Anatomy of an Optimal Local Landing Page Infographic

Posted on July 16th, by Mike Ramsey in Local Search, SEO, Web Design. 17 comments

The Anatomy of an Optimal Local Landing Page

Every website has landing pages. Every local landing page has certain traits. But there is nowhere that explains what pieces of information are important and where that information should go to reach a higher ranking. That was until now.

What we’ve done is gone through and checked over a hundred different landing pages from many different types of businesses, including the food industry, the automotive industry, insurance companies, and other SEO firms, to find what most people were doing. We then complied a list and put it in infographic form so it’s easy to digest.

You’re welcome internet. We did it out of love.

We’re also proud to be a part of the launch of a very talented new brand, Avalaunch Media, who took all of our hard data and turned it into the sexy little number you see below. It rocks. They rock. Check ’em out.

Click on the image to be taken to a larger version
Infographic explaining the parts of an optimal landing page
Click on the image to be taken to a larger version

So there you have it. All the info you’ve ever wanted to know but didn’t know how to go about gathering. And in the end, that’s what we’re here for: To answer the questions you didn’t know you had.


Feel free to learn more about me by checking out my Google+ Profile: +Mike Ramsey


I am the President of Nifty Marketing. I search, I learn, I speak, I write.

17 responses to “Anatomy of an Optimal Local Landing Page Infographic”

  1. Stu says:

    Thanks for giving this to the internet! Good stuff. Interesting to ask which statistics are causation and which are correlation. Were the hundred sites from big city serps like “dentist in Los Angeles” or more like “restaurant in pierre sd?”

    • Nifty Lance says:

      The majority of the 100 came from big cities like New York, Los Angeles and Miami (to name a few); however, we also threw in some small cities (about a 80:20 ratio favoring big cities) to see how people are doing local landing pages from all over the country.

  2. cmsbuffet says:

    38% have a call for action. That is much lower than expected.

  3. Chris H says:

    Great info! It would also be interesting to see % sites with semantic markup.

  4. […] 19% blenden Testimonials oder Kundenmeinungen ein Bildquelle: […]

  5. Melanie K says:

    I don’t want to assume so I’m going to ask, did you also look at the analytics of those 100 pages that were reviewed to see how well they performed?

    • Nifty Lance says:

      We picked sites at random so no we did not have access to their analytics. But, we just wanted to see what A listings did in common, not so much what they did with the traffic the received.

      That, however, would be a very interesting study.

  6. Nice infographic guys, I’ve shared it on our company page as well.

    One thing that would of been good to add is where the product description is, the number of words in both or combined sections, as clients often ask how much and how it should be structured on the page. The reviews I would add would add more trust than being one review on the right hand side, although I appreciate the research only shows that they have the presence of product description or review. Good shout though!


  7. Mike Zaremba says:

    This rocks man! Thanks for putting this together!

  8. Chad Polk says:

    Mike – love it when a lot of information is distilled into something of value. Nice work on the infographic. Love it.

  9. Thanks for this infographic, I will share it on google plus.


  10. Janet R says:

    Nice info! One question: Are you allowed to use logos from review sites (i.e. Google, Yelp) I thought that was a no no.

  11. Christopher says:

    Great Infographic … thanks!

  12. Anita Clark says:

    I am always interested in seeing what others are doing with their landing pages. Thanks for this excellent infographic resource, Lance!

  13. Sebastian says:

    This is an excellent template for building out a landing page. I bookmarked this so I can come back and use it in the future (probably many times)