Since ChatGPT entered the spotlight in December, everyone’s been talking about it. This includes Google’s CEO, who issued a “code red” alert over it to his management teams. With Bing’s intentions to integrate it into their search engine, Google’s been scrambling to stay ahead of this. Why? Because ChatGPT is powerful and has crazy potential. …
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(Last Updated: May 26, 2021) We gathered data from the top ranking websites, across four legal practice areas, in the 50 largest metros of the United States. We started this study back in 2016 and have now completed it four times. Follow this post through to the end to see how things have changed from …
Continue reading "The Optimal Local Landing Page For Law Firms"
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Warning. This blog post is long. The conclusions of the tests in this first section can be found here if you are a skimmer. You’re welcome. Part 1: Tests & Outcomes Test 1: Sub-Page/Blog Roll-Up to Top Landing Page Test 1.1 Here we took a geographically focused page which had subtopic, geographically focused child pages …
Continue reading "2-10xing Content For Lawyers In The Real World"
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This is my presentation about local content strategy and marketing. Read the Blog Post @ Moz by clicking the link.
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I communicate regularly with news organizations, bloggers and print publications. To be able to apply the lessons I learned as a PR student back in college is awesome. You never know what line of work you’ll end up in and I’m glad I ended up where I’m at. I’ve always been interested in PR and …
Read MorePigeon has been released from its cage for a while now and a lot of people have talked about its effects and how to handle the changes. I want to take a little bit of a different twist on things and talk about one piece of Pigeon that hasn’t been widely discussed. For a quick …
Continue reading "Don’t get Pigeonholed Because of Onsite Optimization"
Read MoreThe ability to express yourself through words has been around since well, your grandpa had a grandpa and that grandpa had a grandpa and his grandpa was praying to the thunder God Zeus! These days our words can act like a fishing net, capturing a variety of audiences and eyes. Why not use that net …
Read MoreHow cool would it have been to be a part of the early dotcom companies? (You know, the ones that actually had business plans to go with their visions) Most people would jump at the opportunity to be the next Amazon or Google today. Back then, they were just a few people who saw an …
Continue reading "The Once in a Lifetime Opportunity Available to Law Firms Right Now"
Read MoreWhile studying journalism as a college student, I remember learning about the coveted “above the fold” section in newspapers on the front page. It was extremely precious real estate and was often the only thing seen in newspaper stands. The concept was loud and clear – it needed to capture the attention of passerby’s. Online, …
Continue reading "Expand Your Content, Expand Your Presence"
Read MoreSo you want to rank highly for a competitive term in your niche. You’ve probably already figured out that this isn’t going to happen without a fair amount of links pointing back to your site. So how do you gain links without doing something that could eventually get you penalized. The short answer is: you …
Continue reading "The New Rules of Link Building For Lawyers"
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