Digital Marketing For Lawyers

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Pay-Per-Click Ads for Personal Injury Lawyers

Employing Pay-Per-Click advertising, often referred to as PPC or SEM, can swiftly boost leads for your personal injury law firm, allowing you to compete for visibility on the websites your customers frequent the most. Our track record speaks for itself – we’ve collaborated with personal injury lawyers nationwide, crafting successful advertising campaigns in their markets with impressive ROI. Check out our prowess for yourself.




Focusing on Pay-Per-Click Ads Results that Matter

Your practice area and location are unique, and while digital advertising has some best practices, we understand the need for a customized strategy. With this client, we revamped their existing account using our proven best practices, closely collaborated with them, and analyzed data. Once we grasped the market, further optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. We know leads and clients are vital for your law firm, but we prioritize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our tracking primarily focuses on phone calls, contact form fills, and chat submissions, and we strive to reduce the cost per lead for improved ROI.

What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?

Capture your customers’ attention precisely when they’re ready to act. Ensure your website takes the top spot in Google or Bing searches, displaying ads only for keywords relevant to your business. Customize ads based on user location, device, and more. After visitors leave your site, retarget them with ads, a powerful way for law firms to convert warm leads into actual contacts. With advanced segmenting, tailor ads to each client’s behavior and halt targeting once goals are met. Deliver image ads to customers on relevant websites in your practice area – like internet billboards, but more precise. We collaborate closely with clients to align ad creatives with desired branding and messaging. When customers click an ad, provide a highly relevant webpage catering to their interests and needs, especially tailored for each stage of their buying process.

Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?​

Nifty’s stance is clear – there’s a right way to tackle marketing for personal injury lawyers, and we’re on it. Our passion for catapulting law firms to online victory is unmatched. Marketing for law firms isn’t a job; it’s a calling we live and breathe, taking us from coast to coast to spread the word. Our ultimate goal? Reclaiming the “lawyer seat” for lawyers. How? By being more than a service provider – a true partner and friend to the law firms we welcome into the Nifty family. We’re not just on the sidelines; we’re integral team members, thriving on the success of the personal injury lawyers we champion. Transparency and honesty are our superpowers. Ready to make the move? Reach out to us today with a call or an online message.

Focusing on Results that Matter

Results from our marketing efforts vary from one market to another, from one practice area to another, and from one law firm to another.
We’ve done amazing things for lawyers all across the United States and Canada in all types of practice areas.

Patrick C. Cook, Shareholder

We recommend working with Nifty. They’ve been great for us and I think they could be great for any law firm big or small.

Patrick C. Cook, Shareholder