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right way to do marketing for law firms

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

WEBSITE DESIGN

SEARCH ENGINE OPTIMIZATION

VIDEO & PHOTOGRAPHY

CONTENT MARKETING

DIGITAL ADVERTISING

SOCIAL MEDIA MARKETING

Pay-Per-Click Ads for Personal Injury Lawyers

Employing Pay-Per-Click advertising, often referred to as PPC or SEM, can swiftly boost leads for your personal injury law firm, allowing you to compete for visibility on the websites your customers frequent the most. Our track record speaks for itself – we’ve collaborated with personal injury lawyers nationwide, crafting successful advertising campaigns in their markets with impressive ROI. Check out our prowess for yourself.

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Focusing on Pay-Per-Click Ads Results that Matter

Your practice area and location are unique, and while digital advertising has some best practices, we understand the need for a customized strategy. With this client, we revamped their existing account using our proven best practices, closely collaborated with them, and analyzed data. Once we grasped the market, further optimizations were implemented, resulting in fantastic outcomes in lead volume and cost per lead. We know leads and clients are vital for your law firm, but we prioritize quality over quantity. By working closely with clients to define a ‘lead’ and executing a strategy for identifying high-quality leads, we ensure success before scaling the advertising account. Our tracking primarily focuses on phone calls, contact form fills, and chat submissions, and we strive to reduce the cost per lead for improved ROI.

What Does the Pay-Per-Click Ads Strategy Look Like for Lawyers?

Capture your customers’ attention precisely when they’re ready to act. Ensure your website takes the top spot in Google or Bing searches, displaying ads only for keywords relevant to your business. Customize ads based on user location, device, and more. After visitors leave your site, retarget them with ads, a powerful way for law firms to convert warm leads into actual contacts. With advanced segmenting, tailor ads to each client’s behavior and halt targeting once goals are met. Deliver image ads to customers on relevant websites in your practice area – like internet billboards, but more precise. We collaborate closely with clients to align ad creatives with desired branding and messaging. When customers click an ad, provide a highly relevant webpage catering to their interests and needs, especially tailored for each stage of their buying process.

Are You Ready to Take Your Pay-Per-Click Ads to the Next Level?​

Nifty’s stance is clear – there’s a right way to tackle marketing for personal injury lawyers, and we’re on it. Our passion for catapulting law firms to online victory is unmatched. Marketing for law firms isn’t a job; it’s a calling we live and breathe, taking us from coast to coast to spread the word. Our ultimate goal? Reclaiming the “lawyer seat” for lawyers. How? By being more than a service provider – a true partner and friend to the law firms we welcome into the Nifty family. We’re not just on the sidelines; we’re integral team members, thriving on the success of the personal injury lawyers we champion. Transparency and honesty are our superpowers. Ready to make the move? Reach out to us today with a call or an online message.

IMMIGRATION
LAWYERS

Law Offices of Joshua L. Goldstein, PC

NAQVI

INJURY LAW

THE WALTHEW
LAW FIRM

Results Results Results

Results

WE GET RESULTS
YOU BE THE JUDGE

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EXHIBIT A.

AN INCREASE OF 267%

IN CALL VOLUME

With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.

headshot of Josh goldstein

Joshua Goldstein

1560%

increase in local organic traffic

450

increase in form completions

267%

increase in phone calls

717%

increase in total leads

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EXHIBIT B.

AN INCREASE OF 1300%

IN SIGNED ONLINE CASES PER MONTH

The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.

The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks. This is why we have worked with Naqvi Injury Law for 6+ years with many more to come.

headshot of vegas lawyer Naqvi

Farhan R Naqvi, Esq

1050%

increase in local organic traffic

70

Staff members
have grown from 11 people in 2013

1900%

Growth in leads

1300%

More online signed cases per month

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EXHIBIT C.

AN INCREASE OF 550%

IN MONTHLY BRANDED SEARCH VOLUME

In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.

While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.

Patrick C. Cook

550%

increase in local organic traffic

85%

increase in local organic traffic

51%

increase in local organic traffic

Make Law Sexy

WITH BETTER MARKETING FOR YOUR LAW FIRM

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PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING

PERSONAL INJURY

MEDICAL MALPRACTICE

IMMIGRATION

FAMILY LAW

BANKRUPTCY

CRIMINAL DEFENSE

EMPLOYMENT

ESTATE PLANNING