Creating Geo-Specific Practice Area Pages for Your Law Firm
We’ve built a powerful solution called Rapid Reach by Nifty Marketing. Using AI-driven technology and proven SEO practices, Rapid Reach streamlines the process of building geo-targeted pages, saving you time and resources. This allows your website to grow quickly and reach more markets on Google Search, giving you a competitive edge, even against the largest law firms.
GEO PAGES
The Importance of Geo-Targeted Pages
As Google prioritizes locally relevant search results, it’s essential for law firms to have targeted geo pages for each market they serve. Proximity to the location of the searcher, at the time the search is conducted, plays a huge role in determining what results are shown. If someone is looking for services offered by a local business (looking at you lawyers), Google will try to show them the best and most relevant results nearest to their location. To qualify, you need local specific landing pages – pages that are geo-targeted and keyword optimized on the market level. Without these pages, potential clients searching from those markets for your legal services likely won’t find you. If you have multiple office locations or even have several geographical areas that you’d like to target, Rapid Reach by Nifty is the solution you need.
RAPID REACH
Introducing Rapid Reach by Nifty
Over the course of more than a decade working with attorneys, we know how time-consuming and resource-intensive it can be to implement an extensive content expansion initiative. To solve this challenge, we developed a system called Rapid Reach by Nifty – an innovative solution that leverages AI and SEO best practices to simplify and speed up the process of creating geo-targeted pages. We are capable of creating pages at scale that are optimized for search engines and tailored to each location, drastically cutting down the time it would take to create them manually. With Rapid Reach, your law firm can rapidly scale its online presence and rank for multiple locations, ensuring you gain visibility in every market you serve. It’s a game-changer for firms looking to expand quickly into more markets, and accelerate their SEO results. What results? We’re glad you asked.
CASE STUDY
Results
Summary
During Q1 2024, we published 375 new landing pages across 8 client websites using our Rapid Reach program, which combines AI technology with SEO best practices to produce web pages at scale. In Q2, we measured the impact these new pages would have on the clients’ SEO campaigns. Here’s what we found.
- 42% increase in average ranking of the new pages
- 272% increase in overall organic keyword visibility
- 714% increase in average organic traffic to new pages
- 53% increase in total leads
Accelerate Your SEO Results with Rapid Reach by Nifty
Whether you are a small solo practitioner or multi-partner firm serving clients regionally, your firm will benefit by expanding your digital footprint into more markets using our tech driven solutions. By expanding your website’s reach into each of your markets, you increase your chances of appearing in local search results, capturing more leads, and boosting conversions.
Rapid Reach by Nifty gives you the technological edge to dominate in ancillary markets where potential clients are ready to work with you, without requiring massive time or budget commitments. With Rapid Reach, your firm can achieve a widespread presence and increase visibility across the areas that matter most, all while maintaining a high standard of quality and relevance.