Category Archives: Link Building

The Optimal Local Landing Page For Law Firms

(Last Updated: Oct. 1, 2019) We gathered data from the top ranking websites, across four legal practice areas, in the 50 largest metros of the United States. We started this study back in 2016 and have now completed it three times. Follow this post through to the end to see how things have changed from...

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The Ultimate List of Local Link Building Ideas

The Importance Of Link Building Isn’t Going Away Any Time Soon. Just look at the most recent large volume study from Semrush showing the google ranking position vs the total number of referring domains. Over the years similar studies have been done by Moz, aHrefs, and Backlinko. Beyond that, I have built links to specific pages and have...

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Effectiveness of Scholarship Link Building

  We Examined 10 Different Scholarship Campaigns To See How Effective Scholarships Really Are For Improving SEO. Here’s What We Found. Sponsoring a scholarship has often been touted as a great way to improve the SEO of a law firm’s website. The logic behind this is that college websites (and to a lesser degree, high...

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Competitor Link Building the Nifty Way

We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s straightforward and it’s bound to produce some good links. It may also spur different marketing initiatives, so it’s a great resource whether you’re a newbie just...

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Local Search Directories for Attorneys & Law Firms

We curated  a massive list of local search directories (online citations) where law firms can list their practice and details. No tool will get you in all of these directories automatically. Many have to be done one by one,  with your bare hands… and a keyboard. The list is around 160+ directories. These also link back...

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SEO at Christmas

Are you taking advantage during the holiday season? The Holiday season is an important time to make sure you’re doing what you need to be doing on your website in order to direct traffic to your website. Here are a few tips to help you take full advantage of the holidays using SEO tactics. Tip...

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Using PR & SEO to Build Your Law Firm

I communicate regularly with news organizations, bloggers and print publications. To be able to apply the lessons I learned as a PR student back in college is awesome. You never know what line of work you’ll end up in and I’m glad I ended up where I’m at. I’ve always been interested in PR and...

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The Nifty Guide To Google Penguin for Attorneys and Law Firms

Worried about the latest Penguin refresh? You’re joining a big club. Google’s cuddly little black and white non-flying bird takes frightening to a whole new level. In fact, this year for Halloween, we’re all going as Penguins. It might not scare any kids, but we’re pretty sure any business owners will pee their pants when...

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Finding Moz DA, PA From a List of URLs

Competitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom strategies that work. But, there is one thing I can’t stand, and that is sifting through the three “P’s” (poker, pills, p-nog) and let’s...

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Don’t Get Pigeonholed: Surviving Google Updates

Google’s local algorithm update, named “Pigeon” by Search Engine Land, is the latest of many Google updates that have left business owners wondering whether or not they’ll see increases or decreases in website referrals, leads and business. Pigeon’s effects are still being discussed, but one of the most prevalent is the significant reduction of map packs in...

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