Pay-Per-Click Ads for Personal Injury Lawyers
MORE VISIBILITY.
MORE SIGNED CASES.
Employing Pay-Per-Click advertising, often referred to as PPC or SEM, can swiftly boost leads for your personal injury law firm, allowing you to compete for visibility on the websites your customers frequent the most. Our track record speaks for itself – we’ve collaborated with personal injury lawyers nationwide, crafting successful advertising campaigns in their markets with impressive ROI. Check out our prowess for yourself.
Focusing on Pay-Per-Click Ads Results that Matter
Your practice area and location are unique, and while digital advertising has some best practices, we understand the need for a customized strategy. With this client, we revamped their existing account using our proven best practices, closely collaborated with them, and analyzed data. Once we grasped the market, further optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. We know leads and clients are vital for your law firm, but we prioritize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our tracking primarily focuses on phone calls, contact form fills, and chat submissions, and we strive to reduce the cost per lead for improved ROI.
What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?
Capture your customers’ attention precisely when they’re ready to act. Ensure your website takes the top spot in Google or Bing searches, displaying ads only for keywords relevant to your business. Customize ads based on user location, device, and more. After visitors leave your site, retarget them with ads, a powerful way for law firms to convert warm leads into actual contacts. With advanced segmenting, tailor ads to each client’s behavior and halt targeting once goals are met. Deliver image ads to customers on relevant websites in your practice area – like internet billboards, but more precise. We collaborate closely with clients to align ad creatives with desired branding and messaging. When customers click an ad, provide a highly relevant webpage catering to their interests and needs, especially tailored for each stage of their buying process.
Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?
Nifty’s stance is clear – there’s a right way to tackle marketing for personal injury lawyers, and we’re on it. Our passion for catapulting law firms to online victory is unmatched. Marketing for law firms isn’t a job; it’s a calling we live and breathe, taking us from coast to coast to spread the word. Our ultimate goal? Reclaiming the “lawyer seat” for lawyers. How? By being more than a service provider – a true partner and friend to the law firms we welcome into the Nifty family. We’re not just on the sidelines; we’re integral team members, thriving on the success of the personal injury lawyers we champion. Transparency and honesty are our superpowers. Ready to make the move? Reach out to us today with a call or an online message.
TESTIMONIALS
Randy Noakes
"I have worked with Nifty for several years under different budget restrictions. They have always maximized my monies and are transparent. Highly recommend to anyone who is considering growing their practice."
Josh Goldstein
"I chose Nifty for my law firms marketing and have had a great experience. They are true experts and do super high quality work. They are trustworthy, responsive, and professional. If you're serious about SEO, look no further."
Chris Larson
"Nifty has been great for my little law firm, things I appreciate in particular are clear reporting, focus on fundamentals, and steadily increasing performance."
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WE GET RESULTS
YOU BE THE JUDGE
IMMIGRATION
AN INCREASE
OF 267% IN
CALL VOLUME
Through a strategic combination of website improvements, local SEO, and digital marketing, this law firm significantly increased its online visibility and generated substantially more leads from prospective clients.
1,560%
increase in local
organic traffic
450
increase in form
completions
267%
increase in
phone calls
717%
increase in
total leads
PERSONAL INJURY
AN INCREASE OF
1300% IN SIGNED
ONLINE CASES
PER MONTH
This law firm has more leads than ever and an ever-expanding team to take on the increased workload. In fact, the team grew from 11 people to more than 70.
The results of this campaign are the outcome of both Nifty Marketing and the law firm being willing to push the envelope, try new things, and take calculated risks.
1,050%
increase in local
organic traffic
1,900%
growth in leads
70
employees,
growing from 11
1,300%
increase in signed
online cases per
month
WORKERS’ COMPENSATION
AN INCREASE OF
550% IN MONTHLY
BRANDED
SEARCH VOLUME
When we first started with this law firm, branded search volume accounted for only 8% of overall traffic. Twelve months later, that number had grown to 24%, and by 17 months, it had risen to nearly 50%.
While a 550% increase in branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ad lead volume, with no changes to the budget, revealed that lead volume had increased by 85% compared to the same time period before social ads were introduced.
85%
increase in
lead volume
50%
increase in local
organic traffic
550%
increase in monthly
branded search
volume