Digital Marketing For Lawyers

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Pay-Per-Click Ads For Estate & Probate Lawyers

Embrace the power of Pay-Per-Click advertising, commonly known as PPC or SEM, to rapidly generate additional leads for your probate and estate law firm. Compete for visibility on the websites your customers frequent the most. With a proven track record, we’ve assisted probate and estate lawyers nationwide, executing successful advertising campaigns in their markets with an impressive return on investment. Witness our expertise in action.




Focusing on Pay-Per-Click Ads Results that Matter

Your practice area and location are unique, and while digital advertising has some best practices, we understand the importance of a customized strategy. In overhauling this client’s existing account, we applied our proven best practices, communicated closely, and allowed data to accumulate. Once we gained a firm understanding of the market, further optimizations were implemented, resulting in excellent outcomes in lead volume and cost per lead. Leads and clients are vital for your law firm, but we emphasize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?

Capture your customers’ attention when they’re ready to act by ensuring your website takes the lead in Google or Bing searches. Display ads only for relevant keywords, customized based on user location, device, and more. Utilize remarketing to re-engage website visitors, converting warm leads into contacts after displaying interest. With advanced segmenting, tailor ads to each client’s behavior, pausing targeting upon goal completion. Present image ads to customers on websites relevant to your practice area, providing targeted and trackable internet billboards. We closely collaborate with clients to align ad creatives with desired branding and messaging. Clicked ads should lead to highly relevant web pages, catering to customer interests and needs at each stage of their buying process.

Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?​

Nifty reshapes estate and probate lawyer marketing with a practical and results-driven approach. Driven by expertise, our mission is to elevate lawyers to online success. Marketing is not just a job; it’s an essential component of our work. Nationwide, our commitment is to empower lawyers in their professional journey. The crux of our strategy? Building genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we evolve into allies, integral team members, contributing to the triumphs of the estate and probate lawyers we support. Transparency and honesty are our guiding principles. Reach out confidently today via call or online message.

Focusing on Results that Matter

Results from our marketing efforts vary from one market to another, from one practice area to another, and from one law firm to another.
We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas.

Patrick C. Cook, Shareholder

We recommend working with Nifty. They’ve been great for us and I think they could be great for any law firm big or small.

Patrick C. Cook, Shareholder