Full disclosure: We think we’re pretty great at what we do. In fact, we believe we’re one of the best. But in keeping with our commitment to realistic promises and real results, we realistically know we’re not the only ones killing it in legal marketing right now. If we had to refer a potential client to someone else (for purely hypothetical reasons, of course), we know exactly who we’d trust to get the job done right.
This list doesn’t feature the loudest, the biggest, or even the most “successful” legal marketing agencies—there are even a few underdogs here. These are agencies we personally stamp with Nifty approval. They’re our friends, enemies, frenemies, colleagues, and competitors. We don’t know the ins and outs of their business models, but we do know they (a) specialize in legal, (b) have a strong track record and industry expertise, and (c) consistently deliver extraordinary results for their clients. Sure, we’ve got our biases, but we also know talent when we see it.
So, if you can’t work with us (your loss), here are the agencies we’d tip our hat to. They know their stuff, even if we hate to admit it.
The Best Legal Marketing Agencies in 2024
Nifty Marketing
Nifty is a full-service legal marketing agency–hi, hello, that’s us. Listen, we know it’s annoying to put ourselves at the top, but we really do live and breathe attorney marketing. We’re built on a solid search marketing foundation, and we do it all–SEO, paid search (we’re all over PPC and LSAs), building beautiful, high-performing websites, and more. We’re honest-to-goodness SEO nerds, and our link-building program is one of the best in the industry (if we do say so). At the core of Nifty is a team of real people who really care. No bloated stats, flashy numbers, or empty promises—Nifty is about real results, real relationships, and keeping it real.
Services
- SEO
- Digital Advertising (PPC and LSAs included)
- Website Design
- Video Production
- Content Marketing
- Reputation/Review Monitoring
- Social Media Content and Optimization
Highlights
- Full-service digital marketing
- Epic, and always free, consultations
- Internal case and data studies
- The Ultimate List to Local Link Building Ideas
- Proprietary link-building program
- NiftyCon, An Annual Legal Marketing Conference
- Generous partnership program
Ratings From Around the Web
- 4.9 star average on Google
Rankings.io
Rankings.io is kind of like us: experienced, capable, and laser-focused on real results – but a lot bigger. They’ve been churning out results for their core services areas since 2013. While they started with personal injury lawyers, their client base now includes nearly all major practice areas. Based in Marion, IL, they’ve got humble Midwestern roots (which we appreciate as fellow rural farm kids), and they stick to what they do best—no full-service fluff, just hardcore SEO expertise with a knack for link building. They’re total Google nerds and take a personal approach to each client. Sounds like us. Real recognize real, right?
Services
- SEO
- Link Building
- Google Ads
- Website Design
Highlights
- Comprehensive 8-chapter SEO guide for lawyers
- PIMCON: the annual Personal Injury Mastermind (PIM) Conference started by Rankings.io founder Chris Dreyer
- PIM Podcast and LawHer Podcast
- Internal data studies
Ratings From Around the Web
- 5.0 star average on Google
- 4.9/5 star average on Facebook
Hennessey Digital
Hennessey Digital is one of the big players in legal marketing, and it’s easy to see why. Founded in California in ‘01 by Jason Hennessey, an SEO OG and accomplished author, HD works with some of the biggest names in the legal industry. Though SEO is their foundational service (a selling point we’re quite fond of ourselves), HD is now a full-service agency with a full-blown creative team. They’re like the Swiss Army knife of branding—no matter how ambitious your goals are, they’ve got the tools (and budget) to make it happen.
Services
- SEO
- Website Development
- Paid Media / Pay-Per-Click Advertising
- Conversion Rate Optimization
- Content Marketing
- Creative Services (including Hennessey Studios)
- Lead Generation
Highlights
- Full-Service marketing
- Internal case and data studies
- Full suite of creative capabilities including podcasting
- Free consultation
Ratings From Around the Web
- 5.0 average on Facebook
- Want to be their first Google review?
AttorneySync
AttorneySync’s approach to legal marketing is no-nonsense and dependable—the Times New Roman of our industry. Like us, AttorneySync is small, agile, and built on a long-standing foundation of SEO and SEM success. Unlike us, AttorneySync was founded in Chicago in 2008 by a lawyer and boasts an insider advantage few other agencies can. They’re obsessed with web analytics (a dream for detail-oriented attorneys), and their approach is refreshingly straightforward—no fluffs or gimmicks, just transparency and results. They keep it simple, like us, because at the end of the day, it’s what works.
Services
- Local SEO
- SEO
- Video Optimization
- Website Design
- LSAs & Google Ads
- Social Media Marketing
Highlights
- Founded by attorney Gyi Tsakalakis
- Lunch Hour Legal Marketing Podcast
- Free consultation
Ratings From Around the Web
- 5.0 star average on Google
LawRank
LawRank is focused on the holy trinity of digital legal marketing: SEO, PPC, and web design. They’re not just dabbling—they’re dominating. Co-founded by a UCLA Law grad and SEO expert, LawRank has cracked the code to Google’s top spots, and their 2024 client rankings prove it. Competitive markets, cutthroat practice areas, and their clients are still on top. While some might see SEO as a game of luck, we see the skill behind LawRank’s results. Gotta give credit where credit’s due.
Services
- SEO
- PPC
- Website Design
Highlights
- Tip the Scales Podcast
- Guides broken down by practice area
- Free consultation
Ratings From Around the Web
- 4.9 star average on Google
- 4/5 star average on Facebook
SMB Team
SMB Team, founded on the East Coast in 2017, has seen some serious growth over the past several years. In 2024, we’ve watched them double down on their own marketing efforts—taking risks, getting creative, and absolutely crushing it on social media. The results speak for themselves, and they’re reporting happy clients. Despite their growth, SMB Team stuck to a model that works and still offers the kind of personal attention we respect (since that’s our whole thing). If we had to send conflicted clients their way, we know they’d handle it.
Services
- Google Local Services Ads
- Law Firm PPC
- Social Media for Lawyers
- Website Design
- Facebook Ads
- Law Firm SEO
- Landing Page & Funnels
Highlights
- Full-service marketing
- Free consultation with proprietary service Elite 360
- Business coaching, sales trainings, video courses, and more resources for lawyers
- Law Firm Growth Acceleration Boot Camp
- Lawyer Mastermind Club
- Attorney Assistant, a virtual assistant program for lawyers
Ratings From Around the Web
- 5.0 star average on Google
Mockingbird
Founded in Seattle in 2013, Mockingbird Marketing has a strong rep in the legal marketing world, and for good reason. They’ve run tons of successful campaigns, and their link-building program is top-tier, rivaling even ours—and that’s saying something. (We still think ours is the top program in the game, though.) They’re a bit of a frenemy to us, but we’ve got to give them credit. One thing we respect: they let clients keep their websites and content if they part ways. If we had to recommend another agency to work with apart from us, we’d just have to include Mockingbird on that list.
Services
- SEO
- Digital Advertising (including PPC)
- Website Design
- Branding
- Dark Social Marketing
Highlights
- Full-service marketing
- Free consultation
- Free NAP report through program Scan My Business
- Free “Escape FindLaw” guidebook
- Collaboration or training with in-house marketing teams
Ratings From Around the Web
- 4.7 star average on Google
- 5/5 star average on Facebook
ConsultWebs
With over 20 years in business, ConsultWebs has been perfecting law firm marketing longer than most agencies have existed. Based in Raleigh, North Carolina, they practically wrote the book on branding for attorneys—literally, there’s a free ebook. They also offer access to a website performance dashboard called LawEval, with real-time monitoring and lead tracking. Whether you’re competing in legal hotspots like New York or Miami or serving a niche market, ConsultWebs delivers for elite firms in hyper-competitive spaces. When you got your start in 1999, you’ve earned the right to call yourselves experts.
Services
- Website Design
- SEO
- Digital Advertising
- Video Marketing
Highlights
- LawEval (proprietary analytics dashboard)
- LAWsome Podcast
- Free consultation and growth blueprint
Ratings From Around the Web
- 4.7 star average on Google
- 96% recommend on Facebook
PaperStreet
PaperStreet is a lawyer-founded legal website design and marketing agency established by attorney Pete Boyd in 2001. PaperStreet started as a mission to clean up the web’s legal landscape, and they’ve been at it ever since. PaperStreet isn’t just about design, either—their web hosting services are top-notch, providing same-day support, free education, and flat-rate project quotes. Their free online marketing library is a testament to their commitment to sharing knowledge and supporting attorneys in any way they can. We think their websites are nearly as sick as ours.
Services
- Website Design (including Hosting and Support)
- SEO
- PPC and Google Ads
- SearchGPT Marketing
- Content Marketing
- Social Media Marketing
Highlights
- Full-service marketing
- Free consultation
- Free digital marketing library
- Exclusivity
- Robust creative services
Ratings From Around the Web
- 4.7 star average on Google
- 96% recommend on Facebook
Juris Digital
Juris Digital, well-established with nearly a decade in business, is a solid pick for firms looking for a hyper-creative full-service marketing agency with broad capabilities. Like us, they built their agency on SEO and PPC fundamentals, and their impact on the industry is undeniable. Their proprietary local marketing service, Launchpad, is tailored for small and/or new firms, demonstrating their commitment to innovation and value–no matter your practice area, market, or biz model, Juris will figure out how to support your firm. They’re a bigger player on the scene, but with results that back up their growth, we think they’re a solid pick.
Services
- SEO
- Local SEO / Maps Marketing
- Legal Content Writing
- Website Design
- Paid Search Marketing (including LSAs)
- Success Story Creation
Highlights
- LaunchPad Small Firm Marketing
- Free consultation
- Free digital marketing guides
- Free digital tools like the SERP Preview Generator, Local Citation Scanner, etc.
- Instant quotes (for select services)
Ratings From Around the Web
- 4.9 star average on Google
And That’s a Wrap!
Did we miss someone who you think should be on this list? Drop us a message at hello@niftymarketing.com. Wondering if engaging an agency is right for you? Here’s our argument for hiring experts.
Hannah Bollman is Nifty’s talented and dynamic Content & Brand Manager. She develops compelling content across blogs, newsletters, social media, and ad campaigns, ensuring alignment with Nifty’s voice and mission. With a background in SEO, content marketing, and stand-up, Hannah brings a unique mix of creativity, strategy, and humor to everything she does. When she’s not shaping Nifty’s brand or growing visibility for legal clients, she’s on a run, on her bike, or enjoying a delicious falafel sammich.