Category Archives: Content Strategy

Hungry for Quality: Using Thanksgiving Turkey as a metaphor for creating a Quality Unique Selling Proposition.

Hungry for Quality: Using Thanksgiving Turkey as a Metaphor for Creating a Quality Unique Selling Proposition. I had Thanksgiving dinner over this last weekend (I know it was early, but hey, more room for pie on the big day). All of my family was here and so we decided to throw together a quick version …

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Your Unique Selling Proposition (USP): What makes you different than the rest?

Your Unique Selling Proposition (USP): What makes you different than the rest? To say that I’ve rewritten this blog post is an understatement. Just to give you an idea, here’s an easy to follow, point-by-point, list of changes I’ve made before I decided upon the final format. (Please, read on, there is a point in …

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