Skip to Main Content

right way to do marketing for law firms

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

Pay-Per-Click Ads For Estate & Probate Lawyers

Embrace the power of Pay-Per-Click advertising, commonly known as PPC or SEM, to rapidly generate additional leads for your probate and estate law firm. Compete for visibility on the websites your customers frequent the most. With a proven track record, we’ve assisted probate and estate lawyers nationwide, executing successful advertising campaigns in their markets with an impressive return on investment. Witness our expertise in action.

X

Focusing on Pay-Per-Click Ads Results that Matter

Your practice area and location are unique, and while digital advertising has some best practices, we understand the importance of a customized strategy. In overhauling this client’s existing account, we applied our proven best practices, communicated closely, and allowed data to accumulate. Once we gained a firm understanding of the market, further optimizations were implemented, resulting in excellent outcomes in lead volume and cost per lead. Leads and clients are vital for your law firm, but we emphasize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?

Capture your customers’ attention when they’re ready to act by ensuring your website takes the lead in Google or Bing searches. Display ads only for relevant keywords, customized based on user location, device, and more. Utilize remarketing to re-engage website visitors, converting warm leads into contacts after displaying interest. With advanced segmenting, tailor ads to each client’s behavior, pausing targeting upon goal completion. Present image ads to customers on websites relevant to your practice area, providing targeted and trackable internet billboards. We closely collaborate with clients to align ad creatives with desired branding and messaging. Clicked ads should lead to highly relevant web pages, catering to customer interests and needs at each stage of their buying process.

Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?​

Nifty reshapes estate and probate lawyer marketing with a practical and results-driven approach. Driven by expertise, our mission is to elevate lawyers to online success. Marketing is not just a job; it’s an essential component of our work. Nationwide, our commitment is to empower lawyers in their professional journey. The crux of our strategy? Building genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we evolve into allies, integral team members, contributing to the triumphs of the estate and probate lawyers we support. Transparency and honesty are our guiding principles. Reach out confidently today via call or online message.

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

left glowing semi cricle for results visual effect #1

EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

left glowing semi cricle for results visual effect #2

EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

headshot of vegas lawyer Naqvi

Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

left glowing semi cricle for results visual effect #3

EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

Make Law Sexy

WITH BETTER MARKETING FOR YOUR LAW FIRM

a almost transparent color in shape of a circle

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING