Dollar signs are the ultimate measurement of SEO success. Our SEO work is focused on getting you more leads and more cases. Before the cash starts flowing in, the key success indicators we watch closely are CTR: Conversions, Traffic and then Rankings. At Nifty Marketing, we have been doing great SEO for lawyers since before your mom joined Facebook.

We’re Kind of a Big Deal, People Know Us

We Believe in Being AWESOME

From strategy to results, our work and the effort behind it is nothing short of amazing.

We believe in being transparent because , “Secret secrets are no fun, secret secrets hurt someone.”

– Elizabeth, from the Office

We always do what we say we are going to do. No need to ever guess what’s going to happen.

We keep in touch. We make ourselves available to chat with our clients because you are important to us.

We always want to be pushing the envelope and trying new things. It’s important to us to be early adopters.

We love what we do and it shows. You deserve to communicate with someone who isn’t a total buzzkill.

We do our best to see things from your point of view and walk in your shoes. This makes us more understanding, compassionate and just better to work with in general.


Results from our SEO work varies from one market to another, from one practice area to another, and from one law firm to another. We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas. Check out some of the results we’ve been able to get for other law firms:

Organic Traffic

Once again, the main objective of SEO for law firms is to get you more leads and more cases. One of the ways we accomplish that is by getting more people familiar with your brand. Bringing them to your website via searches in Google, Bing and other search engines can be an important part of getting you more cases and making you more money.

Backlink Growth

Not sure what you’re looking at? This is an image from one of our SEO tools. The tool crawls the internet and finds sites linking to your site. Then represents it visually with these lines and dots. According to studies done by Moz and other reputable SEO publications, links are an important part of showing up in searches. Therefore, the more links (little dots in this diagram) the better. Great link building is something that sets Nifty’s SEO for law firms, apart from other internet marketing companies.

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Leads / Conversions / Cases

In most practice areas, getting more clients is the name of the game. Nifty is all about data. We recommend implementing call tracking for every client. This helps us know what’s really working and really bringing in more leads. Results will vary depending on practice area and competitiveness of your market, however, many of our clients see impressive growth in the amount of inquiries their law firm receives.

Calls from Local Searchers

When people select a restaurant, they will often head to Google, do a quick search, look at some photos, read some reviews and make their selection. When it comes to selecting an attorney, the process follows a pretty similar pattern. That’s why it’s so important to have your law firm listed in the top spots. Mastering Google My Business is a huge part of ranking well in local searches. Lucky for you, Nifty is like the Yoda of Google My Business. Come and become one with the force.

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+421% growth in calls in ~1.5 years

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Ready to see what we can do for you?

Contact Us

Legal SEO Tactics

Site Audits &
Competitor Analysis

Before we really get started, we want to know what part of your current internet marketing efforts are working and what parts are not. To accomplish this, we do an in-depth audit to help us formulate our strategy moving forward. We also audit your competitors as well. What you need to be successful in your market is an approach that avoids the common pitfall of mindless marketing automation and brings data and experience to the table. This will ensure your trajectory is set correctly and get you where you want to be.

Keyword Research

The “ready, shoot, aim” approach is a great way to waste a lot of time and money. You can shoot from the hip if you want, Cowboy, but that’s just not really our style. There’s an art to finding the right keywords to target for your law firm’s SEO strategy. Keyword research done well can help you bring in more traffic, more leads, and more money.

Content Strategy

Great auditing and keyword research leads great content strategy. We’ve been developing successful content strategies for law firms all across the United States and Canada for years. Every market is different but this experience has helped us know what works and what doesn’t. Our content expansion tactics are tried, tested and proven.

On-Page Optimization

Chances are, if you’re vaguely familiar with search engine marketing, this is the part that you’ve heard of. Proper on-page optimization is important. We know the best practices preached by other SEO agencies, but more importantly, we’ve done in-depth research and know what Google really wants to see when it comes to optimized landing pages for lawyers. We also contribute to the largest SEO ranking factors studiesin the world.

Local Search

If you practice law in California, it doesn’t do you a lot of good to get in front of all ten people in Ogallala, Nebraska. Our top priority is getting you in front of the the right audience. Many law firms receive calls from visitors who never even visit their website. Mastery of Google My Business is becoming more and more important. Lucky for you, we’re GMB pro’s.

Link Building

Sometimes having the best content on the block isn’t going to cut it by itself. When it comes to performing in search results, a site’s content is often only the visible tip of the iceberg. Making great content is certainly a first step. But building authoritative links is what takes your law firm #nextlevel.


Don’t take our word for it, hear what our clients have to say about our SEO abilities:

“I could not be happier. Nifty has been a transparent, honest and a proven winner. Frankly, I have vetted 20 or more vaporware companies---even the biggest names--and none do what Nifty has done--delivered what they said they would----where is the 6th star, they would get that too. Ultra responsive, personal service, well, you get the picture.”

Stevin GrothGroth & Associates

“Great team to work with and they get results. I have and will continue to recommend Nifty to others.”

Robert Bellin HBO Law Firm

“I highly recommend the folks at Nifty Marketing. Having been through many different "SEO firms over the last decade, it is refreshing to deal with a group that is both responsive and does what they say they're going to do. Additionally, they lay out an action plan that spells out the work that they accomplish each month...I unqualifiedly recommend their services to anyone that wants quality SEO work.”

Greg BaumgartnerBaumgartner Law Firm


Questions? We have answers.

What kind of link building do you do?

Nifty uses a variety of link building tactics. These include but are not limited to scholarship outreach, internship outreach, sponsorship link building, local directories, legal directories, etc. Variety is the spice of life and we like things very spicy.

“I’ve got $500, can you SEO Me?”

Consider yourself SEO’d. Okay…maybe. It just depends on your market what kind of a budget you’re going to need for you to see the results that you’re wanting to. Nifty is all about doing our homework and then giving it to you straight. In some markets, and for some practice areas, small budgets aren’t going to cut it but some might, let’s chat. Just know, Nifty is not in business to take your money if we don’t think we’re going to be able to produce good results for you.

Will I know what you’re doing for me?

Nifty’s reporting is what often sets us apart from other legal marketing companies. Others will say you pay me “x” and then they just show some vague deliverables. You have no idea how it works or what they are even doing for you and if you ask for clarification these types of companies stall or try to talk over your head. Our monthly reports consist of ROI focused results (calls, form fills, and live chat) and also access to specific SEO deliverables.. Work associated with our hours of labor. No guessing, no secret sauce, just awesome.

How long will it take to see results?

It’s hard to say. It depends on so many variables including the competitiveness of your market, practice area, etc. The most important result is getting leads that turn into cases. This could take a considerable amount of time. There are a lot of indicators that things could be heading in the right direction. Those indicators are visitors from organic traffic, searches bringing up your Google My Business listing, improved rankings, increased site authority, etc. The general rule of thumb: if you already have rankings and want to improve your rankings = ~6 months. If you need a lot of expansion and missing solid backlinks to help your most valuable pages rank better = ~12 months. Bottomline: most clients start to see positive benefits within 3 months but our goal is to drive your cost per lead and cost per acquisition down considerably over time. Our clients often tell us that SEO is their least costly marketing channel by a long shot but results like that don’t happen overnight.

Can you get my site in spot #1?

Probably. But successful SEO isn’t just about getting your site into spot x, y or z – it isn’t even about getting “more traffic”. What it’s really about is you making you more money and that means your caseload has to increase to justify a marketing expense. Ranking software today is often riddled with nuance and isn’t a great way to gauge success by on a standalone basis. We often combine rankings with other important key performance indicators (KPIs) like local traffic, overall traffic, leads (phone calls, forms, live chat) and how these important KPIs are increasing from a month-over-month / quarter-over-quarter / and year-over-year perspective. This will absolutely help you make better choices with where and how you spend your marketing dollars. Otherwise, good luck with the “gut feeling” of how things are working. When it comes to making growing your practice, objective evidence (ROI) always trumps subjective evidence. Leave the guessing game out and we’ll prove on a monthly basis how the work planned and work executed by our team is helping grow leads and cases to your law firm.

Some people say, “SEO is Dead” what do you have to say about that?

We just really hope anyone who thinks and believes that is running a law firm in the same market as we are. Because while they are attending SEO’s funeral, we’ll be using tried and true tactics that are very much alive, well and working splendidly.

Ready for more?

Ready for law firm SEO that’s AWESOME? Contact Nifty today.