Local Services Ads For Family Law Attorneys
Envision the fusion of SEO and Google Ads birthing a transformative entity – Local Services Ads (LSA) or Google Screened ads. The legal industry’s intense competition makes it tough for small solo law firms to shine online and convert leads into clients. Enter Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” With our active involvement in this program since its inception in the legal landscape, we’ve witnessed its disruptive influence on the Search Engine Results Page (SERPs). Before you immerse yourself, let’s establish the foundation for navigating this platform and grasping the basics.
How are Local Services Ads Important to Your Legal Marketing Strategy?
Recognizing the financial constraints faced by most divorce law firms, the need for diversified strategies that ensure a steady lead flow is crucial. Local Services Ads (LSAs) emerge as a solution by effectively balancing performance and affordability. LSAs allow law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic approach maximizes lead volume and quality within budget constraints. LSAs mark a significant shift as Google’s inaugural “performance-based” paid platform – you pay per lead, not per click. Displayed separately from traditional Google Ads/PPC, LSAs take a prominent position at the top of search results, outshining Google Ads/PPC, organic listings, and map results. As payment is solely for qualified leads, the cost per lead varies based on competition and bids in your practice area. For personalized estimates, reach out to us.
The Nifty Approach to Lawyer Local Services Ads
Conversations with countless law firm owners have revealed the scars left by poorly executed paid campaigns. If skepticism looms large, know that you’re not sailing those waters alone! The reality is, you might not need an agency’s assistance. If your in-house team is dedicated to managing this channel, they could potentially handle the lead processing side. But before you decide to take the plunge solo, consider the intricate details of various account aspects. From navigating Google’s setup challenges to grappling with lead processing complexities, there’s more to it than meets the eye. We provide a free, helpful sheet to aid you in tracking LSA lead attribution, disputes, and management – just reach out for access. Yet, bear in mind, effective management can be time-intensive, and not all employees may adeptly follow the protocols, exposing a substantial risk with each lead valued between $40-200+. The key is to avoid the pitfall of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty stands resolute in its belief in navigating success in family law attorney marketing with an innovative approach. Driven by passion, our mission is to propel attorneys to unprecedented online success. For us, marketing transcends the conventional job description – it’s a pulsating way of life. Journeying across the nation, our commitment lies in rejuvenating attorneys to their rightful “lawyer seat.” The crux of our strategy? Cultivating authentic partnerships with attorneys that opt for Nifty. Beyond the confines of consultancy, we metamorphose into allies and integral team members, reveling in the accomplishments of the family law attorneys we support. Transparency and honesty, interwoven, define our approach. Reach out confidently today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic