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NiftyCon - Exclusive Legal Marketing Conference: Sept 18-20, 2024 LEARN MORE

right way to do marketing for law firms

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

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The Challenges

Havilah was hurting for leads

Website

The website wasn’t performing. It was outdated and lacking essential conversion elements such as a prominent contact form and clear calls to action.

SEO

While some SEO groundwork had been laid, the site’s critical landing pages struggled to achieve top rankings, and SEO KPIs showed signs of stagnation.

Competition

With competition on the rise, it was imperative to take proactive measures to secure and maintain a leading position before facing any downturn.

Expansion

Growth plans involved creating a second office in a neighboring city and hiring additional attorneys to accommodate the growth.

Branding

Client needed outside help to establish a formidable and recognizable brand throughout Northern Colorado renowned for being the premier choice in criminal defense.

Attorney Havilah Lilly came to Nifty wanting a strategic marketing partner. While she’d tried some SEO in the past, it wasn’t getting her where she needed to be. With more competition popping up she knew she had to get on top of things fast, but she needed outside help to make it happen.

client
quote icon
Not only did Nifty keep it real, they delivered on what they said they could do. I have used them for website design, LSA's, SEO, and general maintenance/marketing.
Havilah Bruno Lilly

The Solutions

A full digital makeover

Website

A fresh new website beautifully designed and custom-coded on WordPress featuring industry-leading page speed and user experience.

SEO

A comprehensive overhaul of her website’s SEO addressing hundreds of issues that were turned after auditing.

Competition

Comfort in knowing she had taken proactive steps to get her site and SEO up to standards, giving her the best chance of success against the competition.

Expansion

An expansion plan detailing the necessary steps and their sequence for a successful launch of a second office in a neighboring competitive market.

Branding

New branding assets and guidelines gave her the tools to start shaping a robust brand presence in her local market and future areas of impact.

The Redesign

Dec 2021

Mar 2022

We aimed to create Attorney Lilly’s new website with a strong focus on user experience, ensuring seamless navigation for visitors. But we didn’t stop there. We coded her design on our Nifty custom theme which doesn’t rely on page builders (e.g. Elementor, Salient, Divi Builder, etc). The reason this is significant is because page builders add an unnecessary and bulky layer of code that slows down a site, and when it comes to Google Bot and the end user, page speed matters a lot. Page builders are used extensively on legal websites, but not this one.

What was the result? A visually appealing website that maintained lightning-fast load times, and struck the perfect balance for next-level web experiences.

Page Speed Insights – Old Site

Page Speed Insights – New Site

Mar 2024

The SEO Overhaul

During the initial two months of our SEO efforts, our primary focus was on improving various aspects of her website’s performance. This included addressing her onsite issues from the audit, ensuring consistent and accurate local NAP signals, optimizing her Google Business Profile, and strengthening her domain authority.

One of the tools we use in our auditing arsenal is Ahrefs. Our initial audit of her site showed a lot of SEO technical errors and an overall health score of 50/100. After addressing the issues, the health score improved to 99/100.

Havilah’s other issue was related to her content quality. When she came to us, her landing pages were too thin to rank well so we began writing high-quality content tailored to her target audience to help satisfy Google’s Helpful Content Criteria. After carefully formatting, optimizing, and publishing this content on the staging site, where her new website design was being developed, we went over our comprehensive onsite optimization checklist to ensure every aspect of the new site was buttoned up tight.

We launched her new site in March 2022, and with her onsite and offsite signals improved, we knew the website launch would mark a significant milestone in her journey towards achieving greater success in her online presence.

Six Months In: What’s The Verdict?

Improved organic rankings over first six months

Improved clicks and impressions from Google Search over first six months

Call volume over first 12 months (call tracking initiated 3 months in)

Bruno Lilly call volume 12 months

The Results

204% Increase in calls over a 2-year period

322%

increase in local organic traffic

87%

increase in form completions

204%

increase in phone calls

When we look at Havilah’s performance from her initial full quarter with Nifty in Q1 of 2022 compared to the most recent quarter, Q1 of 2024, the transformation is obvious. We’ve achieved solid results, with her local organic traffic tripling and her leads doubling, all while operating within a modest monthly SEO budget. Havilah’s journey from a solo practitioner with an outdated website and limited online presence to a thriving multi-partner firm has positioned her as a prominent force not only in Greeley and Fort Collins but also in surrounding areas.

Today, Havilah has two offices – her HQ in Greeley and a second office in Fort Collins with plans to expand further.

client
quote icon
I highly appreciate the business relationship we have built and recommend them to anyone looking for an honest marketing firm.
Havilah Louise Bruno Lilly
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PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING