Category Archives: PPC

Local Service Ads for Lawyers

Local Service Ads are now available for law firms in select locations and practice areas. And so it begins… It’s true, Local Service Ads are now available for law firms in select locations and practice areas. While Google still has a limited offering on this platform for law firms, it’s almost certain to expand in...

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How To: Basic PPC Account Review

Google Pay Per Click for Attorneys. It can suck. There, I said it. It’s expensive, it can be confusing, and many times attorneys come to us feeling like their old account manager has been ripping them off.  But it works. We see it all the time. If it didn’t, big firms would not be spending over $100k...

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My Thoughts on Where Google Organic Search Results Went

I just read Aaron Wall’s post Excuse Me Where Did Google’s Organic Search Results Go? that seemed to spark a bit of conversation in the comment section. The article highlights the changes taking place on the SERPS, and gives great advice to organic seo’ers on future steps to take.  The best part of the article...

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Adwords and Local Search – A Happy Marriage

Back in my romantic days when I got married, I remember the advice that every one gave me. From old to young, and ugly to beautiful, most people summed up their “fireproof” plan like this…”If you want this marriage to work, you have to work together” Now, I haven’t be married for a very long...

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