(Last Updated: May 26, 2021) We gathered data from the top ranking websites, across four legal practice areas, in the 50 largest metros of the United States. We started this study back in 2016 and have now completed it four times. Follow this post through to the end to see how things have changed from …
Continue reading "The Optimal Local Landing Page For Law Firms"
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Microsoft’s Internet Explorer (IE) has been around for nearly 26 years. At its inception, it took over as the browser of choice for nearly 95% of all internet users, and some people today still think IE is “the internet” because of it. When it came out, Internet Explorer was at the top of its game …
Continue reading "Why Our Websites Won’t Support Internet Explorer Anymore"
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When I’m trying to come up with ideas for content development, I like to let Google autocomplete variations of phrases with keywords related to my subject matter. Doing this helps me understand the types of questions people are searching for regarding a particular topic. This is also a great way to develop FAQ content ideas …
Continue reading "The Marketer’s Guide to Navigating Copyrights For Image Usage"
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(Last Updated: July 10th, 2018) Where are things at after 6 years of research? We Gathered Data From The Top Ranking Websites, Across Five Industries (Legal, Storage Units, Dentistry, Pest Control, Construction), In The 50 Largest Metros Of The United States. Key Takeaways 381% more backlinks on average to top ranking landing pages in 2018 …
Continue reading "Local Landing Page Study: What’s happening in 2018"
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Your law firm website can be a powerful tool, if it’s constructed thoughtfully. A strong web presence is becoming increasingly important as Millennials make up more and more of the target market for most law firms. Statistically, it’s very likely that you are not taking full advantage of those possibilities. The good news is that …
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Chances are that when you’re planning your law firm website, the color scheme isn’t your highest priority. You want the site to look nice, of course, but when you think about the core issues such as building trust and conversion, you probably aren’t thinking about the psychology of color. You should be. When I started …
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Read MoreDesign and SEO go hand in hand, like teenage girls and vampires, copy and paste, or mustaches and creepers. Design without SEO is just a bunch of hipsters putting pretty pictures on a website that no one will see while SEO without design is just a bunch of people optimizing a 1970’s website that no …
Read MoreThe Medi Center is a Medical Clinic/Doctor’s Office in Kenai, Alaska. They were in need of a website design, seo, map optimization, and a pay per click campaign that would put them in front of potential patients. In a short period of time we were able to achieve top rankings in maps and organic listings …
Read MoreThe Voice is a Mini-Cassia online website and weekly mailer that focuses on local information, events, and breaking news. Nifty Marketing is a part owner in this venture and has helped to establish high rankings in the local market, and develop a website to handle a continual content strategy.
Read MoreFor Snake River Towing, we wanted to go with a very basic image based layout that would work well for mobile searches and fast internet look up’s. Snake River Towing has dominated the search results by showing up first on the 10 pack, 3rd organically (still moving up) and 1st for pay per click. They …
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