There is something very
broken in Law Firm Marketing
See how you can take advantage of this flaw.
If you’re a solo or small law firm, listen up.
Everyone is competing for the new client in extremely expensive channels. Few, if any, are building recognizable brands that drive call volume. Why? Branding a law firm has two traditional paths that limit reach and who can play:
1
Recommendation
= word of mouth because
of your success
2
Recognition
= having to buy “old media”
(TV, billboard, radio)
Let’s hope #1 is going well but that alone will significantly limit your reach in your city. #2 is a major hurdle for most and is becoming harder to even enter.
The real question is: can you overcome the significant hurdles one needs to consider to solve the recognition? Let’s break down #2 further
Here are the hurdles to “old media”:
- Time: Most law firms invest for years before they have justifiable ROI
- Confidence: ROI and impact of old marketing is hard to track
- Strategy: Strategy: Ads aren’t targeted and have reach limitations
- Effectiveness: Ad fatigue sets in quickly making the campaign ineffective
- Distraction: DVR, cell phones, disinterest, etc make these old marketing ultra-high risk
- Risk: The average law firm just can’t afford to risk money, time and effort.
There is a better way.
You can compete smarter, spend less, and still achieve scalable results for your law firm. How?
Enter awareness branding:
Facebook allows law firms to achieve amazing results by choosing who sees their ads and creating campaigns that are designed to stay in front of their ideal clients. You’ve probably heard of the “Law of 7” in marketing, but, your clients need to see your brand at least 7 times before they can recall you by name. That’s why TV and billboards are so hard to win with – you just can’t measure ROI, time isn’t on your side, distractions, outdated strategies to target ideal clients, costs, etc = all make the risk too high (especially when going head-to-head with a large-deep-pocketed-juggernaut in your market.)
Awareness Ads Flip the Script and Put you in Control of your Brand
For pennies your brand will stay in front of hyper-targeted and QUALIFIED prospects. This allows you to cost-effectively target them from not knowing you, to calling you, driven via good branding. Now you can compete with billboard, TV, and radio but with a significant cost savings, trackable results, and mitigated risks.
Goodbye “spray and pray” old media marketing. “Hello!” smart advertising with real data to back decisions and growth. If you’ve ever wondered how you could possibly grow your brand, lower cost to acquire clients, and have an effective way to measure the impact of your marketing dollars: stop and get access to our case study.
You’ll discover how one law firm:
Hyper-targets IDEAL clients for pennies on the dollar compared to traditional advertising Increases brand awareness by 487% in as little as 18 months (2,500 visitors per month!)Achieves 85% more leads without drastically increasing marketing budget Lowers cost of client acquisition by 51% by driving brand awareness.
The script is flipped and you no longer need to play defense in your market. Buying awareness ads allows you to truly compete with anyone – anywhere at a fraction of the cost of old media. So if your digital marketing strategy feels stuck and you’re looking for a cost effective way to reach thousands of qualified prospects in your exact practice area – search no further – we have your new playbook.
Get Access to the case study today and begin to learn just how effective social media ads are for small law firms and solo attorneys in 2020.
We recommend working with Nifty. They’ve been great for us and I think they could be great for any law firm big or small.
Patrick C. Cook, Shareholder