Local Services Ads For Estate & Probate Lawyers
Imagine the union of SEO and Google Ads birthing a revolutionary offspring – Local Services Ads (LSA) or Google Screened ads. In the cutthroat legal industry, where online visibility and lead conversion present challenges for small solo law firms, a solution emerges. Enter Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” Having actively participated in this program since its introduction in the legal sector, we’ve witnessed its seismic impact on the legal Search Engine Results Page (SERPs). Before you take the plunge, let’s lay the groundwork for navigating this platform and understanding the essentials.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Acknowledging the financial constraints faced by most estate and probate law firms, the demand for diversified strategies ensuring a steady lead flow is apparent. Local Services Ads (LSAs) step in as a solution, effectively balancing performance and fiscal responsibility. LSAs empower law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic maneuver ensures the optimization of both lead volume and quality within budgetary constraints. LSAs represent a significant shift as Google’s first “performance-based” paid platform, moving away from paying per click to paying per lead. Displayed independently from traditional Google Ads/PPC, LSAs take a prominent position at the top of search results, overshadowing Google Ads/PPC, organic listings, and map results. Payment solely for qualified leads results in a varying cost per lead, influenced by competition and bids in your practice area. For personalized estimates, connect with us.
The Nifty Approach to Lawyer Local Services Ads
Our dialogues with numerous law firm owners have uncovered the wounds inflicted by poorly executed paid campaigns. If skepticism clouds your judgment, understand that you’re not navigating this journey in solitude! The reality is, you may not need an agency’s support. If your in-house team is committed to managing this channel, they could potentially handle the lead processing aspect. However, before you plunge into the fray independently, unravel the nuanced details of various account considerations. From surmounting Google’s setup challenges to navigating lead processing intricacies, it’s a landscape laden with intricacies. We offer a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – simply reach out for access. Yet, bear in mind, effective management can be time-intensive, and not all employees may adeptly follow the protocols, putting significant amounts at risk with each lead valued between $40-200+. The essence is to avoid the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty believes in navigating estate and probate lawyer marketing with a strategic approach. Fueled by experience, our mission is to propel lawyers to unparalleled online success. Marketing transcends the job description for us – it’s an integral aspect of our work. Nationwide, our commitment is to empower lawyers in their professional journey. The essence of our strategy? Cultivating authentic partnerships with lawyers who align with Nifty. Beyond traditional consultancy, we evolve into allies, integral team members, contributing to the accomplishments of the estate and probate lawyers we support. Transparency and honesty guide our approach. Reach out today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic