Local Services Ads for Immigration Lawyers
Imagine the convergence of SEO and Google Ads giving birth to a groundbreaking phenomenon – Local Services Ads (LSA) or Google Screened ads. In the fiercely competitive legal arena, where online visibility and lead conversion challenge small solo law firms, a solution emerges. Meet Google Local Service Ads, also known as “Google Guaranteed” or “LSAs.” With our hands-on experience in this program since its inception in the legal domain, we’ve witnessed its transformative sway over the legal Search Engine Results Page (SERPs). Before you dive in, let’s lay the groundwork on navigating this platform and understanding the essentials.
How are Local Services Ads Important to Your Legal Marketing Strategy?
In light of the financial limitations faced by most immigration law firms, the need for diverse strategies ensuring a consistent lead flow is paramount. Local Services Ads (LSAs) step in to strike a delicate balance between performance and fiscal responsibility. LSAs empower law firms to “dispute” leads not meeting specific criteria, with Google refunding qualifying disputes. This strategic maneuver ensures the optimization of lead volume and quality within budgetary constraints. LSAs mark a groundbreaking shift as Google’s first “performance-based” paid platform, transitioning from paying per click to paying per lead. Distinguished from traditional Google Ads/PPC, LSAs prominently claim the top spot in search results, surpassing Google Ads/PPC, organic listings, and map results. Given that payment is exclusively for qualified leads, the cost per lead varies based on competition and bids in your practice area. For tailored estimates, connect with us.
The Nifty Approach to Lawyer Local Services Ads
In our discussions with numerous law firm owners, we’ve encountered many who bear the scars of poorly executed paid campaigns. If skepticism clouds your judgment, know that you’re not navigating these waters solo! The truth is, you may not require the aid of an agency. If your in-house team is dedicated to managing this channel, they could potentially handle the lead processing aspect. However, before you leap into the fray independently, consider the intricate details of various account considerations. From surmounting Google’s setup challenges to unraveling lead processing complexities, it’s a multifaceted terrain. We offer a free, helpful sheet to assist you in tracking LSA lead attribution, disputes, and management – just reach out for access. Yet, bear in mind, effective management can be time-consuming, and not all employees may adeptly follow the protocols, putting significant amounts at risk with each lead valued between $40-200+. The crux is to avoid the trap of “tripping over a dollar to pick up a dime.”
Are You Ready to Take Your Local Services Ads to the Next Level?
Nifty stands resolute in its belief in navigating success in immigration lawyer marketing with an innovative approach. Driven by passion, our mission is to propel lawyers to unprecedented online success. For us, marketing transcends the conventional job description – it’s a pulsating way of life. Journeying across the nation, our commitment lies in rejuvenating lawyers to their rightful “lawyer seat.” The crux of our strategy? Cultivating authentic partnerships with lawyers that opt for Nifty. Beyond the confines of consultancy, we metamorphose into allies and integral team members, reveling in the accomplishments of the immigration lawyers we support. Transparency and honesty, interwoven, define our approach. Reach out confidently today via call or online message.
Results
WE GET RESULTS
YOU BE THE JUDGE
EXHIBIT A.
AN INCREASE OF 267%
IN CALL VOLUME
With no connection to the area, Joshua Goldstein moved to Boston to attend law school in 1994 and never left. Over time, he built a successful firm with a stellar reputation. He had it all. But after a brutal winter in 2015, Josh decided enough was enough and that it was time to relocate to Los Angeles where he had been considering moving to for years.
Joshua Goldstein
1560%
increase in local organic traffic
450
increase in form completions
267%
increase in phone calls
717%
increase in total leads
EXHIBIT B.
AN INCREASE OF 1300%
IN SIGNED ONLINE CASES PER MONTH
The team at Naqvi Injury law has more leads than ever and an ever expanding team to take on the increased workload. In fact, the team has grown from 11 people in 2013 to over 70 people today. The firm will soon be opening a second office and are already looking into options for a third.
The results from this campaign are the outcome of both Nifty and Farhan being willing to push the envelope, try new things and take calculated risks.
Farhan R Naqvi, Esq
1050%
increase in local organic traffic
70
Staff members
have grown from 11 people in 2013
1900%
Growth in leads
1300%
More online signed cases per month
EXHIBIT C.
AN INCREASE OF 550%
IN MONTHLY BRANDED SEARCH VOLUME
In January 2018 Walthew’s branded search volume accounted for only 8% of overall traffic. 12 months later that number had grown to 24%, and by June 2019 that number had risen to 47%.
While a 550% increase in the branded search volume was certainly impressive, the Nifty team wanted to prove the true value of social ads. A closer look at search ads lead volume (with no budget changes) revealed that lead volume had increased 85% compared to the same time frame before and after social ads.
Patrick C. Cook
550%
increase in local organic traffic
85%
increase in local organic traffic
51%
increase in local organic traffic