PPC Planning for Lawyers: Our Top Tips + Real Agency Results
Not everyone’s a planner. Some of us like to research the menu before we even agree to dinner. And some...
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Become a Local Legal Leader With Geographic Keywords for Law Firm Ads
Celebrity is up for grabs—everyone’s got a stage, and it’s right in their pocket. In a world where anyone can...
Law & Order: Social Media Unit — Legal Guidelines in Online Law Firm Ads
LeBron James sells sneakers on Instagram. He promotes his programs and hawks his products on social media. Guess what? So...
Rich Snippets for Law Firms: Bite-Sized Value On the SERP in 2024
\Google has transformed SERPs from a list of links to an information hub without the need to click through to individual websites. The most relevant rich snippets and other SERP features for law firms in 2024 include...
Harvest More Clients with Seeded Keyword Strategies for Attorneys
Is that….a cool breeze we feel rolling in? No need to let a chill in the air cool your digital...
Local Services Ads for Lawyers
(Updated August 2020) Google Local Services Ads are now available for nearly all law firm practice areas, nationwide. And so...
How To: Basic PPC Account Review
Google Pay Per Click for Attorneys. It can suck. There, I said it. It’s expensive, it can be confusing, and...
Google Adwords Offline Promotion Through The Local Business Center
I got a letter from Google today with $100 worth of free advertising. The letter is being sent out to...
My Thoughts on Where Google Organic Search Results Went
I just read Aaron Wall’s post Excuse Me Where Did Google’s Organic Search Results Go? that seemed to spark a...
Adwords and Local Search – A Happy Marriage
Back in my romantic days when I got married, I remember the advice that every one gave me. From old...