Hey there, legal eagles! It’s time to put on your thinking caps and dive into the fascinating world of Google Search. You might be wondering, “What’s the big deal? It’s just a search engine.” Well, my friends, hold onto your gavels, because Google is shaking things up with some serious AI magic – this time …
Continue reading "Google’s AI Takeover: Lawyers, Brace Yourselves for a Wild Ride!"
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Since ChatGPT entered the spotlight in December, everyone’s been talking about it. This includes Google’s CEO, who issued a “code red” alert over it to his management teams. With Bing’s intentions to integrate it into their search engine, Google’s been scrambling to stay ahead of this. Why? Because ChatGPT is powerful and has crazy potential. …
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(Last Updated: May 26, 2021) We gathered data from the top ranking websites, across four legal practice areas, in the 50 largest metros of the United States. We started this study back in 2016 and have now completed it four times. Follow this post through to the end to see how things have changed from …
Continue reading "The Optimal Local Landing Page For Law Firms"
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(Updated August 2020) Google Local Services Ads are now available for nearly all law firm practice areas, nationwide. And so it begins… Arguably the biggest legal marketing announcement in years has officially landed. It’s true, Google Local Services Ads (LSAs) are now available for law firms nationwide in nearly every legal practice area: Bankruptcy law …
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Warning. This blog post is long. The conclusions of the tests in this first section can be found here if you are a skimmer. You’re welcome. Part 1: Tests & Outcomes Test 1: Sub-Page/Blog Roll-Up to Top Landing Page Test 1.1 Here we took a geographically focused page which had subtopic, geographically focused child pages …
Continue reading "2-10xing Content For Lawyers In The Real World"
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We Examined 10 Different Scholarship Campaigns To See How Effective Scholarships Really Are For Improving SEO. Here’s What We Found. Sponsoring a scholarship has often been touted as a great way to improve the SEO of a law firm’s website. The logic behind this is that college websites (and to a lesser degree, high …
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We curated a massive list of local search directories (online citations) where law firms can list their practice and details. No tool will get you in all of these directories automatically. Many have to be done one by one, with your bare hands… and a keyboard. The list is around 160+ directories. These also link back …
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Your law firm website can be a powerful tool, if it’s constructed thoughtfully. A strong web presence is becoming increasingly important as Millennials make up more and more of the target market for most law firms. Statistically, it’s very likely that you are not taking full advantage of those possibilities. The good news is that …
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Chances are that when you’re planning your law firm website, the color scheme isn’t your highest priority. You want the site to look nice, of course, but when you think about the core issues such as building trust and conversion, you probably aren’t thinking about the psychology of color. You should be. When I started …
Continue reading "Choosing The Right Color For Your Law Firm Website & Branding"
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People reach out to their friends for a lot of reasons and legal matters are certainly one of them. Recently, we were involved in one of Mike Blumenthal‘s exceptional legal studies, this time organized by Moses & Rooth Attorneys at Law. They sought out to know how people are looking for attorneys in 2015. What the survey revealed is …
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