Nice to meet you

Location

Physical Office locations in California, Idaho, Vermont, and Ontario, Canada.

Our Company

We manage the online marketing and web visibility for over 150 professional firms. We believe in making law sexy for our clients by offering premium marketing services, deliverables, and results. Unlike other marketing agencies, we don’t take on every potential client that may come our way to ensure we can deliver a high-quality, personalized marketing service to each and every client. To accomplish this, our organization embodies four core principles that infuse our offerings with a high level of service.

• Curiosity: We’re fueled by curiosity over our clients’ market, business goals campaign performance and industry trends. We ask the right questions, know when to be skeptical, and strive to learn something new every day.
• Accountability: Accountability is our backbone. We consistently fulfill our commitments to clients (e.g. service agreements, monthly budgets, reporting, etc.) without fail, and strive to deliver on client expectations to the best of our abilities.
• Responsiveness: We’re seriously responsive in our communication – both internally and externally – addressing the needs of co-workers and clients promptly.
• Experience: We prioritize the client experience above all. We aim to make our clients “feel the love” on a consistent basis by offering them a high level of attention, helpfulness and professionalism.

Working at Nifty

The people at Nifty are passionate about their work and are driven by the wins we get our clients. Each and every day we strive for excellence in what we delivery our clients, and how we handle it all on the backend. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting.

The Role 

Nifty is looking for a driven and detail-oriented SEO Marketing Strategist to join our team. In this role, you will manage a portfolio of clients, developing and implementing customized digital marketing strategies to help them achieve their goals. You’ll work closely with clients, fellow strategists, and cross-functional teams—including design, development, and digital advertising—to ensure seamless execution of campaigns within budget. Your expertise in SEO and digital marketing will be key in delivering high-quality results and driving long-term success for our clients.

We are looking for a creative and dedicated individual who will fit our culture. If you enjoy working with other young professionals who believe in creating innovative solutions to problems, we encourage you to apply.

Responsibilities:

• Develop custom online marketing strategies for clients that drive new leads through multiple channels
• Communicate with clients on a regular basis via email, phone and video conferencing
• Manage clients’ marketing budgets in an effective and efficient manner
• Track project costs and time in order to meet budgets
• Develop and manage a detailed project schedule and work plan and put together monthly reports on results and progress
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
• Utilize industry best practices, techniques, and standards
• Measure project performance to identify areas for improvement
• Maintain a positive attitude and bring value to our company culture
• Continuously learn and strive to be self-sufficient in managing clients

Qualifications and Skills:

• Experience working with the WordPress CMS platform, basic HTML knowledge & ability.
• Proven track record of successfully managing SEO campaigns to increase organic traffic
  and leads from clients’ websites while staying within a predefined budget. Applicants
  must be ready & willing to discuss.
• Experience analyzing SEO campaigns with Google Analytics and Search Console to
  make effective changes & explain the impacts of the campaign to the end client.
• Effective communication skills with multiple people involved in search marketing
  campaigns from development, and ads managers through the end client to effectively
  communicate campaign progress & keep initiatives on track.
• Deep understanding of SEO tactics, on-site and offsite, technical, industry-best
  practices, current & past industry trends, as well as black hat tactics to avoid.
• Solid understanding & experience with using keyword research to effectively direct
  content development efforts and adjust existing content, URL, title, metas, headings, etc.
  with the ability to explain and justify efforts to the client.
• Writing: Ability to write effective titles, headings, meta descriptions, etc., and make
  adjustments to content (onsite and off) for effective keyword usage, flow & calls to
  action. Solid grammar, spelling vocabulary & editing skills.
• Self-motivated, self-starter with the ability to figure things out & research solutions to
  problems on your own.
• Familiar with using third-party tools like Ahrefs, Screaming Frog, Bright Local, etc. for
  campaign analysis & adjustments.
• Ability to perform technical site, content and competitor audits to apply findings for
  ongoing refinement of search progress.
• Effective client communication skills, ability to upsell products and services when
  deemed beneficial.
• Excellent verbal and written communication with reporting & discussing campaigns
  progress/needs with clients.
• Ability to discuss and demonstrate effective link acquisition strategies and recognize
  quality/effective links vs. potentially harmful, ineffective links acquisition strategies.

Physical/Mental Requirements for the Job:

• Must enjoy quality time with a desk for most of the day—minus well-earned lunches, breaks, and the occasional victory lap around the office.
• Occasionally, we may need you to put in some extra hours or a weekend shift if things get busy.
• Should be comfortable lifting up to 20 pounds—whether it’s office supplies or the occasional morale-boosting snack haul.
• Some management roles may require the occasional adventure (also known as travel) to keep things running smoothly.

Benefits:

• Excellent compensation and benefits package
• Generous vacation and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan
• Eligibility for Variable Pay increase based on your client’s budgets.
• Some flexibility in working hours of the day once a track record has been proven.

Our Company

We manage the online marketing and web visibility for over 150 professional firms. We believe in making law sexy for our clients by offering premium marketing services, deliverables, and results. Unlike other marketing agencies, we don’t take on every potential client that may come our way to ensure we can deliver a high-quality, personalized marketing service to each and every client. To accomplish this, our organization embodies four core principles that infuse our offerings with a high level of service.

Working at Nifty

Our employees are passionate about their work and are driven by innovation. Each and every day we strive for excellence. Our work environment is equal parts casual and professional. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the Nifty team, where innovation is the goal, hard work is expected, and creativity is rewarded.

The Role 

In this position, you’ll work in a variety of platforms including Google ads (PPC), Bing ads (PPC), Facebook ads, YouTube ads, and more. Responsibilities will vary according to client needs, but training will be provided. The ideal candidate has strong written skills, an eye for grammar, is able to learn quickly, but also dedicates themselves to learning beyond the training. We are looking for an analytical and dedicated individual who contributes to our company culture.

Responsibilities:

1. Develop custom paid search/PPC campaigns for clients
2. Communicate with clients on a regular basis via email, phone, and video conferencing
3. Manage clients marketing budgets in an effective and efficient manner
4. Develop and manage a detailed project schedule and work, plan and put together monthly reports on results and progress
5. Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
6. Utilize industry best practices, techniques, and standards
7. Measure project performance to identify areas for improvement
8. Maintain a positive attitude and bring value to our company culture
9. Continuously learn and strive to be self-sufficient in managing clients

Skills:

1. 1 – 3 Years of Google Ads experience
2. Experience analyzing Google Ads campaigns to make effective changes & explaining the impacts of the campaign to the end client.
3. Effective communication skills with multiple departments involved in the client’s marketing campaign
4. Deep understanding of Google Ads tactics including targeting, ad creation, and landing page optimization.
5. Self-motivated, self-starter with the ability to figure things out & research solutions toproblems on your own.
6. Excellent verbal and written communication with reporting & discussing campaignsprogress/needs with clients.
7. Computer skills (excel/google sheets a plus)
8. Design experience is a plus, but not required

 Qualifications:

1. Fast learner of new programs and tools
2. Strong work ethic
3. Self-motivated, self-starter, self-learner
4. Team player
5. Positive Attitude
6. Ability to manage time effectively

Benefits:

1. Excellent compensation and benefits package
2. Generous vacation (3 weeks) and paid holidays
3. Medical, dental, life, and vision plans
4. 401(k) plan

Job Summary

The Advertising Associate is responsible for working directly with clients and other team members at Nifty to ensure client advertising campaigns are executed in a timely manner. You will become familiar with a variety of platforms including Google ads (PPC), Bing ads (PPC), Facebook ads, YouTube ads, and more. The Advertising Associates responsibilities will vary according to client needs.

Essential Duties:

• Develop custom advertising campaigns for clients
• Communicate with clients on a regular basis via email, phone, and video conferencing
• Manage clients marketing budgets in an effective and efficient manner
• Develop and manage a detailed project schedule work plan and put together monthly reports based on the results and progress
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
• Coordinate with other team members as needed for client campaign execution
• Utilize industry best practices, techniques, and standards
• Measure project performance to identify areas for improvement
• Maintain a positive attitude and bring value to our company culture
• Continuously learn and strive to be self-sufficient in managing clients
• Regular and reliable attendance is expected as this is full-time position
• Other duties as assigned by management.

Key Skills, Knowledge and Qualifications:

• Basic understanding of excel formulas to manipulate data
• Ability to analyze data and identify trends
• Communicate clearly with clients regarding their campaign performance
• Basic understanding of platform KPIs and their influencing factors

Physical/Mental Requirements for the Job:

• Prolonged periods of sedentary movement
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully,