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The Challenge

A personal injury firm in Clark County, NV, was struggling with organic visibility. They had little to no presence for key personal injury terms and lacked localized content to establish relevance in their target areas. Their goal was clear. They wanted to dominate search results across multiple locations in their county, but didn’t have the foundation in place to achieve it.

The Solution

A new, custom website that was fast, mobile-friendly, and highlighted their ability to secure large settlements for clients.

Localized content built around key suburbs in Clark County, ensuring strong local relevance.

Revamped Las Vegas-focused pages better to target high-value personal injury and keywords.

The Results

When we look at the firm’s performance in its infancy compared to 12 months in, the effectiveness of our strategies is clear. We achieved incredible results for some of the country’s most competitive personal injury-related keywords.

Average rankings improved from the pages 3 and 4 to the pages 1 and 2.

Broke into Page 1 for auto accident terms in the first 12 months.

Secured top, page 1 positions for dui accident terms.

32 positions gained for premises liability term(s) in 18 months.

Average Google Position

Las Vegas car accident lawyer rankings

Las Vegas car accident lawyer rankings

Las Vegas drunk driving accident lawyer rankings

+455%

increase in referring domains (80 → 444)

+100%

boost to domain rating (24 → 48)

+1,078%

surge in monthly organic traffic (152 → 1,791)

+338%

increase in site-wide organic keywords (553 → 2,421)

+347%

gain in number of organic pages (40 → 180)

**Campaign began where the red dotted line is shown.

2024 Signed Case Data

Clients By SourceTotal% of Total
Unknown Source5049.50%
Website Pool1413.86%
Google Business Profile1615.84%
Form Submission65.94%
Referral54.95%
Former Client109.90%
Organic3635.64%
Total101100.00%

Philip Vogt

Stars

I worked with Nifty Marketing for SEO and had a good overall experience. Jimi P handled the SEO work and focused on practical improvements like keywords, site fixes, and local rankings. Communication was clear, and I saw steady improvement over time without any unrealistic promises.

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Steven Harris

Stars

They did a great job on designing my website, handling our SEO needs, and managing our google local service and google ppc ads. Great company and great people!

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Michele Busch

Stars

Injured workers law firm has been with Nifty for years. They are ALWAYS responsive. As the owner of the law firm we have seen significant growth in our leads due to their efforts. Great company.

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Eddie Parodi

Stars

Karnas Law Firm continues to have an excellent experience working with Nifty Services. Their responsiveness has been consistently strong, and the team has been proactive in understanding our needs. Chris and the Ads Team have been particularly effective in establishing a consistent engagement rhythm that allows our firm to provide timely feedback and share lessons learned across different campaigns. Most notably, Nifty has helped us become significantly more data-driven in our decision-making without compromising our core values or our commitment to being a community-driven organization. Overall, our expectations have been exceeded, and we would strongly encourage others to move to Nifty for their digital marketing strategy and execution requirements.

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Roger Varner

Stars

Great experience with Nifty Marketing as the firm's marketing team! Chris Skinner is easy to work with, super responsive, and really knows his stuff. He takes the time to understand what I need and makes the entire process simple and stress-free. Highly recommend working with Chris and the Nifty Marketing team.

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Ryan Cooper

Stars

Nifty has been great to work with. They are very responsive and always quick to answer questions or address any concerns. Their team brings creative, practical ideas on how to improve my website’s online presence and search ranking, and I’ve already seen positive results from their strategies. They take the time to explain what they’re doing and why, which makes the process easy to follow and transparent. I would highly recommend them to anyone looking for a reliable partner to grow their online visibility.

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Callie Petrochko

Stars

Nifty Marketing has been outstanding to work with. Their staff is knowledgeable, responsive, and genuinely invested in helping clients succeed. From the first conversation, it was clear that they take the time to understand their client’s needs and goals. The SEO strategy has been excellent, with noticeable improvements in visibility and search rankings.

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Foley Freeman

Stars

We have been very happy with the marketing and website design provided by Nifty. They have been responsive to our needs and are dedicated to improving our marketing efforts.

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