There are a million ways to say this, and at least half of them have already been made into amazing memes- usually featuring Sean Bean as Boromir from Lord of the Rings. One of the toughest things about search engines is all the moving parts. Google professes to considering over 200 ranking factors, and …
Continue reading "One Does Not Simply Get To The Top Of Google"
Read MorePigeon has been released from its cage for a while now and a lot of people have talked about its effects and how to handle the changes. I want to take a little bit of a different twist on things and talk about one piece of Pigeon that hasn’t been widely discussed. For a quick …
Continue reading "Don’t get Pigeonholed Because of Onsite Optimization"
Read MoreWorried about the latest Penguin refresh? You’re joining a big club. Google’s cuddly little black and white non-flying bird takes frightening to a whole new level. In fact, this year for Halloween, we’re all going as Penguins. It might not scare any kids, but we’re pretty sure any business owners will pee their pants when …
Continue reading "The Nifty Guide To Google Penguin for Attorneys and Law Firms"
Read MoreDesign and SEO go hand in hand, like teenage girls and vampires, copy and paste, or mustaches and creepers. Design without SEO is just a bunch of hipsters putting pretty pictures on a website that no one will see while SEO without design is just a bunch of people optimizing a 1970’s website that no …
Read MoreIn the first part of this we looked in depth at ways to get anonymous reviews on Google. Now let’s look at a few methods that can help make it as painless as possible to gain reviews and therefore increase the likelihood that you will actually end up with some good feedback out there on …
Continue reading "Attorney Reviews Part 2: 3 Ways to Make Getting Reviews As Painless As Possible"
Read MoreCompetitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom strategies that work. But, there is one thing I can’t stand, and that is sifting through the three “P’s” (poker, pills, porn) and let’s …
Read MoreThe ability to express yourself through words has been around since well, your grandpa had a grandpa and that grandpa had a grandpa and his grandpa was praying to the thunder God Zeus! These days our words can act like a fishing net, capturing a variety of audiences and eyes. Why not use that net …
Read MoreThis whole story starts with a screenshot. Talk about awesome, right? Huge jump in visitors over the course of a month and I’m rushing to off to call my client and tell him the good news. Seeing as I had been struggling with this site for over 5 months, I was overjoyed when I saw …
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Google’s local algorithm update, named “Pigeon” by Search Engine Land, is the latest of many Google updates that have left business owners wondering whether or not they’ll see increases or decreases in website referrals, leads and business. Pigeon’s effects are still being discussed, but one of the most prevalent is the significant reduction of map packs in …
Continue reading "Don’t Get Pigeonholed: Surviving Google Updates"
Read MoreThere is only one thing worse than SEO that gets you nothing in terms of results, and that is an SEO package that gets you straight up penalized. I’ve talked to more than one attorney in this situation and they want to choke a puppy. Now look, I understand that some reading this deserve what …
Continue reading "3 Easy Ways To Self Diagnose a Google Website Penalty"
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