The Challenge
A personal injury firm in Clark County, NV, was struggling with organic visibility. They had little to no presence for key personal injury terms and lacked localized content to establish relevance in their target areas. Their goal was clear. They wanted to dominate search results across multiple locations in their county, but didn’t have the foundation in place to achieve it.
The Solution
A new, custom website that was fast, mobile-friendly, and highlighted their ability to secure large settlements for clients.
Localized content built around key suburbs in Clark County, ensuring strong local relevance.
Revamped Las Vegas-focused pages better to target high-value personal injury and keywords.
The Results
When we look at the firm’s performance in its infancy compared to 12 months in, the effectiveness of our strategies is clear. We achieved incredible results for some of the country’s most competitive personal injury-related keywords.
Average rankings improved from the pages 3 and 4 to the pages 1 and 2.
Broke into Page 1 for auto accident terms in the first 12 months.
Secured top, page 1 positions for dui accident terms.
32 positions gained for premises liability term(s) in 18 months.
Average Google Position
Las Vegas car accident lawyer rankings
Las Vegas car accident lawyer rankings
Las Vegas drunk driving accident lawyer rankings
+455%
increase in referring domains (80 → 444)
+100%
boost to domain rating (24 → 48)
+1,078%
surge in monthly organic traffic (152 → 1,791)
+338%
increase in site-wide organic keywords (553 → 2,421)
+347%
gain in number of organic pages (40 → 180)
**Campaign began where the red dotted line is shown.
2024 Signed Case Data
| Clients By Source | Total | % of Total |
|---|---|---|
| Unknown Source | 50 | 49.50% |
| Website Pool | 14 | 13.86% |
| Google Business Profile | 16 | 15.84% |
| Form Submission | 6 | 5.94% |
| Referral | 5 | 4.95% |
| Former Client | 10 | 9.90% |
| Organic | 36 | 35.64% |
| Total | 101 | 100.00% |
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