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right way to do marketing for law firms

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

Pay-Per-Click Ads For Family Law Attorneys

Leverage the effectiveness of Pay-Per-Click advertising, commonly known as PPC or SEM, to quickly generate additional leads for your family law law firm. Compete for visibility on the websites your customers use the most. With a proven track record, we’ve assisted family law attorneys nationwide, creating successful advertising campaigns in their markets with a robust return on investment. See for yourself – we’re pretty exceptional at what we do.

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Focusing on Pay-Per-Click Ads Results that Matter

Your practice area and location are unique, and while there are digital advertising best practices, we understand the need for a customized strategy. In revamping this client’s existing account, we applied our proven best practices, communicated closely, and allowed data to accumulate. Once we gained a firm understanding of the market, additional optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. Leads and clients are essential for your law firm, but we prioritize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?

Seize the moment when your customers are ready to act by ensuring your website appears at the top of Google or Bing searches. Show ads only for keywords relevant to your business, customized based on user location, device, and more. Use remarketing to reconnect with website visitors, encouraging warm leads to contact you after expressing interest. With advanced segmenting, create ads tailored to each client’s behavior, ceasing targeting when goals are achieved. Display image ads to customers on websites pertinent to your practice area, offering targeted and traceable internet billboards. We collaborate closely with clients to align ad creatives with desired branding and messaging. Clicked ads should lead to highly relevant web pages tailored to customer interests and needs, specific to their buying process stage.

Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?​

Nifty’s commitment extends to empowering family law attorney marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling attorneys to triumphant online endeavors. For us, marketing is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating attorneys to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with attorneys that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the family law attorneys we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

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EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

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EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

headshot of vegas lawyer Naqvi

Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

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EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

Make Law Sexy

WITH BETTER MARKETING FOR YOUR LAW FIRM

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PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING