Adapt or Die: Legal Digital Marketing Trends for 2025
On the eve of 2025, amidst a year of relentless digital change, one theme stands out in legal marketing: adaptability....
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Am I Writing Like AI, or Is AI Writing Like Me? The Uncanny Creative Convergence
Do I write like AI, or does AI write like me? It’s a question I’ve started asking myself this year....
What Lawyers Need to Know About ChatGPT
Since ChatGPT entered the spotlight in December, everyone’s been talking about it. This includes Google’s CEO, who issued a “code...
Why Our Websites Won’t Support Internet Explorer Anymore
Microsoft’s Internet Explorer (IE) has been around for nearly 26 years. At its inception, it took over as the browser...
Local Services Ads for Lawyers
(Updated August 2020) Google Local Services Ads are now available for nearly all law firm practice areas, nationwide. And so...
Are Stars in Google Search Results a Thing of the Past for Lawyers?
People are accustomed to seeing star ratings (also known as “Review Rich Snippets”) in Google’s organic search results. For example:...
The Mobile Apocalypse or Google’s Mobile Friendly Update and Your Law Firm’s Website
Update 03/20/15: We have found in continuing our tests of this penalty, the Mobile Friendly tag does not appear on...
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Nifty Halloween Photo Contest
Halloween is a fun time of year. We decided to make it even more fun here at Nifty. We started...
Avvo + NiftyLaw = A Pretty Darn Awesome Partnership
There are not many brands that build a true following. I’m serious. When you look at the wide world of...