Category Archives: Local Search

Local Service Ads for Lawyers

Local Service Ads are now available for law firms in select locations and practice areas. And so it begins… It’s true, Local Service Ads are now available for law firms in select locations and practice areas. While Google still has a limited offering on this platform for law firms, it’s almost certain to expand in...

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Local Search Directories for Attorneys & Law Firms

We curated  a massive list of local search directories (online citations) where law firms can list their practice and details. No tool will get you in all of these directories automatically. Many have to be done one by one,  with your bare hands… and a keyboard. The list is around 160+ directories. These also link back...

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5 Revealing New Local Pack Click Through Rate Studies

Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a family reunion in the mountains of Idaho…. So I came home to the usual social media storm that usually happens when I go off grid. Some are declaring...

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Are Local Landing Pages Really Doorway Pages?

This is an old question. In fact, during my research for this blog, I found people asking this question all the back in 2009 (which is 150 years ago in Internet time). But with the new guidelines Google released on March 16th, it seems interest in this question has surfaced again. You say Doorway, I...

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Click Study Test: The New Google Local Stack

Now that the local search industry has decided what to call the newly replaced local carousel results  (Local Stack has a heavy lead) I thought it was high time we ran some tests through Usability Hub. First Study: “Salt Lake City Hotel” Question Asked: Imagine you need to book a hotel in Salt Lake City....

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Get ahead of your Competitors with Schema

Have you ever had stacks and stacks of papers to go through? Ha, what am I thinking, most of you reading this are lawyers, of course you have. Your desk feels like a chaotic mess sometimes! I want you to look around and see all those stacks of papers on your desk. Now, imagine taking...

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Don’t Get Pigeonholed: Surviving Google Updates

Google’s local algorithm update, named “Pigeon” by Search Engine Land, is the latest of many Google updates that have left business owners wondering whether or not they’ll see increases or decreases in website referrals, leads and business. Pigeon’s effects are still being discussed, but one of the most prevalent is the significant reduction of map packs in...

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Attorney Reviews Part 1

This is going to be the first part of a multipart series on getting reviews for attorneys. In our Nifty Study, we found reviews to correlate with improved local search results for attorneys. No surprise there. We sure aren’t the first company to preach the importance of positive reviews. Yet, it’s often still a virtually...

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