs empower law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic approach ensures the optimization of both lead volume and quality within budgetary constraints. LSAs mark a significant departure as Google’s first “performance-based” paid platform – transitioning from paying per click to paying per lead. Distinct from traditional Google Ads/PPC, LSAs prominently feature at the top of search results, eclipsing Google Ads/PPC, organic listings, and map results. Payment solely for qualified leads results in a varying cost per lead, influenced by competition and bids in your practice area. For personalized estimates, reach out to us.
The Nifty Approach to Lawyer Local Services Ads
Having engaged with numerous law firm owners, we’ve encountered many who carry the scars of poorly executed paid campaigns. If skepticism looms large, rest assured, you’re not treading this path alone! The reality is, you might not need an agency’s intervention. If your in-house team is committed to managing this channel, they could potentially handle the lead processing aspect. However, before you venture into the realm independently, consider the nuanced details of various account considerations. From tackling Google’s setup challenges to grappling with lead processing intricacies, it’s a multifaceted landscape. We offer a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – simply reach out for access. Yet, be mindful, effective management can be time-intensive, and not all employees may adeptly follow the protocols, risking substantial amounts with each lead valued between $40-200+. The key is to sidestep the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty is resolutely committed to crafting success in employment lawyer marketing with a practical approach. Driven by experience, our mission unfolds in propelling lawyers to successful online endeavors. For us, marketing is more than a job – it’s an essential aspect of our work. Across the nation, our dedication resonates in empowering lawyers in their professional journey. The essence of our strategy? Building genuine partnerships with lawyers that embrace Nifty. Beyond conventional consultancy, we evolve into allies, integral team members, contributing to the achievements of the employment lawyers we support. Transparency and honesty characterize our approach. Reach out confidently today via call or online message.
TESTIMONIALS
Randy Noakes
"I have worked with Nifty for several years under different budget restrictions. They have always maximized my monies and are transparent. Highly recommend to anyone who is considering growing their practice."
Josh Goldstein
"I chose Nifty for my law firms marketing and have had a great experience. They are true experts and do super high quality work. They are trustworthy, responsive, and professional. If you're serious about SEO, look no further."
Chris Larson
"Nifty has been great for my little law firm, things I appreciate in particular are clear reporting, focus on fundamentals, and steadily increasing performance."
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WE GET RESULTS
YOU BE THE JUDGE
IMMIGRATION
AN INCREASE
OF 267% IN
CALL VOLUME
Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.
1,560%
increase in local
organic traffic
450
increase in form
completions
267%
increase in
phone calls
717%
increase in
total leads
PERSONAL INJURY
AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH
This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.
The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.
1,050%
increase in local
organic traffic
1,900%
growth in leads
70
employees,
growing from 11
1,300%
increase in signed
online cases per
month
WORKERS’ COMPENSATION
AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME
When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.
While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.
85%
increase in
lead volume
50%
increase in local
organic traffic
550%
increase in monthly
branded search
volume