We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s straightforward and it’s bound to produce some good links. It may also spur different marketing initiatives, so it’s a great resource whether you’re a newbie just...
Read MorePeople reach out to their friends for a lot of reasons and legal matters are certainly one of them. Recently, we were involved in one of Mike Blumenthal‘s exceptional legal studies, this time organized by Moses & Rooth Attorneys at Law. They sought out to know how people are looking for attorneys in 2015. What the survey revealed is...
Read MoreI communicate regularly with news organizations, bloggers and print publications. To be able to apply the lessons I learned as a PR student back in college is awesome. You never know what line of work you’ll end up in and I’m glad I ended up where I’m at. I’ve always been interested in PR and...
Read MoreCompetitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom strategies that work. But, there is one thing I can’t stand, and that is sifting through the three “P’s” (poker, pills, p-nog) and let’s...
Read MoreGoogle’s local algorithm update, named “Pigeon” by Search Engine Land, is the latest of many Google updates that have left business owners wondering whether or not they’ll see increases or decreases in website referrals, leads and business. Pigeon’s effects are still being discussed, but one of the most prevalent is the significant reduction of map packs in...
Read MoreWhile studying journalism as a college student, I remember learning about the coveted “above the fold” section in newspapers on the front page. It was extremely precious real estate and was often the only thing seen in newspaper stands. The concept was loud and clear – it needed to capture the attention of passerby’s. Online,...
Read MoreThere are two types of outreachers. Those who understand how their emails are received and those who do not. The former enjoy greater success, while the latter bemoan less lousy response rates, time wastage and cranky editors. While it is true that editors have their nit picky preferences, the adage “He who has the gold makes...
Read More