Designing The Best Law Firm Website
It’s the fourth post on the Local Search Marketing For Lawyers Series! Learn about what makes a good legal website.
Read MoreHungry for Quality
Using Thanksgiving Turkey as a Metaphor for Creating a Quality Unique Selling Proposition. I had Thanksgiving dinner over this last weekend (I know it was early, but hey, more room for pie on the big day). All of my family was here and so we decided to throw together a quick version of this American …
Read More11 Content Lessons I Learned From The Princess Bride
That seems a little far-fetched. Seriously? The “Mawage. Mawage is wot bwings us togeder tooday” movie actually taught you something? No. It taught me 11 somethings. As I sat down and watched The Princess Bride with my 3-year-old son (I like to ingrain quirkiness early in my children), I realized that I was drawing parallels …
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Read MoreYour Unique Selling Proposition (USP): What makes you different than the rest?
To say that I’ve rewritten this blog post is an understatement. Just to give you an idea, here’s an easy to follow, point-by-point, list of changes I’ve made before I decided upon the final format. (Please, read on, there is a point in all of this). Romeo vs Edward: How to get conversions by changing …
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