Local Search Directories for Attorneys

Local Search Directories for Attorneys

We put together a Spreadsheet of  local directories where lawyers can list their practice for the Avvo conference today. Here are a few things to keep in mind:

1. Be 100% consistant across all directories with your Business Name, Address, and Local Phone Number. Google creates a cluster of information about your business that they find in these directories. If the data is inconsistant, Google has less trust in your business. Here is the example I used in the presentation.

Richard Harris Law Firm
801 S 4th St
Las Vegas, NV 89101
(702) 444-4444

2. Fill out the whole profile. These sites are used by people finding businesses. If your listing looks sloppy then you look sloppy. Take the time to make each profile complete with pictures, descriptions, payment options and any additional information that you can add.

3. Don’t use a personal email to create the directory listings. Use an email/password that can be used by people on your team or consultants if necessary.

4. Check to see if you are currently listed before adding a new listing. Sometimes you can create more than one listing for your business on a given site. All that does is confuse people (including yourself) for future updates.

5. Don’t Spam. Make the listing real. Don’t stuff your business name with keywords like “chicago injury lawyer” or other things I see a lot in directories. Fill it out for Users first, Search Engines second.

Here’s the list. Enjoy.



After you have filled out all your listings correctly then come back here and enjoy a round of applause from us at Nifty.

(hat tip to Nyago at NGS Marketing for sending more legal directories)

Author Mike Ramsey

More posts by Mike Ramsey

Join the discussion 4 Comments

  • Mike, as a newcomer to the world of SEO, I find this information to be very interesting and informative. We have several clients who in fact are lawyers and I feel that the steps you mention in this post could truly help their online presence. The “don’t spam” point is one that we have been implementing lately, and it really does improve the language and make it more friendly for the people actually looking for information about the lawyer. Thanks for the great information.

  • Great information. We found our name, address and phone were different on a number of business directories, maps and sites like Nuestar. Correction of those directories made a big difference. Thanks for sharing, passing this along to our clients to illustrate this point.

  • CPKLaw says:

    This is a great article. I agree it’s very important not to spam, as it often turns customers away. Taking time to do it right is key. Thanks for the tips.

  • Tyson Downs says:

    Good stuff Mike. I ran across this while doing some research for niche directory’s for an attorney client of mine. Thanks for putting this out.