Your practice area and geographic location are unique, and although digital advertising has some best practices, we recognize the need for a tailored strategy. In overhauling this client’s existing account, we applied our proven best practices, maintained close communication, and allowed data to accumulate. Once we had a solid understanding of the market, further optimizations were implemented, resulting in excellent outcomes in lead volume and cost per lead. While leads are crucial for your law firm, we prioritize quality over quantity. By collaborating closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our primary tracking focuses on phone calls, contact form fills, and chat submissions, and we actively work to reduce the cost per lead and improve ROI through a comprehensive approach.

Connect with your customers precisely when they’re ready to act, ensuring your website takes the lead in Google or Bing searches. Display ads only for keywords relevant to your business, with customization based on user location, device, and more. Utilize remarketing to engage website visitors, encouraging warm leads to contact you after displaying interest. With advanced segmenting, tailor ads to each client’s behavior, pausing targeting when goals are met. Showcase image ads to customers on pertinent websites in your practice area, providing targeted and measurable internet billboards. We collaborate closely with clients to ensure ad creatives align with desired branding and messaging. Clicked ads should direct to highly relevant web pages, catering to customer interests and needs, aligned with their specific buying process stage.

Nifty’s commitment extends to empowering immigration lawyer marketing through a distinctive approach. Ignited by passion, our mission unfolds in propelling lawyers to triumphant online endeavors. For us, marketing is not just a job; it’s a dynamic way of life. Venturing across the nation, our dedication echoes in reinstating lawyers to their rightful “lawyer seat.” The essence of our strategy? Cultivating genuine partnerships with lawyers that align with Nifty. Beyond conventional consultancy, we transform into allies and integral team members, reveling in the triumphs of the immigration lawyers we support. Transparency and honesty, ingrained, are the guiding principles of our approach. Reach out assuredly today via call or online message.