Google has gotten much better at fighting spam. I was asked how Google is going to continue to innovate, and what lawyers should be doing in order to stay relevant in their local markets.
The main areas that are discussed in the video fall under 4 categories that make up a solid local search marketing plan.
1. Website Optimization
2. Local Directories
3. Reviews
4. Earned Links
I hope you enjoy. If you were at the Avvo Lawyernomics conference you would have had the full hour version. 🙂 I definitely recommend attending next year.
Easter Egg – Check out how LXBN put our company name on the bottom bar on the video. Classic.