Local Services Ads For Estate
& Probate Lawyers
MORE VISIBILITY.
MORE SIGNED CASES.
Imagine the union of SEO and Google Ads birthing a revolutionary offspring – Local Services Ads (LSA) or Google Screened ads. In the cutthroat legal industry, where online visibility and lead conversion present challenges for small solo law firms, a solution emerges. Enter Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” Having actively participated in this program since its introduction in the legal sector, we’ve witnessed its seismic impact on the legal Search Engine Results Page (SERPs). Before you take the plunge, let’s lay the groundwork for navigating this platform and understanding the essentials.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Acknowledging the financial constraints faced by most estate and probate law firms, the demand for diversified strategies ensuring a steady lead flow is apparent. Local Services Ads (LSAs) step in as a solution, effectively balancing performance and fiscal responsibility. LSAs empower law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic maneuver ensures the optimization of both lead volume and quality within budgetary constraints. LSAs represent a significant shift as Google’s first “performance-based” paid platform, moving away from paying per click to paying per lead. Displayed independently from traditional Google Ads/PPC, LSAs take a prominent position at the top of search results, overshadowing Google Ads/PPC, organic listings, and map results. Payment solely for qualified leads results in a varying cost per lead, influenced by competition and bids in your practice area. For personalized estimates, connect with us.
The Nifty Approach to Lawyer Local Services Ads
Our dialogues with numerous law firm owners have uncovered the wounds inflicted by poorly executed paid campaigns. If skepticism clouds your judgment, understand that you’re not navigating this journey in solitude! The reality is, you may not need an agency’s support. If your in-house team is committed to managing this channel, they could potentially handle the lead processing aspect. However, before you plunge into the fray independently, unravel the nuanced details of various account considerations. From surmounting Google’s setup challenges to navigating lead processing intricacies, it’s a landscape laden with intricacies. We offer a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – simply reach out for access. Yet, bear in mind, effective management can be time-intensive, and not all employees may adeptly follow the protocols, putting significant amounts at risk with each lead valued between $40-200+. The essence is to avoid the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty believes in navigating estate and probate lawyer marketing with a strategic approach. Fueled by experience, our mission is to propel lawyers to unparalleled online success. Marketing transcends the job description for us – it’s an integral aspect of our work. Nationwide, our commitment is to empower lawyers in their professional journey. The essence of our strategy? Cultivating authentic partnerships with lawyers who align with Nifty. Beyond traditional consultancy, we evolve into allies, integral team members, contributing to the accomplishments of the estate and probate lawyers we support. Transparency and honesty guide our approach. Reach out today via call or online message.
TESTIMONIALS
Randy Noakes
"I have worked with Nifty for several years under different budget restrictions. They have always maximized my monies and are transparent. Highly recommend to anyone who is considering growing their practice."
Josh Goldstein
"I chose Nifty for my law firms marketing and have had a great experience. They are true experts and do super high quality work. They are trustworthy, responsive, and professional. If you're serious about SEO, look no further."
Chris Larson
"Nifty has been great for my little law firm, things I appreciate in particular are clear reporting, focus on fundamentals, and steadily increasing performance."
Let's Do This
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WE GET RESULTS
YOU BE THE JUDGE
IMMIGRATION
AN INCREASE
OF 267% IN
CALL VOLUME
Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.
1,560%
increase in local
organic traffic
450
increase in form
completions
267%
increase in
phone calls
717%
increase in
total leads
PERSONAL INJURY
AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH
This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.
The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.
1,050%
increase in local
organic traffic
1,900%
growth in leads
70
employees,
growing from 11
1,300%
increase in signed
online cases per
month
WORKERS’ COMPENSATION
AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME
When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.
While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.
85%
increase in
lead volume
50%
increase in local
organic traffic
550%
increase in monthly
branded search
volume