Pay-Per-Click Ads for Employment Lawyers
Utilize Pay-Per-Click advertising, commonly known as PPC or SEM, to swiftly generate additional leads for your employment law firm. Compete for visibility on the websites your customers use the most. With a solid track record, we’ve partnered with employment lawyers nationwide, executing successful advertising campaigns in their markets with an impressive return on investment. Check out our expertise for yourself.
Focusing on Pay-Per-Click Ads Results that Matter
Your practice area and location are unique, and while digital advertising adheres to certain best practices, we understand the importance of a customized strategy. In revamping this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we gained a firm understanding of the market, further optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. Leads and clients are vital for your law firm, but we emphasize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.
What Does the Pay-Per-Click Ads Strategy Look Like for Employment Lawyers?
Seize the moment your customers are ready to act by ensuring your website tops Google or Bing searches. Display ads only for relevant keywords, customized based on user location, device, and more. Utilize remarketing to re-engage website visitors, converting warm leads into contacts after showing interest. With advanced segmenting, tailor ads to each client’s behavior, ceasing targeting upon goal completion. Present image ads to customers on websites relevant to your practice area – like precise, trackable internet billboards. We closely collaborate with clients to align ad creatives with desired branding and messaging. Clicked ads should lead to highly relevant web pages, catering to customer interests and needs at each stage of their buying process.
Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?
Nifty’s commitment extends to empowering employment lawyer marketing with a pragmatic approach. Driven by experience, our mission unfolds in propelling lawyers to successful online endeavors. Marketing is not just a job but an essential component of our work. Across the nation, our dedication is to empower lawyers in their professional journey. The crux of our strategy? Building genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we transform into allies, integral team members, contributing to the triumphs of the employment lawyers we support. Transparency and honesty are our guiding principles. Reach out assuredly today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic