Skip to Main Content

right way to do marketing for law firms

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

Pay-Per-Click Ads for Immigration Lawyers

Take advantage of Pay-Per-Click advertising, also referred to as PPC or SEM, to rapidly generate additional leads for your immigration law firm. Compete for visibility on the websites your customers frequent the most. With a proven track record, we’ve collaborated with immigration lawyers nationwide, crafting successful advertising campaigns in their markets with a substantial return on investment. Our expertise is on display – see for yourself.

X

Focusing on Pay-Per-Click Ads Results that Matter

Your practice area and geographic location are unique, and although digital advertising has some best practices, we recognize the need for a tailored strategy. In overhauling this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we had a solid understanding of the market, further optimizations were implemented, resulting in excellent outcomes in lead volume and cost per lead. While leads are crucial for your law firm, we prioritize quality over quantity. By collaborating closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

What Does the Pay-Per-Click Ads Strategy Look Like for Immigration Lawyers?

Connect with your customers precisely when they’re ready to act, ensuring your website takes the lead in Google or Bing searches. Display ads only for keywords relevant to your business, with customization based on user location, device, and more. Utilize remarketing to engage website visitors, encouraging warm leads to contact you after displaying interest. With advanced segmenting, tailor ads to each client’s behavior, pausing targeting when goals are met. Showcase image ads to customers on pertinent websites in your practice area, providing targeted and measurable internet billboards. We collaborate closely with clients to ensure ad creatives align with desired branding and messaging. Clicked ads should direct to highly relevant web pages, catering to customer interests and needs, aligned with their specific buying process stage.

Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?​

Nifty’s commitment extends to empowering immigration lawyer marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling lawyers to triumphant online endeavors. For us, marketing is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating lawyers to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the immigration lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

left glowing semi cricle for results visual effect #1

EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

left glowing semi cricle for results visual effect #2

EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

headshot of vegas lawyer Naqvi

Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

left glowing semi cricle for results visual effect #3

EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

Make Law Sexy

WITH BETTER MARKETING FOR YOUR LAW FIRM

a almost transparent color in shape of a circle

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING