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Pay-Per-Click Ads for Immigration Lawyers

MORE VISIBILITY.
MORE SIGNED CASES.

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

DIGITAL ADVERTISING

GENERATIVE ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

REVIEW GATHERING

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

SEARCH ENGINE OPTIMIZATION

WEBSITE DESIGN

DIGITAL ADVERTISING

GENERATIVE ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

REVIEW GATHERING

X

Take advantage of Pay-Per-Click advertising, also referred to as PPC or SEM, to rapidly generate additional leads for your immigration law firm. Compete for visibility on the websites your customers frequent the most. With a proven track record, we’ve collaborated with immigration lawyers nationwide, crafting successful advertising campaigns in their markets with a substantial return on investment. Our expertise is on display – see for yourself.

Focusing on Pay-Per-Click Ads Results that Matter

Your practice area and geographic location are unique, and although digital advertising has some best practices, we recognize the need for a tailored strategy. In overhauling this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we had a solid understanding of the market, further optimizations were implemented, resulting in excellent outcomes in lead volume and cost per lead. While leads are crucial for your law firm, we prioritize quality over quantity. By collaborating closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

What Does the Pay-Per-Click Ads Strategy Look Like for Immigration Lawyers?

Connect with your customers precisely when they’re ready to act, ensuring your website takes the lead in Google or Bing searches. Display ads only for keywords relevant to your business, with customization based on user location, device, and more. Utilize remarketing to engage website visitors, encouraging warm leads to contact you after displaying interest. With advanced segmenting, tailor ads to each client’s behavior, pausing targeting when goals are met. Showcase image ads to customers on pertinent websites in your practice area, providing targeted and measurable internet billboards. We collaborate closely with clients to ensure ad creatives align with desired branding and messaging. Clicked ads should direct to highly relevant web pages, catering to customer interests and needs, aligned with their specific buying process stage.

Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?​

Nifty’s commitment extends to empowering immigration lawyer marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling lawyers to triumphant online endeavors. For us, marketing is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating lawyers to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the immigration lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.

WE GET RESULTS

YOU BE THE JUDGE

IMMIGRATION

AN INCREASE
OF 267% IN
CALL VOLUME

Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.

1,560%

increase in local
organic traffic

450

increase in form
completions

267%

increase in
phone calls

717%

increase in
total leads

PERSONAL INJURY

AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH

This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.

The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.

1,050%

increase in local
organic traffic

1,900%

growth in leads

70

employees,
growing from 11

1,300%

increase in signed
online cases per
month

WORKERS’ COMPENSATION

AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME

When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.

While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.

85%

increase in
lead volume

50%

increase in local
organic traffic

550%

increase in monthly
branded search
volume

google partner logo
avvo logo
Bing partner logo
MOZ logo
Forbes logo

Ready for more visibility and more signed cases?

LET’S DO THIS

FILL OUT THE FORM BELOW TO GET STARTED