Your practice area and location are unique, and while there are digital advertising best practices, we understand the need for a customized strategy. In revamping this client’s existing account, we applied our proven best practices, communicated closely, and allowed data to accumulate. Once we gained a firm understanding of the market, additional optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. Leads and clients are essential for your law firm, but we prioritize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

Seize the moment when your customers are ready to act by ensuring your website appears at the top of Google or Bing searches. Show ads only for keywords relevant to your business, customized based on user location, device, and more. Use remarketing to reconnect with website visitors, encouraging warm leads to contact you after expressing interest. With advanced segmenting, create ads tailored to each client’s behavior, ceasing targeting when goals are achieved. Display image ads to customers on websites pertinent to your practice area, offering targeted and traceable internet billboards. We collaborate closely with clients to align ad creatives with desired branding and messaging. Clicked ads should lead to highly relevant web pages tailored to customer interests and needs, specific to their buying process stage.

Nifty’s commitment extends to empowering family law attorney marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling attorneys to triumphant online endeavors. For us, marketing is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating attorneys to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with attorneys that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the family law attorneys we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.