Probably. But successful SEO isn’t just about getting your site into spot x, y or z – it isn’t even about getting “more traffic”. What it’s really about is you making you more money and that means your caseload has to increase to justify a marketing expense. Ranking software today is often riddled with nuance and isn’t a great way to gauge success by on a standalone basis. We often combine rankings with other important key performance indicators (KPIs) like local traffic, overall traffic, leads (phone calls, forms, live chat) and how these important KPIs are increasing from a month-over-month / quarter-over-quarter / and year-over-year perspective. This will absolutely help you make better choices with where and how you spend your marketing dollars. Otherwise, good luck with the “gut feeling” of how things are working. When it comes to making growing your practice, objective evidence (ROI) always trumps subjective evidence. Leave the guessing game out and we’ll prove on a monthly basis how the work planned and work executed by our team is helping grow leads and cases to your law firm.