Your practice area and location are unique, and while digital advertising adheres to certain best practices, we understand the importance of a customized strategy. In revamping this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we gained a firm understanding of the market, further optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. Leads and clients are vital for your law firm, but we emphasize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

Seize the moment your customers are ready to act by ensuring your website tops Google or Bing searches. Display ads only for relevant keywords, customized based on user location, device, and more. Utilize remarketing to re-engage website visitors, converting warm leads into contacts after showing interest. With advanced segmenting, tailor ads to each client’s behavior, ceasing targeting upon goal completion. Present image ads to customers on websites relevant to your practice area – like precise, trackable internet billboards. We closely collaborate with clients to align ad creatives with desired branding and messaging. Clicked ads should lead to highly relevant web pages, catering to customer interests and needs at each stage of their buying process.

Nifty’s commitment extends to empowering employment lawyer marketing with a pragmatic approach. Driven by experience, our mission unfolds in propelling lawyers to successful online endeavors. Marketing is not just a job but an essential component of our work. Across the nation, our dedication is to empower lawyers in their professional journey. The crux of our strategy? Building genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we transform into allies, integral team members, contributing to the triumphs of the employment lawyers we support. Transparency and honesty are our guiding principles. Reach out assuredly today via call or online message.