Pay-Per-Click Ads For Estate
& Probate Lawyers
MORE VISIBILITY.
MORE SIGNED CASES.
Embrace the power of Pay-Per-Click advertising, commonly known as PPC or SEM, to rapidly generate additional leads for your probate and estate law firm. Compete for visibility on the websites your customers frequent the most. With a proven track record, we’ve assisted probate and estate lawyers nationwide, executing successful advertising campaigns in their markets with an impressive return on investment. Witness our expertise in action.
Focusing on Pay-Per-Click Ads Results that Matter
Your practice area and location are unique, and while digital advertising has some best practices, we understand the importance of a customized strategy. In overhauling this client’s existing account, we applied our proven best practices, communicated closely, and allowed data to accumulate. Once we gained a firm understanding of the market, further optimizations were implemented, resulting in excellent outcomes in lead volume and cost per lead. Leads and clients are vital for your law firm, but we emphasize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.
What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?
Capture your customers’ attention when they’re ready to act by ensuring your website takes the lead in Google or Bing searches. Display ads only for relevant keywords, customized based on user location, device, and more. Utilize remarketing to re-engage website visitors, converting warm leads into contacts after displaying interest. With advanced segmenting, tailor ads to each client’s behavior, pausing targeting upon goal completion. Present image ads to customers on websites relevant to your practice area, providing targeted and trackable internet billboards. We closely collaborate with clients to align ad creatives with desired branding and messaging. Clicked ads should lead to highly relevant web pages, catering to customer interests and needs at each stage of their buying process.
Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?
Nifty reshapes estate and probate lawyer marketing with a practical and results-driven approach. Driven by expertise, our mission is to elevate lawyers to online success. Marketing is not just a job; it’s an essential component of our work. Nationwide, our commitment is to empower lawyers in their professional journey. The crux of our strategy? Building genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we evolve into allies, integral team members, contributing to the triumphs of the estate and probate lawyers we support. Transparency and honesty are our guiding principles. Reach out confidently today via call or online message.
TESTIMONIALS
Randy Noakes
"I have worked with Nifty for several years under different budget restrictions. They have always maximized my monies and are transparent. Highly recommend to anyone who is considering growing their practice."
Josh Goldstein
"I chose Nifty for my law firms marketing and have had a great experience. They are true experts and do super high quality work. They are trustworthy, responsive, and professional. If you're serious about SEO, look no further."
Chris Larson
"Nifty has been great for my little law firm, things I appreciate in particular are clear reporting, focus on fundamentals, and steadily increasing performance."
Let's Do This
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WE GET RESULTS
YOU BE THE JUDGE
IMMIGRATION
AN INCREASE
OF 267% IN
CALL VOLUME
Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.
1,560%
increase in local
organic traffic
450
increase in form
completions
267%
increase in
phone calls
717%
increase in
total leads
PERSONAL INJURY
AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH
This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.
The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.
1,050%
increase in local
organic traffic
1,900%
growth in leads
70
employees,
growing from 11
1,300%
increase in signed
online cases per
month
WORKERS’ COMPENSATION
AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME
When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.
While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.
85%
increase in
lead volume
50%
increase in local
organic traffic
550%
increase in monthly
branded search
volume