SEARCH ENGINE OPTIMIZATION
FOR PERSONAL
INURY LAWYERS
MORE VISIBILITY.
MORE SIGNED CASES.
At Nifty Marketing, our Search Engine Optimization game is all about landing you those top-notch leads and stacking up more cases. Before the cash registers start chiming, we keep our eyes glued to the success metrics that matter most: CTR, Conversions, Traffic, and Rankings. With over a decade of honing our SEO craft, we’ve empowered lawyers to clinch cases in some of the fiercest legal battlegrounds nationwide.
Focusing on SEO Results that Matter
SEO for law firms boils down to one goal: more leads, more cases. At Nifty, we achieve this by elevating your brand awareness, guiding potential clients to your website through strategic searches on Google, Bing, and other search engines. Backlinks, a recognized cornerstone in SEO, are where Nifty shines – our exceptional link building sets us apart from the competition. In the legal realm, attracting more clients is the key, and Nifty, driven by data, advocates for call tracking to pinpoint what truly brings in leads. While results vary, many of our clients witness substantial growth in law firm inquiries. Just as diners rely on Google for restaurant choices, potential clients follow a similar pattern when selecting an attorney. That’s why securing a top spot on Google is paramount. Nifty excels in mastering Google Business Profile, boasting our in-house Google Product Expert to guide you through the digital force.
The Nifty Approach to Lawyer Search Engine Optimization
Before we dive in, we want the lowdown on what’s clicking and what’s not in your current internet marketing efforts. Our detailed audit, encompassing both your strategy and that of your competitors, is the compass for our future moves. Steering clear of mindless marketing automation, we bring data and experience to the table, ensuring your trajectory is spot-on. The “ready, shoot, aim” approach may suit cowboys, but precision is our style. Keyword targeting, backed by adept research, unlocks the door to more traffic, leads, and revenue. With years of honing content strategies for law firms nationwide, we know the dos and don’ts. Our tried-and-true content expansion tactics pave the way for success.
Are You Ready to Take Your Search Engine Optimization to the Next Level?
At Nifty, we firmly believe in the right approach to personal injury law firm marketing. We’re on a mission, fueled by passion, to propel law firms to online success. Marketing for law firms isn’t just a job for us – it’s a way of life. We crisscross the nation, sharing our insights because we’re dedicated to getting lawyers back in their rightful “lawyer seat.” Our strategy? Forge true partnerships with the law firms that choose Nifty. We’re not just consultants; we’re allies, integral team members, thriving on the success of the lawyers we support. Transparent and honest to the core, that’s how we roll. Ready to kickstart your journey? Reach out to us today via call or online message.
TESTIMONIALS
Randy Noakes
"I have worked with Nifty for several years under different budget restrictions. They have always maximized my monies and are transparent. Highly recommend to anyone who is considering growing their practice."
Josh Goldstein
"I chose Nifty for my law firms marketing and have had a great experience. They are true experts and do super high quality work. They are trustworthy, responsive, and professional. If you're serious about SEO, look no further."
Chris Larson
"Nifty has been great for my little law firm, things I appreciate in particular are clear reporting, focus on fundamentals, and steadily increasing performance."
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WE GET RESULTS
YOU BE THE JUDGE
IMMIGRATION
AN INCREASE
OF 267% IN
CALL VOLUME
Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.
1,560%
increase in local
organic traffic
450
increase in form
completions
267%
increase in
phone calls
717%
increase in
total leads
PERSONAL INJURY
AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH
This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.
The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.
1,050%
increase in local
organic traffic
1,900%
growth in leads
70
employees,
growing from 11
1,300%
increase in signed
online cases per
month
WORKERS’ COMPENSATION
AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME
When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.
While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.
85%
increase in
lead volume
50%
increase in local
organic traffic
550%
increase in monthly
branded search
volume