Digital Marketing For Lawyers
Done RightLet's Talk
Pay-Per-Click Ads for Immigration Lawyers
Take advantage of Pay-Per-Click advertising, also referred to as PPC or SEM, to rapidly generate additional leads for your immigration law firm. Compete for visibility on the websites your customers frequent the most. With a proven track record, we’ve collaborated with immigration lawyers nationwide, crafting successful advertising campaigns in their markets with a substantial return on investment. Our expertise is on display – see for yourself.
Focusing on Pay-Per-Click Ads Results that Matter
Your practice area and geographic location are unique, and although digital advertising has some best practices, we recognize the need for a tailored strategy. In overhauling this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we had a solid understanding of the market, further optimizations were implemented, resulting in excellent outcomes in lead volume and cost per lead. While leads are crucial for your law firm, we prioritize quality over quantity. By collaborating closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.
What Does the Pay-Per-Click Ads Strategy Look Like for Immigration Lawyers?
Connect with your customers precisely when they’re ready to act, ensuring your website takes the lead in Google or Bing searches. Display ads only for keywords relevant to your business, with customization based on user location, device, and more. Utilize remarketing to engage website visitors, encouraging warm leads to contact you after displaying interest. With advanced segmenting, tailor ads to each client’s behavior, pausing targeting when goals are met. Showcase image ads to customers on pertinent websites in your practice area, providing targeted and measurable internet billboards. We collaborate closely with clients to ensure ad creatives align with desired branding and messaging. Clicked ads should direct to highly relevant web pages, catering to customer interests and needs, aligned with their specific buying process stage.
Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?
Nifty’s commitment extends to empowering immigration lawyer marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling lawyers to triumphant online endeavors. For us, marketing is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating lawyers to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the immigration lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.
Focusing on Results that Matter
Results from our marketing efforts vary from one market to another, from one practice area to another, and from one law firm to another.
We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas.
We recommend working with Nifty. They’ve been great for us and I think they could be great for any law firm big or small.Patrick C. Cook, Shareholder