Your practice area and geographic location are unique, and while digital advertising follows certain best practices, we recognize the necessity for a tailored strategy. In overhauling this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we comprehended the market, additional optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. While leads are crucial for your law firm, we emphasize the importance of quality over quantity. By closely collaborating with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, coupled with our commitment to reducing the cost per lead and improving ROI through a multi-faceted approach.

Reach your customers when they’re ready to act by appearing at the top of Google or Bing searches. Display ads only for keywords relevant to your business, and customize them based on user location, device, and more. Utilize remarketing to re-engage website visitors, nudging warm leads to contact you after showing interest. With advanced segmenting, craft ads tailored to each client’s behavior and stop targeting when goals are met. Present image ads to customers on websites relevant to your practice area, offering targeted and trackable internet billboards. We collaborate closely with clients to ensure ad creatives align with desired branding and messaging. Clicked ads should lead to highly relevant web pages catering to customer interests and needs, each tailored to their specific buying process stage.

Nifty’s commitment extends to empowering criminal defense law firm marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling law firms to triumphant online endeavors. For us, marketing for law firms is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating lawyers to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with law firms that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the criminal defense lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.